AbstractTitle: External communication channels of Prime Care How they where thought to be, how they work and how costumers apprehend them.Number of pages: 50 (64 Including enclosures)Author: Sophie DicksenTutor: Peder Hård af SegerstadCourse: Media- and Communication Studies DPeriod: Spring 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The focus of this paper lies on the external communication channels of Prime Care and the aim is to study the following aspects: How do the channels work? How are they apprehended by customers of the company? What are Prime Cares own thoughts behind the channels? How does Prime Cares self-image correspond to the way that customers apprehend the company?Material/Method: Twenty interviews has been done with different customers of Prime Care in order to see how the company and its communication flow is apprehended. A consultant manager of Prime Care has also been asked about purposes behind the companies external communication channels in order to enable a comparison between Prime Cares image and profile. Prime Cares website, one of their mail sendouts, their salescalls, salesvisits and their exhibition participation have been studied on the basis of relevant litterature. Maletzkes model of mass communication was used as a general view of communication flow.Main results: All communication channels included in this study have different ways of function even though they all have the same main purpose, videlicet to promote the company, to inform about its activities and to recruit new customers and consultants.

?Motivation is the desire within a person causing that person to act? (Mathis & Jackson, 2009, p. 24). Motivation is what makes people act. Lately a tool to create more motivation called Gamification has been more and more popular to use. This study is focusing on the subject motivation and also how gamification can be used as a tool to get more of that.

This study is a first attempt to try to understand what the variables could be that make the person responsible for the grave sign up for grave gardening services by the church or to maintain the grave by him- or herself. There has been almost no research done within this subject. This study has been made by a qualitative research method and interviews have been performed with both persons responsible for the grave who have gardening services made by the church and with those who maintain the grave by themselves. The characteristics that are affecting consumer behaviour and the buyer decision process are presented in the theoretical part of this study. That is done so it can be seen if a comparison between the results of the study and the basic theoretical concept is possible, resulting in an understanding of how the costumers think and argue about this question.

This essay describes social workers view on the action contact person. The study was qualitative and six social workers were interviewed on the topic. The effort contact person were chosen as the object for this study since it is the most common action given to young people, despite the lack of research about this subject. The result was analyzed out of conduct action theory and the theory of street level bureaucrats as well as scientific research in this area. The result of this study shows that most of the social workers consider the action as positive.

Hiv-infektion är en sjukdom som drabbar människor runt om i världen. Sjukdomen är livslång och påverkar alla aspekter i den Hiv-smittades vardag. Stigmatisering och moraliska attityder mot de Hiv-smittade i samhället är vanligt då sjukdomen vanligen sätts ihop med sexualitet och utsatta grupper i samhället. Syftet med denna studie var att beskriva hur de Hiv-smittade upplever sin livssituation. Metoden var en litteraturstudie där tio artiklar med kvalitativt material analyserades.

The purpose of this study is to describe and analyze how health care providers, working at care facilities providing maintenance treatment programs for opiate dependence, perceive and manage the legal framework governing the treatment. The study is limited to a few particular rules within this framework which over the recent decade have been the subject matter of debate regarding i.a. their alleged lack of relation to scientific research and their frequently disastrous implications for program participants. The empirical material consists of interviews with five respondents working at four different care facilities and has been analyzed by using Lipskys theory on street-level bureaucrats as policymaking agents. The results of the study show that the rules are looked upon and dealt with in a liberal fashion and that the primary loyalty of the maintenance treatment staff is clearly directed towards promoting the well-being of their patients and helping them reach their treatment goals rather than strictly following the rules..

Through an internship at a nonprofit organization called ATSUB[1], specialized at giving support to non-offending parents to sexually abused children, one of the authors to this study found that there was a lack of care for the parents by governmental operations. While studying the previous research we found a great deficiency when it came to non-offending parents and far most about non-offending fathers. We found studies proving that the child?s non-offending parents are the best support for the child during their healing process. Research also shows that parents must be able to get good support and treatment during their crisis for the parents to be able to support the child, since they?re also in great despair over their child being sexually abused.

This thesis deals with our heritage and the care of old buildings. In order to limit this vast area a specific attention has been brought upon the process of giving buildings a certain level of protection and after decision having it taken away, instead of giving a stronger protection level.Further limitation has been done through the choice of four buildings in Lund, within Lund University campus. These buildings all lost this certain level of protection. The participants in these kinds of cases have a level of power, what argumentation did they use?The methods being used are discourse analysis, phenomenology and the daily methods of the building care field..

