This paper gives the reader an opportunity to explore new grounds regarding a relatively new field that has opened in Sweden. The result is based on an explorative research conducted by us, with starting point whether immigrants, consisting of Middle Eastern ones, can be seen as an attractive target group for big grocery shops. In order to understand whether they are attractive to target, we need to grasp underlying factors such as our research question: ?What are the habits of Middle Eastern consumers regarding food that marketers from Sweden can target?? To do so we were forced to investigate what kind of lifestyle an immigrant from the Middle East has, since the immigrant?s lifestyle influences what sort of food he/she will consume. When investigating the lifestyle we were able to concentrate on certain areas that we saw had a clear relation in influencing immigrants? food choices, such as religion, acculturation and so forth.

The purpose of this essay was to examine the packaging design´s communications related to the colloquially brand's symbolic capital and how they became meaningful through experience and perceptions that led to the identification processes in the consumer society. There were eight interviews of snuff users who became my main collections materials. My theoretical framework was discourse psychology´s emphasis on language and Bourdieu´s concept provided important tools in the analysis of the material.I could highlight that packaging design and the brand had influenced the informants and given them symbolic beliefs and what it meant to sniff a certain brand. Color, brand awareness and price were crucial in choosing where the informants attributed themselves the cans symbolic values to their identity. It could be inferred high and low status perceptions based on stereotypes in the design itself..

AbstractThe aim with the study was to describe and to compare nurse students' views about importantcaring behaviors in order to give good caring. An empirical comparative study wasimplemented on a college in the middle of Sweden. Nurse students in the beginning and at theend of their education sorted and prioritized 50 caring behaviors (CARE-Q). The result showedthat the students' description of important caring behaviors has many similarities. However, theresult also showed that there were significant differences between the student-groups where thestudents at the beginning of their education rated several caring behavior as significant moreimportant than the students in the end of their education.

ABSTRACTTitle: Teenagers and their perception of fashion brands (Ungdomar och deras uppfattningar om modevarumärken)Number of pages: 42Author: Louise KindblomTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala universityPurpose/Aim: To achieve a deeper level of knowledge and a better understanding of high school teenager`s perception of the three fashion brands Gucci. H&M and Canada Goose and too distinguish potential gender related differences in their perceptions.Material/Method: A questionnaire about fashion brands delivered to three schools in the Stockholm area.Main results: Teenagers perceptions of the three fashion brands Gucci, H&M and Canada Goose are more different than similar. This differences in teenagers perceptions are discernible in a comparison between the most usual and unusual associations that are related to each of the brands. Gucci is associated with success, wealth, excitement and uniqueness. H&M is for example seen as earth-bound and has in a comparison with the other brands reached the highest level of positive associations.

The aim of this study was to gain understanding and knowledge about first line manager?s need for support in their leadership and to get more insight into how they handle and perceives their work.The research method is based on studies of relevant theories and qualitative interviews. Eight respondents were interviewed with a structured 40 question questionnaire about how they experience their work and the support they get. The study shows that there are three important categories of people that are most significant to the managers in their need of support. They are their own manager, colleagues and co-workers.The conclusion is that it is important to create conditions for leaders to have good relationships with their closest manager, colleagues and co ?workers.

The Profession of Real Estate Agents has by tradition been a male profession. However during later years the profession has changed. It is now many young women that are pursuing a career as a Real Estate Agent.In the light of this background we have researched how Real Estate Agents employed by Fastighetsbyrån and Svensk Fastighetsförmedling perceive their profession from an equality perspective.The investigation has been limited to include the counties of Värmland and Närke and have been conducted by interviewing Real Estate Agents of different age and sex and the managers of the firms.The study show that the Real Estate Agents perceive their profession in a positive way and that the work is divided equal. However it emerged that there were a division regarding different real estate types in certain agencies. The Real Estate Agents believe that the gender of the manager is of no importance.

Summary                                                               Overweight and obesity in Sweden and in the rest of the industrialized world continues to increase. This results in increased costs both to society and the healthcare system. Part of this development is the increasing consumption of sugar and that is what should be restricted to tackle this growing social problem. Part of the increased consumption of sugar in Sweden was the launch of pick and mix ingrocery stores.  This study aims to examine how store managers look at their public health responsibilities, and investigate how managers of grocery stores think about health and health aspects in general and about the sugar consumption in particular. Semi-structured "face to face" interviews was used to collect data and seven grocery store managers participated in the study.

