On March 1, 2012, Google introduced its new privacy policy which is applicable to all Google services. This means that search history may be saved by Google indefinitely and may also be associated with the specific account during the first 18 months. We assume that few people read this policy and we have hypotheses that a deeper knowledge of the contents of the privacy policy affects how users perceive Google as a company and/or the usage of Google services. In this study, we have conducted surveys at the IT University of Gothenburg, to investigate how many participants that have read or possess some knowledge of the privacy policy. We have found that very few participants claim to have read the privacy policy.

Background: The parent has a natural presence in today?s child health care and hospital treatment. The transition from home to a care institution has an impact on the parent. Previous research shows that over time the conditions and the parent?s role in child and youth health care have changed extensively.

Child health care in Sweden is today automatically informed of newborns in the district and itis therefore natural for the maternal and child health nurses to contact and invite the new family to the child welfare clinic. So far the social services in the studied county have not reported new adoptive families to the child welfare clinics; instead the families have to contact the clinic themselves. The aim of this study was to investigate how social services inform the child welfare clinics of new adoptive families. The aim was also to investigate how and when the maternal and child health nurse thinks that contact should be established and what information/knowledge she feels a need of in contact with new adoptive families. The study has a qualitative design and interviews have been conducted with social workers, a representative of an adoption agency and maternal and child health nurses working in child welfare clinics.

This study conducts a qualitative examination based on five interviews with children?s librarians. The aim is to bring up and analyse the attitudes of the librarians towards reading promotion activities for children outside of school and investigate their experiences of participation in a summer reading challenge project.The first theory used to analyse is Jofrid Karner Smidt?s thesis of five different roles that a librarian can have on literary preferences. The second is her theory of how librarians view their promotion of literature.My interviews shows that the librarians in the study have a common opinion and enthusiasm regarding children's pleasure reading.

The aim of this Master's thesis is to understand public library users' perceptions of librarians' attitudes to users and professional knowledge. The purpose was also to investigate the relative importance to the user of pleasant or a knowledgeable librarian. As a theoretical framework we use theory from business economy where the experience of the user is in focus. Answers were sought to the following questions: How do users perceive librarians attitudes to users? How do users perceive librarians professional knowledge? How do users want to be treated by public librarians? What kind of knowledge should public librarians have, according to users? We interviewed twelve students in university education that are users of public libraries.

This study sets out to research the effects of perceptions regarding teacher education as well as the teacher profession in general amongst college students studying to become teachers. The aim of the study is to get a better understanding in what perceptions that constitutes the foundation of the aspects that may affect the students of education by interviewing students about how they perceive their education. The study relies on a sociocultural perspective to analyze the data as well as justify the relevance of the study. The method for researching this will consist mainly of interviews and literature studies. Four students of education, where two are Swedish and two are Finnish, will act as the main source of empiric information.

The subject of this study was to research whether or not different forms of employment contracts had any effect on self reported health. Whether or not any difference between these forms could be explained through the use of employee health care was also a given point of interest. To achieve this, data from the national Swedish institute of health (FHI) was used, with 6465 of the 12 166 that participated in the study. Logistic regression was the primary statistical method.Initial Chi2-analyzation found no significant difference between the two main employment forms present in Sweden. However, when the variables age, sex and level of education were held constant through logistic regression, a difference of odds at 22% between the two employment forms could be identified.

This study aims to investigate how consumers perceive variety in grocery stores and further how private brands have affected consumers? perceptions of variety in grocery stores.The study focuses on the perceptions and attitudes towards variety and the impact of private brands on perceived variety. Hence, a qualitative rather than quantitative study has been used. Photo elicitation has been used in both focus groups and in-depth interviews, which have been the empirical data collection of the study. Scientific articles and books have also been used in the process.

Sammanfattning Syftet med denna studie är att beskriva kommunala chefers uppfattningar om vilka faktorer som främjar systematiskt arbetsmiljöarbete (SAM). SAM är lagstadgat i Arbetsmiljölagen och är ett viktigt redskap för att skapa en god arbetsmiljö, ökad effektivitet och minskade kostnader. Stödet till chefer och organisationer i deras arbete med SAM är en viktig uppgift för företagssköterskor i företagshälsovården. Antonovskys (1987/1991) teori, känsla av sammanhang (KASAM) och i huvudsak det salutogena, hälsofrämjande synsättet ligger till grund för studien.Studien har en kvalitativt beskrivande design. Datainsamlingen har skett genom semistrukturerade intervjuer med sex enhetschefer från två svenska kommuner.

 Aim. To describe patients who have got a recommendation by a telenurse to visit the emergency department and how many of these patients could have received care in the primary health care instead. Further on, the aim was to describe if there are patients not following the recommendations.Methods. Quantitative, descriptive study, with an examination of medical records of the patients, which the telenurses recommended to visit the emergency department, during one week. Assessments whether the patient could seek medical care at the primary health care was made, firstly based on the telenurses documentation and secondly on both the telenurses and the emergency department´s documentation.Results.

The purpose of this study is to examine how well the teaching of physical education meets the needs of a future life in the building and construction industry. In order to answer the survey's purpose, we have carried interviews with teachers for the subject Physical education and health as well as with teachers for the Building- and construction program in order to through their experience gain understanding of common health problems in the profession, but also to gain a deeper understanding of the importance of the subject Physical education and health for this profession. We have reported and described previous research and then analyzed it during our processing of collected data material. The result of the interviews showed that the teachers as far as possible are trying to adjust the lessons to suit this practical program. They also indicate several aspects to consider in order to further customize the education for students in the Building- and construction program.

The most common form of female cancer in Sweden is breast cancer and the primary choice of treatment is surgery. Removing a woman's breasts is not just removing a body part but is also strongly linked to the emotional life. This has psychosocial consequences and the reactions will be different depending on how people perceive health and illness. Factors that matter are both personal experiences and cultural factors such as religion, family, and the own standards and values. It is important that a nurse is aware of cultural factors that may influence the perception of care.

The number of people with another culture isincreasing in Sweden. This change in society bringsconsequences in health care that has not any methodsto manage. The Muslim woman?s meeting with thehealth care is one of those areas. The aim with thisstudy was to describe the nurses meeting with femaleMuslim patient.

The aim of this masters thesis was to study how the members of a small non-profit organisation perceived the web forum, compared to the other information channels of the organisation. The organisation was defined as a virtual community. A literature review was conducted. The theory construction was based on the sensemaking theory. Interview questions were constructed based on the literature review and the sensemaking theory.

Marketing research has acknowledged the concept of authenticity. It is argued that consumers in modern society increasingly search for something real, in contrast to what they perceive as mediated and distorted. Producers of regional food brands has acknowledged this trend, and started to market their products as being authentic. Given the potential practical and theoretical contributions in studying the concept of authenticity in this context, this study aims to explore how consumers perceive these claims of authenticity. Therefore, the purpose of this thesis is to extend knowledge on how consumers come to perceive a regional food brand as authentic.