The aim of this thesis is, from a business perspective, to examine how the pharmacy chain Medstop is working with their positioning in order to achieve competitiveness in the re-regulated pharmacy market. This is studied through a theoretical framework that demonstrates five forces that affects the competitiveness in an industry, the five-force model by Michael Porter.The thesis is a qualitative case study where data collection was done through interviews, literature, articles, websites and internal information from Medstop. The data was then complied into the theoretical perspective the authors have chosen for this paper, the five-force model by Michael Porter. This model was chosen because it gives a broad description of the competition a company faces by describing five different forces that affect the competition within a branch. The fact was collected on the basis of the marketing strategy positioning, and the essay is written from a business perspective.Our cunclusions are that the pharmacy chain Medstop are in their initial positioning and has chosen to position itself on the basis of their core values; credibility, safety and security.

Background: The district nurse's competence description is comprehensive and sets high standards for a wide range of skills. The population's need for health care will rise according to life expectancy, lifestyle diseases and multi-morbidity increases. To graduate as a district nurse, 75 higher education credits are needed and after graduation, the district nurse must have developed both personal qualities and gained skills that makes it possible to work in primary care, child / school health care and home care. Aim: The aim of this study is to highlight the newly qualified district nurse experiences in developing professional identity and describe on how this development affects nursing.Method: In the pilot study a qualitative method with an inductive approach was used, and data collection was made by four semi-structured interviews. The interviews were analyzed using qualitative content analysis.

This paper is a quantitative case study named Outdoor recreation of urban areas viewed through a gender perspective. The intention of this paper is, by studying gender pattern in outdoor recreation practices in Gothenburg, to describe gender patterns in outdoor recreation of Swedish urban areas. This subject is important to study because of the practices of outdoor recreation forward public health. Today many people suffer from diseases caused by stress and too little exercise, which could be prevented if they practiced outdoor recreation. Not everyone has the same possibility to practice outdoor recreation because of the inequalities between women and men.

Uppsala University is involved in a large international collaborationto build the Laser heater system for the European Xray Free-electronlaser in Hamburg, Germany. In this thesis I describe a laser incouplingdevice into the vacuum chamber of this laser heater all the way fromthe specifications to a completed design.The laser heater is a very important part of the XFEL and thepart described here is a part of the vacuum system needed to couplean external laser into the electron vacuum system and align it withthe electron bunches in order to heat them. The task was started by studying the literature about the basic theory andthe design of vacuum systems. After this study and collection of ideaswith colleagues I started to prepare different concepts to solve thetask. The ideas can be put into two categories, in one case the couplingmirror is located inside the vacuum chamber and in the second caseoutside.

Studien görs i samarbete med ett mindre svenskt modeföretag som i stor utsträckning arbetar med draperade produkter. Överföringen från draperat plagg till ett reproducerbart platt mönster består av ett omfattande arbete med uppsömnad av ett stort antal provplagg. Därför finns ett stort intresse för att resurseffektivisera denna process. I studien undersöks CAD och 3D-simulering som komplement vid framtagningen av produktionsanpassade mönster i syfte att återskapa en specifik draperat form. Som utgångsläge för studien finns ett plagg som draperats på docka av den externa handledaren och designer på företaget.

Rules on parental leave have over the years been the subject of several gender debates. The big question has particularly been whether a further individualization of the days should be established. Sweden is a relatively equal country but differences still exist between men and women in the labor market, such as differences in wages. A fact that is considered encouraging for this is the uneven distribution of parental leave between men and women. It has now been nearly 40 years since the introduction of the first parental insurance but we have still not achieved gender equality in working life which was the main purpose.The main purpose of this essay is to study the motives for the proposal of individualized parental leave, and in addition examine how this change of rules could impact on gender equality in the work place.

Due to exploitation of the world?s rivers, the upstream migration of anadromous species is frequently delayed or even prevented. To mitigate these problems and allow fish to migrate past obstacles, structures such as fish ladders have been developed. However, recent studies show that many of the present fish passage facilities are deficient. Monitoring and evaluation of passage facilities is therefore crucial to enable necessary adjustments.

Insikten om att människor och deras kunskaper utgör företags viktigaste resurser är inte ny. Trots det betraktas oftast investeringar i människor som en kostnad och inte en investering för framtiden. Syftet med denna studie är att undersöka hur personalekonomiska nyckeltal kan användas för att kommunicera värdet av den mänskliga resursen och människans bidrag till ett värdeskapande i företag. Studien avser även att generera en teoriutveckling där teorier av bland andra Ackoff (1974) och Nonaka (1994) används och utvecklas med hjälp av den insamlade empiriska kunskapen från studien. I teoriutvecklingen knyts empiri och teorier om organisatoriskt lärande och personalekonomiska nyckeltal samman.Studien utgår från ett ?Human Resource-perspektiv?, och i problemformuleringen ställs frågor kring HR-avdelningens (HR:s) roll och på vilket sätt nyckeltal kan fungera som kommunikationsverktyg mellan HR och ledningen.