Introduction: HR departments have been developed to take care of the organizations most important resource: the human being. HR as a function has however faced criticism claiming that the function does not entail any value to organizations. The rest of the organization often have a hard time understanding what HR?s daily work means and thereof not having a clear image of the function?s purpose or the function?s role in the organization Aim: The purpose of this study is to describe the relationship between the organization's view of the HR department (image) and the HR department's image of themselves (identity) in order to create a greater understanding of how the HR function successfully can be a well-functioning resource in an organization's overall business. Methodology: The study was conducted in the form of a case study. We have approached the issues by taking different perspective into account, which includes HR, managers and employees.

Purpose: The purpose of this essay is to examine how managers in companies within wholesale distribution work with motivating their staff, and to examine which factors increase the motivation of employees. By doing this, the essay is expected to examine how managers? and employees? perspectives correspond, and to find which factors differentiate between their views.Method: In order to fulfill the purpose of this study, we have executed two case studies at two different companies that work with wholesale distribution. We have collected data and processed it either quantitatively or qualitatively.Conclusion: This study shows that managers and employees have a relatively united perspective about what they want to achieve by motivation. However, there are different opinions about the factors that are seen as important in order to achieve an increased motivation of the employees.

The purpose with this study was to examine which opinions and knowledge the directors have about the physical residential environment's importance on accommodations for people with dementia disease and how they do to create and to maintain a good physical residential environment. The issues have been: Which opinions and knowledge the directors had about the physical residential environment's importance for the people with dementia? How did the managers work in order to create and maintain a good physical residential environment? We had four themes, homelike environment on the accommodations, priorities on the accommodation, care/nursing in the physical residential environment and the manager?s possibility to influence the physical residential environment. The study followed a qualitative method. Five managers were interviewed on four accommodations and the managers were said to work actively with the physical residential environment.

This thesis investigates the reception of middle literature novels among critics in Swedish newspapers and at Swedish libraries. Works by three authors were chosen as representatives for middle literature: Helen Fielding, Nick Hornby and Tony Parsons. The investigation is based on interviews with librarians at the Gothenburg City Library, the total purchased number of books at public libraries in Sweden and analysis of Swedish newspaper reviews. The result is compared with theories by literary sociologists as Jofrid Karner Smidt, Janice Radway, Erland Munch-Petersen and Staffan Bergsten among others. It was found out that literary scientists and critics had a different way of looking at middle literature.

This study is a quantitative study designed to examine whether training in health issues may have contributed to the increase in head managers' psychological capital (PsyCap). Construction consists of the following components: self confidence, hope, optimism and resilience. A high PsyCap considered beneficial in organizational change and steer towards the positive development and helps individuals in stressful situations. The results show an increase of characteristics such as hope and optimism among managers (N = 15) who have undergone training in health issues compared with managers who have not undergone training. However, the tests show no significant difference in head managers' attitudes to health breaks, not the severity of granting health breaks in the groups as a result of training.

Abstract Thou there are much written about management, are there, according to Mintzberg no simple definitions regarding how managers should operate towards other co-workers or employees. This essay outlines a perspective for study of managers, from an employees point of view. The study was preformed at one private company, and the empirical data was gathered from five employees. The methodological approach contained qualitative methods based on semi-structured interviews. By using this method, a deeper understanding regarding the questions was desired.

Incentive programs are one of the most important strategies that a corporation has in order to achieve its major policies and goals. The purpose of this paper is to identify these goals and their function, so that we later can analyze the incentive system?s effectiveness. The paper?s focus is on Max Hamburgarerestauranger AB?s incentive system, that is directed to the managers of all of its restaurants.We had interviews with the CEO, as well as the head of the Economics Department of Max H.

The purpose of this study was to investigate how two students at intermediate level in reading and writing disabilities and two special education teachers perceive the use of assistive tools in school. The questions used to answer the purpose was how assistive tools are used based on students´ perceptions, the purposes for which assistive tools are used based on special education teachers´ perceptions, what opportunities and/or barriers pupils and special education teachers experiences with assistive tools and how it works when assistive tools are implemented based on students´ and special education teachers´ perceptions. Data were collected by interviews. The results show that the assistive tools are mainly used for writing assignments and to ?read-with-ears?, primarily to facilitate the learning process in the classroom.