This study deals with the distinct difference in media attention the earthquake-disaster in Haiti and the flood-disaster in Pakistan got in 2010. There may be many reasons to this divergence, but this study focuses on how news articles can create compassion.   This study, with its critical perspective, examines how two daily papers in Sweden portray the suffering of the victims of the catastrophes in Haiti and Pakistan, and create compassion for them. Furthermore it asks the question who benefits from the newspaper?s description of human suffering in the third world.   The result shows that the manner of which Swedish daily newspapers report from the catastrophe in Haiti creates an emotional involvement, which most likely leads to compassion. Furthermore it shows potential to lead the readers to identify with the suffering people in Haiti.   The Swedish daily newspapers report of the catastrophe in Pakistan on the other hand, does not involve the reader on an emotional level, but gives them the role of a spectator.

According to Swedish tax legislation, investment funds are taxed differently depending on if the are Swedish or foreign. The difference between the investment funds lies within the taxation of received dividends and the opportunity to shift the liability of tax of received dividends on to the funds shareholders. This measure is only available to Swedish funds. The question in this thesis is whether this difference is discriminatory against foreign investors and therefore constitutes a forbidden restriction against the free movement of capital stated in article 63 EUF Treaty.The European Court of Justice (ECJ) has given several preliminary rulings on this type of legislation and its compatibility with the principle of free movement of capital. It is not compatible with the free movement according to the court.

In recent years e-commerce has experienced a big increase in usage. Internet however, cannot offer the same level of personal contact as traditional shops can.E-commerce is characterized by impersonal and standardized web shops that do not stimulate any emotional connection between the customer and the company. Without this personal contact with the customer the possibilities for the company to stimulate loyalty decreases. Loyalty however, is as important in e-commerce as it is in traditional commerce. The authors of this paper chose the following problem for the study:What marketing strategies are fortunate for e-commerce companies to use to create loyal customers?To research this subject the authors saw it fit to combine qualitative and quantitative research methods.

Title: Access to cultural education in a multi-ethnical context.The right to dance and play an instrument, to paint and work with film is taken for granted by many children in Malmoe today. The agenda explicitely phrases the intent of the publicly financed schools of art for children to reflect the multi-ethnic demographics of the city. Public community music schools of today, incorporate classes in all forms of art and are called "Culture schools". There is a long tradition of teaching and making music to lean on as a music teacher in Sweden. This paper tries to explore how these rights are expressed in the governing documents of the Culture school of Malmoe.

This critical examination of the concept of cultural heritage is based on an overall phenomenological approach, with focus on Alfred Schütz?s further development of Edmund Husserl?s idea of the lifeworld. With strong emphasis on the subjective and intersubjective dimensions, the concept of cultural heritage is contextualized, analysed and criticized from different aspects for the purpose of enriching the discourse of cultural heritage.A literature based methodology is used, including a hermeneutic analysis of theoretical texts in the field of cultural heritage studies and the new Swedish Culture Environmental Law (?Kulturmiljölagen?) and related bills. Qualitative interviews deal with people?s notions about the concepts of culture, cultural heritage and intangible cultural heritage.

Syfte Vi har för avsikt att öka förståelsen för hur valet av återhämtningstillskott styrs av konsumentens beteende och analysera i vilken grad olika faktorer påverkar detta val. Vår förhoppning är att denna insikt skall kunna bidra till att minska det informationsbehov som företag i denna bransch ställs inför där de idag kan ha bristfällig information. Metod För att besvara de frågeställningar som uppkommit under problemdiskussionen har vi använt oss av både primär och sekundär data. Vi har utgått från den sekundärdata vi insamlat för att få en teoretisk bas att stå på. Den primärdata vi insamlat baserar på kvalitativa djupintervjuer och samtal med sakkunniga.

Companies of today are facing a development where it is more significant to focus on existing customers since the approach constitute a more cost reducing way, compared to finding new customers. During the last decades the marketing has therefore moved towards a relationship based marketing. Companies emphasize creating long-term relationships with customers, instead of consider the sale as a non-recurrent phenomenon. To engender customer loyalty has been an essential objective in the creation of long-term relationships.In this essay the authors have chosen to do a study which enlighten how companies in the ready-made apparel business produce added value to their brand and through this generate customer loyalty. Through a case study we analyze how Filippa K, Tiger of Sweden and Gant do to maintain value in their brand, in both a business- and customer perspective.

Around 85 percent of the total population in Sweden today lives in an urban environment. This means that the nature within the urban areas has come to play an important role for the human well being. At the broader picture, the nature within urban areas is profitable in many ways. It is therefore important for the municipalities around in Sweden to work for sustainability within the urban areas. Linköping adopted an environmental policy, in year 2001, from the delegate of the municipality.