The aim of this thesis is to examine the historical use of "poison cabinets", or restricted shelves, in Swedish libraries. Drawing upon the theories of Mary Douglas and Michel Foucault, it also seeks to sketch a cultural and ideological context of the practice; with the emphasis on social or mental hygiene, and disciplinary aspects. Through qualitative interviews as well as digitalized recordings of librarians active during the first half of the 20th century, actual examples of poison cabinets are presented. A closer examination is conducted of past collections at Lund University Library, and two large public libraries situated in Växjö and Sigtuna. The essay also investigates views on library censorship, controversial literature, and other related subjects reflected in th elibrary press during the period 1916-1979.

Ever since Internet revolutionized the world, e-stores and e-commerce has grown into becoming a natural part of consumer's everyday life. Much thanks to it's facilitative and time saving characteristics. Online, consumers are provided with a huge assortment and the opportunity to shop any time they like. Yet, the absolute greatness of e-stores is the possibility to push prices below the physical store price, which seems to be most appreciated to a large extent by consumers worldwide. The fact that e-store sales in Sweden grew 14% last year verifies this.As more players step into the virtual world of e-commerce the competition gets tougher.

The 17th October 2014 the Swedish Armed Forces (SwAF) introduced an intelligence operation in Stockholm archipelago after receiving credible observations regarding illegal underwater activities. Following the data collection and associated analysis it could be stated with certainty that a foreign submarine had violated the Swedish territorial waters. Media depend on SwAF to provide them with accurate information due to the confidentiality in these matters and the general area of investigation is therefore how the actions of the Swedish Armed Forces, in the submarine incident 2014, were portrayed in the Swedish media. Newspapers and blogs of defense policy represent the media and the thesis is based on the theories constructed by Graham Allison, the rational actor, organizational behavior and governmental politics. Furthermore, it is relevant to examine if there are any similarities or differences in how the submarine incident is illustrated, and what may be the reason for any possible occurrences.

TitleThe communicative office ? A study of the effects that Activity based offices has on internal communication.      Authors                             Carl Varli, Jonas Eklund and Petter Göransson Course                              Business administration III ? Organization ? Bachelor? thesis Tutor                                 Olle Duhlin           Examiner                          Mikael Lundgren Background                      The prime focus of activity based office designs are the though of choosing your workplace along with your work task, instead of the other way around. This means that you do not longer have a set workstation of your own, you move around according to where to your current work will be best performed.  Problem                           We want to explore how the communication within a company?s departments has been affected by the introduction of an activity-based office design.Purpose                             The purpose of this study was to get an understanding of how this office design could effect the communication within companies that uses it. Further more, we wanted to study the effects that this kind of office would have on the communication within a department.

During the last years, the moral and ethics in companies has been a growing subject in media. Large multinational companies are to a bigger extent using workforce in developing countries and the working conditions at the workplaces in those countries, are more or less controlled. Even if a company carefully controls its own business, it can be using subcontractors that for instance use child labour or forced labour, or in some other way makes human rights abuses. When the world gets more globalized and the market where the companies act gets bigger, there will be new issues for companies to handle. The companies have to satisfy not only the interests of the costumers and the shareholders, but also the environment around it, containing many different stakeholders.

The aim of this study is to examine the media coverage of gender-neutral marriage from an intersectional perspective ? with particular regard to gender, sexual orientation and religion. By focusing on the spokespeople who appears in the articles we have made an attempt to answer questions regarding who was heard in the debate on gender-neutral marriage and how the homosexual couples are portrayed in relation to the above criteria.The collected material consists of 89 articles, published in 2009, in Swedish newspapers which have been analysed by using quantitative content analysis. Ten articles have also been selected for a critical discourse analysis based on Norman Fairclough?s approach.

Starch is a naturally occurring substance in most plants and is used as energy storage. It is a component that mainly consists of amylose and amylopectin. Together they build a complex pattern which gives starch its specific properties. The proportion of amylose and amylopectin varies in different plants but generally starch consists of 25 % amylose and 75 % amylopectin. There have been discoveries of barley varieties containing 100 % amylopectin called ?waxy starches? or ?waxy barley? as well as varieties that have a high content of amylose, around 70 % and these are called ?amylotypes?.