This essay is focusing on leadership and motivation in the creative process. The Perception on the leadership has changed over time. Today?s leadership theories suggest that the leadership should be adapted after the organisations conditions. Due to the increasing globalization, companies are forced to operate in an increasingly competitive market.

Organic agriculture is financially promoted in Sweden by special environmental support and as consumers we are all encouraged to buy organic food. At the same time scholars at the Swedish University of Agricultural Sciences claim that organic farming does not provide any environmental benefits. The main criticism is that organic farming has lower yields than conventional, which means that more land is needed to produce the same amount of food as in conventional farming, leading to deforestation and loss of biodiversity. As for climate change, the critics claim that the significantly higher productivity in conventional crop production compared to organic, releases surplus land, which could be used for bio-fuel production and thereby replace the fossil fuels. The critics also claim that organic farming causes higher nutrient leaching than conventional.

Background and problem: The abolishment of the mandatory audit in Sweden resulted in a marketorientation in which the small sized enterprises gained a stronger position. Theaudit firms are faced with the challenge to better meet the clients need and todemonstrate the value of audit now when it is optional. In coherence with thisclient focus it is endorsed to implement a value-based pricing that primarilyconsiders the client?s value and willingness to pay. The value of audit andaccounting services to small sized enterprises is not yet fully investigated, whyit is difficult to implement a value-based strategy.Aim: The aim of this study is to investigate the value of audit and accounting servicesto the small sized enterprises through the study of which attributes theseservices consist of and which priority the small sized enterprises attach to thedifferent attributes.

The eyewitnessed reportage has a pronounced character of narrating. The imaginative power of the text helps the reader to empathise with the characters. That makes constructing empathy a necessary skill of reporters. But how can this be done?Despite a tradition of story telling among reporters, narratologists virtually have neglected the reportage genre.

The eyewitnessed reportage has a pronounced character of narrating. The imaginative power of the text helps the reader to empathise with the characters. That makes constructing empathy a necessary skill of reporters. But how can this be done?Despite a tradition of story telling among reporters, narratologists virtually have neglected the reportage genre.

Sverige är ett land där tillgången av råvaror från det egna landskapet påverkats av de fyra årstiderna. Dagens Sverige har blivit berikat av invandring och det är lätt att tillgå alla möjliga råvaror under hela året. Har dagens svenskar en mattradition tydlig nog att definieras av studenter som temporärt vistas i detta avlånga land?Syftet med följande uppsatsarbete var att undersöka vad utländska studenter som vistats temporärt i Sverige anser och upplever vara svensk smak.För att undersöka syftet valdes intervjuer som metod och då svaren inte kunde mätas blev forskningsmetoden kvalitativ. För att öka trovärdigheten i arbetet gjordes ett urval av de studenter som skulle intervjuas.

SAMMANFATTNING: Bakgrund: Det ökade våldet i samhället leder till att en patientkategori blir allt vanligare på våra intensivvårdsavdelningar; våldsbrottsoffer. Det föreligger en brist på studier som beskriver hur intensivvårdssjuksköterskor hanterar dessa situationer för att ge sina patienter bästa möjliga vård. Syfte: Syftet med studien är att beskriva intensivvårdssjuksköterskors uppfattningar av inre och yttre resurser i vården av våldsbrottsoffer. Metod: Studien designades som en kvalitativ studie med explorativ och induktiv ansats där semistrukturerade djupintervjuer genererar deskriptiv data som analyseras med kvalitativ innehållsanalys. Metoden testades i en pilotstudie med fyra informanter och resultatet presenteras i denna uppsats.

AbstractTitle: Cheap Monday ? A qualitative study of the consumers? opinions of the brand (Cheap Monday ? En kvalitativ studie av konsumenternas åsikter om märket)Number of pages: 38 (40 including enclosures)Author: Oskar NorlanderTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The purpose of this essay is to examine from the customers? perspective how the Swedish jeans-brand Cheap Monday in just three years time could become such a prominent brand on the Swedish market. An additional purpose is to examine whether there is some kind of brand community connected to the brand or not.Material/Method: The main method used in this essay has been qualitative interviews with ten consumers of the brand. The answers from these interviews has then been analysed using two different theories, Keller?s Customer Based Brand Equity and Muniz and O?Guinnn?s Brand Community.Main results: The main results of this essay is that Cheap Monday is a brand that has become successful due to people?s Perception of who the users of the brand are.

Purpose: This study aims to investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a Perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity.Theories: The basis of the problem area are presented through a theoretical framework with the purpose of highlighting the notions of social media, communi- cation, marketing communication, groundswell, corporate identity and image.Methodology: To investigate the research questions this study adopted a qualitative approach in which the authors study the properties of a phenomenon in order to seek a deeper understanding of the problems we have presented. There is an exploratory approach to knowledge and the authors have chosen to conduct qualitative research interviews based upon three themes: driving forces, challenges and impacts.Conclusion: The study revealed that traditional models of communication are no longer applicable in social media. Companies are up for a challenge and must clarify their sole purpose when establishing communication in the social landscape. The general motivation for marketing in social media is making profit, however, building relationships is not a natural motive for most companies. The risks companies expe- rience is the exposure caused by social media and the study also reveals that this fear is firmly attached to their lack of knowledge of these new channels of communicat- ion and their primary areas of use which indicates that skilled employees plays a vi- tal role with their use of social media in their communication process.

