There are widespread discussions about the use of retouched models in media, ranging from bloggers to legal decision-makers. Research shows that there are negative psychological effects on especially females being exposed to idealized, retouched model images. The purpose of this paper is to explore the effects of using retouched models in advertising from a marketing perspective, based on attitudes, perceived quality and purchase intentions.Based on theories about attractiveness, halo-effects and social comparison, an experimental study was done, investigating the different responses on above mentioned parameters to advertisements showing either retouched model images or non-retouched model images. Initially it was also tested if the retouched models were seen as more attractive than the non-retouched models. The results showed almost no differences between the reactions to the advertisements with retouched models compared to the advertisements with non-retouched models, when all respondent groups were analyzed together.

Blood sampling is one of the most important diagnostic tools in veterinary medicine, and this is also true for avian medicine. A properly collected and handled venous sample can be used for serology, biochemistry and electrolyte analysis, as well as for blood smears, packed cell volume and cell differentiation. Caring for sick birds is a challenge for all veterinary staff. Many birds are easily stressed individuals, and to a very ill bird a big increase in stress level can even be fatal. Avian patients who are presented in a veterinary clinic are often in a poor condition, and blood sampling is an invasive procedure that can cause stress to the patient.

Syfte och frågeställningarSyftet med studien är att få större förståelse för förhållandet mellan stress, krav och ledarskap samt vilka strategier en mellanchef kan använda sig av för att hantera situationer som upplevs stressande. Syftet har mynnat ut i följande frågeställningar:- Vilka krav upplever mellanchefen från personal, ledning, samhälle och sig själv?- Vilka moment i arbetet upplever en mellanchef som stressande?- Vad kan en mellanchef göra för att hantera motstridiga arbetskrav och upplevd stress?MetodStudien består av en kvalitativ undersökningsmetod där sex chefer har intervjuats angående rollen som mellanchef. Fem av dem ingår och en har tidigare ingått i den kommunala sektorn. De arbetar som rektorer eller förskolechefer.

BackgroundSexual health is affected by disease, dysfunction and disability but can also be experienced in spite of illness. To get a deeper knowledge of what the nurse does for the patients the background is written with the support of the holistic care and Katie Eriksson theoretical perspectives health and suffering.AimThe aim of this study is to describe the factors to why nurses do not prioritize patients' sexual health in the nursing care.MethodA literature review based on nine qualitative and quantitative studies focusing on the barriers perceived by the nurses to address sexual health.ResultThe result of this study showed that the barriers were many. Factors related to nurses unwillingness to talk to patients about sexuality and sexual health were difficulties in nurses' psychosocial work environment and lacking competence concerning sexual health. The fact that sexuality is a sensitive subject, factors related to the patient and that it was someone else's responsibility to raise the topic were other factors that made it difficult.ConclusionWe conclude that a stressed workplace where there is a lack of time and stress along with a poor education and uncertainty leads to no grasp of the subject and the problem slides between health professionals. Patients' sexual health remains untreated.

Idag är det allmänt känt att barn upplever stress både i skola och förskola. Att många barn visar tecken på negativ stress gör att kraven på oss vuxna ökar och det visar även tydliga brister i vårt sätt att möta barnens behov och krav. Jag är övertygad om att avslappningsövningar kan fungera som ett avbrott i den annars så bullriga och aktiva vardag våra barn lever i. Syftet med denna rapport var att ta reda på små barns reaktioner på avslappningsträning. Undersökningen genomfördes under fem veckor på en 1-4-årsavdelning, gruppen bestod av fyra barn.

The aim of this master's thesis is to investigate and to explain the concept of folksonomy in the perspective of knowledge organisation. By creating a conceptual explanation and defining what folksonomy as a concept consists of, the intent is to establish a basis for evaluating folksonomy and to discuss what relevance folksonomy may have in the field of knowledge organisation. By applying a qualitative content analysis a review is performed on how folksonomy is perceived and discussed in a selection of articles written on the subject. Employing the theory of classification, subject indexing and bibliographic retrieval, folksonomy as a method for knowledge organisation is analysed. The practice of tagging in existing systems is also studied.

Syfte och frågeställningarSyftet med vår studie är att jämföra elevers upplevda stress på två olika skolor där skolmiljön och närliggande samhälle ser annorlunda ut från varandra. Syftet i studien vill vi besvara med dessa frågeställningar: Hur stresspåverkade är eleverna? Skiljer sig de stressrelaterade psykosomatiska symptomen åt mellan skolorna? Vilka stressorer upplever eleverna och skiljer de sig åt? Samt vad upplever eleverna att de själva, föräldrar och pedagoger i deras närhet kan göra för att förebygga och åtgärda deras upplevda stress?MetodVår studie är en kvantitativ studie där vi har använt oss av enkäter med fasta och öppna svarsalternativ. Enkäterna har delats ut på två gymnasieskolor till elever i år 2, 72 elever ifrån skola A och 73 elever ifrån skola B. Totalt har 145 elever medverkat i enkätstudien och könsfördelningen blev 69 killar och 76 tjejer.

