Many media buyers annually spend money on advertising which will not be of benefit to their own brand; the fact that consumers confuse from which brand they have heard or seen commercials, comes as news to nobody. The phenomenon of media confusion has however earned much less attention. As a greater part of the total marketing budget is being spent on the media investments, on behalf of the actual advertising production, the more interesting it turns out to maximize the effects of the media expenses. The search for optimization is somewhat practised today by brand managers who are daringly adding a few more media channels to support their TV-campaigns. Buying ad space in TV is nevertheless much more expensive than the radio equivalent.

Studies have shown that user participation is a good method when improving or developing a product. The method gives a company insight in what the customer wants and needs. It has also been shown that user participation benefits all parts included. For example, it creates a greater relationship with customers than most other methods do. Webportals is one of the most interactive systems online and it gives companies a unique chance to improve and maintain their relationship with customers.

A clean and affordable energy source for cooking is deficient in developing countries. People rely on fuels that contribute to environmental, social and health problems.Biogas is an alternative energy source and an increased investment in small-scale biogas production can in several developing countries be found. Several projects have started to use the technology in developing countries because of the benefits with biogas. Some cases in the establishment of biogas plants have succeeded and some have not. The study is a literature review supplemented by two field studies.

The water company MittSverige Vatten (?MidSweden Water?) located in the Medelpad, Sweden was in need of a moreexclusive water carafe for restaurants and conference in the region. Current design solution was not able to cope with thedemand of a more exclusive setting and was not promoting the company in a good way. In the beginning of the projectit became clear thru an intense interview period that there was at least three directions for design solutions the companycould go for.? A carafe (exclusive settings)? A pitcher (conference and lunch servings)? A water dispenser type (serving of larger amounts of water during a certain brief periods of time.)It was decided to go for the exclusive one.Small pieces of rock from the last ice age turned out to be a vital component of the new design concept for the company..

The purpose of this study was to estimate the removal of biomass in connection with thinning operations in young stands that are dominated by small diameter trees. The economy of such operations depends on the products generated as well as the performance of the harvesting systems. Conversion tables designed to predict the outcome based on harvesting method was another goal of this study. Removal of biomass affects the nutrient composition of the site. Therefore it is a purpose that this study will provide researchers with some variables that can be utilized when studying this aspect. Trees were harvested and divided into bunches based on diameter.

Since 1987 until November 2010, the entrepreneurs who choose to conduct its? company in the Swedish corporate form aktiebolag had no opportunity to evade or deselect the mandatory audit. The only choice that really was there to make was to which audit firm they would turn to and the Swedish auditor?s position was rather unchallenged. Today the circumstances are different and the small businesses have been given a chance to take charge of their own situation now being able to remove the auditor.

The aim of this work is to develop new conceptual designs for the fairings that are situated between the fin and the rear fuselage on the new version of the JAS 39 Gripen aircraft, called the Gripen E/F. The designs presented should show a profit in the form of lower weight. To achieve weight loss, the possibilities of using other construction materials other than those which are available at Saab today were studied. Therefore, a material survey was carried out in which the market for modern construction materials was studied to get an idea of today?s level of technology.

By exploring different forms of urban cultivation and looking into future gains of sustainability, I want to focus on unconventional and perhaps necessary ways of building, living and making a living. This will be made through study of literature on the topic.Urban cultivation could be anything from a pot of basil in the kitchen window to a city farm. The core of the concept is that the food is produced where it is eaten, in or in direct vicinity to the city and that it is produced ecologically. There will be many benefits, ecological, economical and social.The world is at a turning point right now where consumption patterns and the industry processed food are questioned and it is important that the things we consume are genuineand authentic. We want food that is locally and ecologically produced; food that we can trust.

Mastitis is the most common disease of dairy cows. Mastitis can be painful for the dairy cow and causes economical losses for the farmer. These losses are due to decreased milk production, more working hours for the farmer, treatment costs and possible costs due to culling of the cow. The udder inflammation, mastitis, is often caused by bacteria infection. One of the most common bacteria found to cause mastitis in Sweden is Staphylococcus aureus (S.

A clean and affordable energy source for cooking is deficient in developing countries. People rely on fuels that contribute to environmental, social and health problems.Biogas is an alternative energy source and an increased investment in small-scale biogas production can in several developing countries be found. Several projects have started to use the technology in developing countries because of the benefits with biogas. Some cases in the establishment of biogas plants have succeeded and some have not. The study is a literature review supplemented by two field studies.

In connection with Henriksdals wastewater treatment plant (WWTP) a smaller plant is situated called Sjöstadsverket where new methods for wastewater treatment are tested and evaluated in different process lines. On one of the lines experiments with enhanced biological phosphorous removal (EBPR), have been carried out to evaluate if it is a good alternative to traditional chemical phosphorus removal. This thesis evaluates the results from the experiments conducted during fall 2005.The incoming water from Hammarby Sjöstad consists of only household wastewater, which gives a wastewater with high concentrations of nutrients and organic carbon. This is partly positive, because one of the limiting factors for effective biological phosphorus removal is the lack of easily biodegradable organic carbon. The high concentrations of ammonium and phosphorus demand a high reduction to achieve the requirements of outgoing concentration.To optimize the process experiments with different recirculations and different aeration techniques have been made.

The term "Project" have become a growing work model that exist in almost all bransches. A project is a work effort made over a finite period of time with a start and a finish to create a unique product, service, or result. Science shows that time limitation has an impact on humans to perform under pressure, which challanges the contributor to deliver. This report contains an examination about project management, both coming from scientific results and an external business. The point of this study is to bring ideas of improvement, which can make the work method more effective in this company..

This thesis explores the opinion of different participants in the music business regarding music being made available at the public libraries. The aim of the thesis is to answer the following questions; which are the most important issues concerning the distribution of music? How do the informants perceive the public libraries mission and activity in regard to make recorded music available? Which are the benefits/disadvantages with music being made available at public libraries? Seven qualitative, semi-structured interviews were conducted with representatives from the following organisations; SKAP (The Swedish Society of Popular Music Composers), FST (Society of Swedish Composers), SAMI (Swedish Artists and Musicians Interest Organisation) SMF (The Swedish Society of Musicians), SOM (Swedish Independent Musicproducers), IFPI (International Federation of the Phonographic Industry) and EMI Music Sweden. A study of literature and articles generated nine themes, which constitutes the frame of reference for the thesis. The result shows that several of the informants have not reflected upon the public library as an important actor when it comes to the distribution of music.

This report is a result of a first survey of Halland?s gravel pits as an assignment from the County Administrative Board of Halland. The focus has been on Apalus bimaculatus, since the Swedish Environmental Protection Agency are creating a restoration program as it is red listed as Near Threatened. The purpose was also to get an overview of the pits since the County Administrative Board wants to continue this project. Apalus bimaculatus is easy to overlook since it is a short-lived beetle and it lives early in the spring.

The purpose of the study is to investigate educators? attitudes and didactic positions on popular culture as a form and a means of children?s learning in preschool. The questions posed in the study are:? How do the educators define popular culture, which examples of popular culture do the educators give?? How do the educators describe the spoken and unspoken rules and positions regarding popular culture in preschool practice?? What are the risks and benefits when including popular culture in preschool, according to the educators?In this qualitative study four educators from different preschools have been interviewed. The preschools take as a starting point different educational philosofies.