World wide globalization and the rapid development of the Internet have lead to significant changes for companies around the world. The world has ?shrunk? and increased supply of goods and services has lead to a more intense competitive situation. As the market changes, so does consumer behavior. Today?s consumers do no longer wish to be treated as a group, rather they are looking for products and services that specifically fit their personal values.Recent years, the consumption of digital consumer electronics has sky-rocketed.

Sweden is going through big changes within the bank sector. Increasing card usage, decrease of cash acceptance in the society, an attempt to reduce money laundering, and a possible increase in profitability has lead to the rescindment of cash management among three of the four major banks. This has lead to a big debate in the society, a lot of frustration from customers, and a drop in customer satisfaction for every bank that started the process of removing cash management. The purpose of this study is to find out how the banks could keep their customer satisfaction when removing cash management. When doing the study, the rescindment of cash was a deduction of a part of the service, compared to the normal adding or starting of a service. The study was done through a focus group that was the base of a questionnaire that got answered by 125 respondents.

Syftet med detta arbete är att undersöka om det är möjligt att blanda objekt från olika tidsepoker i spelet Sanctum utan att spelaren observerar någon avvikelse. Detta är intressant då vi kan se om det är texturen eller formen som är mest dominant när det gäller att smälta in i en miljö, vilket kan användas för att förenkla arbetsprocesser vid skapade av spelgrafik eller vid design av miljöer, både utanför och innanför virtuella miljöer.Jag har valt att använda en kvantitativ undersökning där testpersonerna fick se på ett kort filmklipp med fyra objekt med två olika texturer, vardera placerade i en spelmiljö med två områden från olika tidsperioder i Sanctum. Därefter fick testpersonerna svara på frågor om de hade observerat något objekt som avvek från sin miljö och i så fall om det var texturen eller formen som avvikit. De fick sedan veta vad undersökningen går ut på och fick sedan se på filmklippet en gång till med möjligheten att spola och pausa i filmklippet. Därefter fick testpersonerna svara på frågor en gång till om objekt som avvikit och i så fall vad som avvek.Undersökningen har visat att det inte är möjligt att blanda objekt från olika tidsepoker om texturen inte modifierats utan att en avvikelse observeras.

Illegal logging and its related trade is of great concern around the world. The European Union Timber Regulation (EUTR) is a regulatory approach by the EU to prevent illegal timber and timber products to be placed on the European Union inner market. This means the regulation affects both actors in the member countries as well as the actors exporting timber and timber products to the EU from non EU member countries. This study aims to study the implementation process of the EUTR in Bosnia and Herzegovina (B-H), and its preconditions. Institutional theory is used to understand and explain how the EUTR affects B-H organisations? business environment, and how the organisations choose to respond to the EUTR.

Sannolikheten att ett dammbrott ska inträffa i Lule älv antas vara mycket låg, men konsekvenserna skulle bli stora om ett sådant inträffar. Syftet med examensarbetet är att undersöka behovet av information hos boende i Porjus och Boden före och vid ett tänkbart dammbrott i Lule älv. Frågeställningarna är: Vill de boende ha information och, om så, vilken slags information vill de ha före och vid ett eventuellt dammbrott? På vilket sätt vill de boende informeras vid ett dammbrott? Hur är förtroendet för Vattenfall, kommun, Länsstyrelsen och media hos de boende? Är det viktigt för de boende vem information kommer från före och vid ett eventuellt dammbrott? Hur bedömer de boende riskerna och effekterna av ett dammbrott? Är de boende oroliga för att ett dammbrott ska inträffa? Finns det någon skillnad mellan könen eller boende på respektive ort? Överensstämmer ansvaret hos Vattenfall, Länsstyrelsen och kommunerna med de boendes uppfattning om vad dessa myndigheters ansvar är vid ett dammbrott? Ett frågeformulär skickades ut till slumpmässigt utvalda invånare i Porjus och Boden. Telefonintervjuer genomfördes med representanter för Gällivare, Jokkmokk, Boden och Luleå kommuner samt Vattenfall Vattenkraft AB.

Our starting point has been to use the football player Zlatan Ibrahimovic as a model person for individualism that seams to break the ordinary socialization pattern in Sweden. The purpose of this study is to examine how the team leaders handle the socialization of more individualistic focused individuals/young persons into groups, since the Swedish School Curriculum is designed to meet each individual on his or hers former experiences. Is the socialization of individuals within team sports affected by their cultural background? And, in that case, should those facts have consequences for the sport subject at school? Those are the questions we want to explore. Besides a survey of documents, we have been seeking answers to our questions through interviews with the team leaders Roland Nilsson and Peter Bergander, the pedagogues/teachers Karin Jutterström and Håkan Jensgård and the professional football player Abgar Barson.Our study shows that the leaders and teachers of today have begun to change their view about individualists.