This paper investigates how students in the humanities in four universities in Sweden reflect on their education and the current view on the humanities as an education and a science. I want to investigate what impact the past few years public debate about the humanities have had on the students. What kind of beliefs and identities do the students of the humanities form and how do they discuss the universities, the choices they made in life and how do they feel about the future.This study is based on interviews with seventeen students in Sweden from four different universities. The research is also based upon a report that The Confederation of Swedish Enterprise (Svenskt Näringsliv) published in 2011 and the debate following that report. I have also made participant observations on the four universities to make a broader description for the reader.

In recent years, the demands for effectiveness and evidence in social work have increased in all work areas, including that of healthcare. This has sparked the discussion on concepts such as practical- and theoretical knowledge and their respective roles in social work. In the light of this, the purpose of this candidate thesis is to investigate healthcare social workers understanding of practical- and theoretical knowledge in the working process as well as their respective influence and importance. This candidate thesis is based on three interviews with social workers from different departments in Norrlands Universitetssjukhus in Umeå, Sweden. To provide range to the thesis, the interviewees were chosen from a purposeful sampling.

The application of the LSS law and how the public organization (Municipality of Hudiksvall) later had to reform their organization to fit the new demands is the foundation to this master's thesis. An internal evaluation was performed due to this reorganisation process within the social care department (LSS unit). The aim was to investigate and evaluate if the reorganization resulted in a better working environment and if the work load (distribution of work) became more evenly divided between the different unit managing directors. The primary empirical information to this master's thesis is collected from that evaluation report. The main aim of this master?s thesis is to answer if the organisational choice between specialised or de-specialised working tasks has an effect (experienced and measured) on the level of stress among the unit managing directors.

Denna studie behandlar hur studie- och yrkesvägledare, som arbetar på flera skolor samtidigt, upplever sin yrkesroll. Detta studeras genom att titta på vägledarens upplevelse om krav, resurser, förväntningar och stöd. Genom dessa faktorer får läsaren en klarare bild över hur studie- och yrkesvägledare upplever sin arbetssituation. Den kvalitativa studien har genomförts på så sätt att sex studie- och yrkesvägledare, som arbetar inom grund- och gymnasieskolan, intervjuats. Vi har utgått från Krav-kontroll modellen för att undersöka hur faktorerna påverkar den upplevda arbetstillfredsställelsen.

Bakgrund och problemformulering: Sjuksköterskan har ett brett kompetensområde med stort ansvar. Den nyutexaminerade sjuksköterskan behöver en god introduktion, där möjlighet att uppöva sin yrkesskicklighet finns. Stöd och feedback från kollegor är viktigt, då stress och utbrändhet är vanligt och påverkar den nyutexaminerade sjuksköterskans välbefinnande. När en sjuksköterska upplever ohälsa och utsatthet på grund av stress, kan kvalitén på vården påverkas.Syfte: Syftet är att beskriva nyutexaminerade sjuksköterskors upplevelser av sin arbetssituation.Metod: En litteraturstudie som bygger på vetenskapliga artiklar med kvalitativ metod. Evans (2003) modell för innehållsanalys har varit utgångspunkten under analysarbetet.Resultat: Tre huvudteman och nio subteman identifierades under analysarbetet.

Uppsatsen syftar till att ta reda på huruvida elever i årskurs fem upplever sin fritid som stressande och om detta inverkar på deras skolgång. Är detta något som lärare i så fall ska ta hänsyn till i sin planering av undervisning och läxor? Tre elever och tre lärare har intervjuats enskilt och deras utsagor ligger till grund för resultatet. Eleverna drogs slumpmässigt från samma klass och det resulterade i två pojkar och en flicka. Lärarna hade alla anknytning till den aktuella klassen.

The purpose of this study is to examine to what extent the senior level Swedish school can be viewed as supporting, or counteracting, a colonial discourse that legitimizes global and national injustices. The study is executed through a discourse analysis of five textbooks in social science for senior level Swedish schools.Using elements from Foucault and Edward Said a theoretical framework is constructed, in which a colonial discourse is perceived as structured around four clusters of ideas, namely (i) the use of dichotomies, (ii) the concept of progress and civilization, (iii) the construction of -we- as synonymous with (ii), and (iv) the construction of -the others- as the opposite of (ii) and, therefore, the opposite of -us-.The results show that a colonial discourse is still highly present in the textbooks, in that the texts are structured around dichotomies such as tradition/modernity and democracy/dictatorship. Sweden and the Western world are perceived as closely associated with democracy, freedom, and modernity, whereas -the others- of the world are being associated with e.g. poverty, conflict, tradition, and ignorance. -The others- within Sweden, i.e.

As a student during my studies, I have been told about entrepreneurs who have red numbers in their financial statements, and there is a forest machine operator shortage in Sweden. The basic idea of this thesis was to examine the underlying factors that may have caused the problems described above. The aim of this thesis was to investigate the factors that create stress and job satisfaction as a forest machine operator. The study was performed as a comparison between forest companies own harvesting teams and entrepreneur teams to investigate if there are any differences in stress and job satisfaction between the two different types of team. The study was conducted in collaboration with SCA Skog. The material for this study was collected by doing interviews with SCA's harvesting teams. A total of 27 forest machine operators were interviewed, divided into a total of 10 separate harvesting teams. It was very similar between the different type of teams, which situations the operators experienced stress.