The object of this study was to meet with offenders and victims of crime who recently participated in victim-offender-mediation, in order to explore their experiences and feelings about it. The method of research was individual qualitative interviews with two offenders and two crime victims. The main questions aimed to find out how the participants felt about the mediation process, what experiences they had about the person they had to face during the meeting, and finally what thoughts they had about the crime and its consequences. In helping to analyze the results of the interviews,Reintegrative Shaming Theory and Theories of attribution were used. The former was used to try to explain the feelings resembling shame that emerged during the meeting, while the latter was helpful in order to understand the descriptions the participants used when they talked about the other person.

The district nurses' duties with all organisational changes, above all during the last 20 years, have been changed. Economy and listing governs which visits that to be prioritized. The aim with this study was to examine what district nurses in the primary care in Uppsala län has for view about their occupational role. The method was qualitative and the selection comprized ten district nurses in Uppsala län that were interviewed individually on the basis of a semi structured interview guide that the authors the actual created. In the wide analysis of the results could a theme, As a rubber screw in a shrinking hole and three central categories be discerned, Occupational role, Diversity and Organisation.

  ?this Unpleasent klientel?A study on refugee care in Växjö between the years 1944 and 1947.The purpose of this study was to examine the treatment of sick refugees in Växjö in the 1940s. To achieve this a combination of quantitative and qualitative methods were used. The material found in the local archive and local newspaper was then put together and analyzed from the theoretical perspective, gender, class, ethnicity and social status.The result of this study shows that there were two main treatment wards for refugees, one that was supposed to treat women and children with active tuberculosis and the other ward treated refuges with ?epidemic diseases.? Foreign citizens were also taken care of in other words that were also not meant for refugees only, like the Epidemic hospital, which treated about 80 patients of a foreign nationality between 1944 and 1946.

Patientcentrerad vård har varit och är i fokus vid omorganisation och kvalitetsförbättringsarbete inom sjukvården. Det finns ett växande intresse hos myndigheter, forskare och patientföreningar nationellt och internationellt och det ställs numer krav på att vården skall vara mer patientcentrerad. Patientens upplevelse av vården och dennes livsvärld bör vara i fokus. Patientcentrerad vård är ett stort och komplext begrepp, vars definition kan tolkas som oklar och inte alltid enhetlig. Syftet med litteraturstudien var att försöka visa hur sjuksköterskans roll i patientcentrerad vård kan beskrivas.

Several studies have shown that the Swedish labour market for different reasons is characterized by ethnical discrimination and that people who have another cultural background than Swedish are being excluded. Most studies done within this area have been focused on why it is harder for immigrants to enter the labour market and identifying the contributing mechanisms for this phenomenon. Instead the aim of this study was to see how the immigrants view their own cultural identity and background and how they perceive that their cultural competences are being valued when they apply for a job. To examine this, the following problematic was used: How does a person who has been brought up with both the Swedish culture and another culture look at using this as a cultural competence when they apply for a job. Two different theories were then applied to analyze the problematic, Erving Goffman´s theory about Stigma and Norbert Elias theory about the Established and the Outsiders.

Colours have been proven to have both a great physical and psychological impact on human beings. This essay investigates the rebranding of 37 Health Care Centers, located in Norrbotten, Sweden, and how 10 interviewees have experienced the new choice of colour on the logotypes of these Health Care Centers.The theoretical framework used in this research process, consists of theories related to rebranding, the communication process, encoding/decoding and Goethe?s Theory of Colours.To gather information about how the 10 inhabitants have experienced the new choice of colour, a semistructured form of interview was used. In addition to these interviews, three people employed by Norrbotten County Council (NLL) were interviewed, to get to know more about the rebranding process and the message behind the chosen colours of the logotype.Results show that the inhabitants had an overall positive reaction to the new colour choices, but that younger target groups lacked information about the new logotype and the rebranding.Due to these results, recommendations were made that NLL should expand the quantity of media channels to reach these younger target groups, and thereby be able to attract more patients to their Health Care Centers. NLL would also profit from investigating the inhabitants experiences related to the new colour choices themselves, but in a larger scale, to achieve greater knowledge of how to proceed with colour choices in the future..

This study aims at investigating the spousal relationships of persons who have been diagnosed with dementia and are living in a nursing home. Eight spouses? descriptions of their relationship, spousal interaction and the relationship´s impact on the spouse´s life were captured through qualitative interviews. The results show three main types of interaction patterns: one of spousal joy and happiness; a combination of both happiness and sadness; and a pattern of no positive reactions. The strength of the relationship was based on the analysis of trust, intimacy and commitment to the relationship.