This essay reviews the situation for real estate agencies within the Stockholm area. In this essay we assume that costumer loyalty is a requirement for survival on the competitive estate market. Two actors have been compared; A well known national Internet-based agency, Skandia Mäklarna, and a smaller local traditional agent Mäklarfirman Grönberg. These actors have been analyzed up on theories on loyalty, relationship marketing, service marketing, quality and involvement .The conclusion of the essay is that it is possible for small estate agencies to compeed with larger Internet based agencies by building loyal relationships with their customers. This can be achieved if the right strategic decisions are made.

SAMMANFATTNINGBakgrundVid ett cancerbesked ges mycket information som kan ge psykologiska reaktioner hos patienten.  Att ge individuellt stöd, information och ett bra bemötande är viktigt för att patienten ska känna sig trygga och delaktig i sin vård.SyfteAtt utvärdera bröstcancerpatientens upplevelse av information, stöd, bemötande och delaktighet i samband med sitt återbesök hos kontaktsjuksköterska efter operation på Bröstmottagning.MetodEn tvärsnittsstudie med kvantitativ ansats då huvudfokus var patientens upplevelse av information, stöd, bemötande och delaktighet. Patienterna fick svara på en elektronisk enkät direkt efter sitt återbesök på mottagningen. Totalt svarade 48 patienter på enkäten.Resultat Resultatet visade en mycket hög nöjdhetsgrad bland bröstcancerpatienter vad gäller information, stöd, bemötande och delaktighet i samband med återbesöket hos kontaktsjuksköterskan efter bröstkirurgi. Äldre kvinnor var mer nöjda med informationen jämfört med de yngre.

Good business relations can contribute to the success of IT-outsourcing, and create new business opportunities. Despite a sharply increasing trend to outsource IT-operations there is a high degree of failures related. The cause may be that some important factors have not been taken into account. The purpose is to investigate elationships within IT-outsourcing and test if specific factors identified by previous research are being concerned in IT-outsourcing relationships and also to investigate the view IT-outsourcing customers and suppliers have on business. Research shows that business relationships are widespread throughout companies. It demonstrated that a small number of business relationships can have a major impact on a company's financial performance and may create stability. Business relationships can be divided into an arm's length relationships and strategic alliances depending on the degree of involvement.

Bakgrund:Att vara ung och få en kronisk sjukdom innebär för de flesta en omvälvande förändring i livet som kan påverka hela familjen. Diabetes typ 1 kräver mycket av en ung person och dennes familj, t.ex. att följa ett regelbundet schema för insulinintag, blodsockermätning, att hålla en särskild diet och föra regelbunden dagbok över blodsockervärdena, regelbunden fysisk aktivitet och att hantera lågt eller högt blodsocker. Compliance beskriver hur patientent vid en viss sjukdom följer råd och ordinationer. Syfte: Syftet med litteraturstudien var att beskriva faktorer som har betydelse för compliance hos ungdomar med diabetes typ 1.

This essay is about the market of traditional rental movie stores, which today are on a mature stage of the marketing cycle. The technique is constantly accelerating and contributes to evaluation of new ways to watch movie. New competitors are such as bigger chain of stores that can offer, in addition to their wide range of other goods, rental movies as a secondary selling. The substitute is of most part Internet based services from where you can watch movie online or download film legally as well as illegally.These different sorts of new competitors or substitutes become a big threat on the traditional rental movie stores as these substitutes can offer the same prices or even lower.With these new ways of watching film this will on turn change the behaviours of the customers that likes to watch movies. The problem for the traditional rental movie stores is trying to keep their existing customers and try keeping them loyal to their store, so that they won?t loose them to the competitors and substitutes.

This study is a part of a Swedish research and development project that is about heat-treated wood and is led by the Swedish University of Agricultural Sciences and Luleå University of Technology. Products that are heat-treated already exists on the market, foremost the Finnish brand ThermoWood®, bur the project group want to find out if it would be possible to start a Swedish production with somewhat different applications than what is common today. The heat-treated wood has many attributes that have changed in the heating process. It becomes more biologically durable, it gains stability in form and dimensions and it becomes darker and looses several unwanted extractives such as resin. Disadvantages that can be mentioned are that the wood becomes fragile and the strength properties changes. My main purpose with this study is to look into customer involvement in the early phase of product development. I also want to find out if the customers I interview think that the product is worth working with, which means start a Swedish production.

The purpose to this study is to find an understanding of the effects of how sponsorship can affect companies and their business and at the same time get a better understanding of how sponsorship is or can be used as a marketing tool in today?s marketing. By using a quality research method we have chosen to use a half structured research method to make it possible to find out how sponsorship as a marketing tool can be used from a company perspective in relation to our chosen thesis. To enhance the readers understanding we describe the base of sponsorship and principals for sponsorship, after that describes a deeper perspective of sponsorship, what sponsorship is, and what factors are needed to be taken into consideration. Further on we illustrate the figure that later on will constitute the analysis with attributes like: association, exposure, relations and integrated communication.