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4440 Uppsatser om Parent brand affect - Sida 64 av 296
Sociala Medier som kommunikationskanal för B2B-företag
The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications.We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company?s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results.We have carried out interviews, through phone and visits, with four chosen companies that fit our criterias: Swedish B2B-company that is successful in social media.The result of the interviews show that B2B-companies use social media for various purposes, for example networking (to create and build long term relations with other companies) and to improve the company?s image among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media.Half of our respondents mention that social media should not be used for advertising and campaigns (one way communication).
Trendsättarnas Varumärken - En studie om hur lokala modebutiker bygger upp sina varumärken
Den här studien fokuserar på små lokala företag och deras varumärkesuppbyggnad. Vi har studerat företag som befinner sig i klädes- och modebranschen och deras strategier som de tillämpar för att bygga upp och stärka sina varumärken. I inledning så finns det en introduktion till vårt problem och syfte. Problemformulering som denna studie har som avsikt att besvara lyder enligt följande: Hur bygger små lokala företag upp sitt varumärke?Utifrån insamlad teori presenterar vi vår egen teorimodell som ligger till grunden för den senare analysen.
Stödpersonals upplevelser av konflikthantering i skolan
Syftet med den här studien var att undersöka stödpersonals upplevelser av konflikthantering i skolans värld. Kvalitativ metod med en abduktiv ansats användes för att bilda underlag för intervjuer med kuratorer, skolsköterskor och beteendevetare på gymnasie- och högstadieskolor. Nio intervjuer genomfördes och analyserades genom meningskoncentrering, vilket gav tre olika huvudteman: stödpersonalens arbete, resurser för konflikthantering och förbättringar i konflikthantering i skolan. Resultatet visade att samtal, föräldrastöd och sociala aktiviteter ansågs vara viktiga hjälpmedel för att kunna handleda eleverna i konflikter. Dock visade analysen att det behövs bättre förutsättningar för att ge eleverna stöd i konflikthantering.
En gång kriminell, alltid kriminell? : En kvalitativ studie om några som lyckades förändra sina liv
AbstractThe purpose of this study is to examine the process of resocialization for individuals who previously lived as criminals from an individual perspective. The research questions for the essay are: How do individuals in the study describe their process of resocialization? In which way does a support organization affect the process of resocialization for the individual? In which ways do the reactions from society affect the process of resocialization for the individual?To answer these research questions a qualitative method was chosen where six narrative interviews was conducted with men who previously lived as criminals but have been resocialized into society. These men are roughly between the ages of 30-60 years and are all members of a support organization for ex criminals.The results show that the process is divided in four stages and that the support organization has facilitated the process of resocialization of the respondents. Reactions from society both facilitates change using the help of different agencies can contribute, while negative reactions from other individuals makes change difficult.
Att lyckas med "det svåra" : En kvalitativ studie om att återetablera sin karriär med framgång i ett nytt land
The study has examined how some immigrants have managed to reestablish their professional careers in Sweden. Through in-depth-interviewing with six immigrant informants representing different genders, age and professional experience the process of successfully reestablishing a career within the same professional area in Sweden as in their native country is examined.The study looked at structural and individual possibilities and obstacles which affected the individual. In addition the study looked at the personal characteristics and strategies used by the informants to overcome and succeed in adapting and reestablishing their working life. The study has drawn on human capital and social capital theory for a basic understanding of how education and skills affect. In addition the informants have surpassed structural barriers affecting many other immigrants.
The importance of relationship for self-care capacity among young people with diabetes mellitus type 1 : Based on external factors in Orems model of self-care.
In Sweden approximately a half per cent of the population have diabetes mellitus type 1. Self-care responsibility is a part of the treatment. Orem?s self-care theory has been used as theoretical framework. The purpose was to describe what it means to be young and have diabetes mellitus type 1.
Påverkar antal tuggningar mättnad?
Sahlgrenska Academy at University of GothenburgDepartment of Internal Medicine and Clinical NutritionAbstractTitle: Does the number of chews affect satiation and satiety?Author: Madeleine Johansson och Helena AnderssonSupervisor: Heléne Bertéus ForslundExaminer: Frode SlindeProgramme: Dietician study programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: May 27, 2014Background: Overweight and obesity is a growing problem worldwide. In 2008, 35% of theworld's population were overweight and 11% obese , which is almost doubling since 1980,according to WHO. Recommendations on overweight and obesity is not just about what weeat but how we eat. A generally accepted recommendation is to eat slowly and chew yourfood properly in order to increase fullness and reduce energy intake.
Köp av bostad efter införandet av bolånetaket : Hur påverkar konsumentens förutsättningar valet av finansieringsalternativ?
Introduction: A general guideline was introduced on October first 2010 regarding a mortgage cap, limiting the degree of leverage of housing as collateral. Through the new guidelines the marked conditions concerning consumers? choice of mortgage has changed. The consumers are limited in the sense that they can?t only use mortgage when purchasing a house.
Parental involvement in Multicultural Preschool Settings - A challenge for Educators
AbstractBackground The importance of establishing well-functioning parent-teacher relationships are clear objectives in the Swedish National Curriculum for Preschools, (Lpfö 98, Lpo 94 & Lgr 11 chapter 1-2). Parental involvement in preschool activities is seen as important for several reasons. Facilitating healthy child development, learning and socialisation are some of these reasons. During the past twenty years Sweden has become a multicultural society. Today, people from more than 170 countries live in Sweden, and about 18% of the population are first or second generation immigrants.
Klimatförändringar och dess effekter på ogräsfloran i Sverige :
Land management for food production is a fundamental human activity and one of the greatest challenges of the 21st century will be to increase the global food to accommodate a world growing to 10 billion or more people, while undergoing climate change. The increasing temperature and the current and projected increase in concentrations of CO2 lead to concern over possible impacts on agricultural pests. This assay is summarizing the knowledge of weeds in a changing climate in Sweden. Global warming and other climatic changes will affect the growth, phenology, and geographical distribution of weeds. The climate change will also affect the weed composition indirect by causing changes in the agriculture.
Undersöka förbättringspotential med verktyg från Lean produktion
In the year 1783 a fissure eruption from Laki in the southern part of Iceland produced a large amount of volcanic gases during a period of eight months. The volcanic gases and aerosols spread across the northern hem sphere due to ideal weather conditions and had a substantial impact on the environment, human health and also climate effects. This, so called dry fog, caused severe health problems, which led to death casualties, killing animals, crops and other vegetation. The consequence was a widespread famine which was aggravated by a hard and long winter in 1783/84. Analysis shows that the Icelandic volcanoes are the primary risk to produce dry fog that can affect Sweden.
Företagsförvärv - Hur integrationsprocessen påverkar utfallet vid ett företagsförvärv
Abstract - ?Mergers and acquisitions ? How does the integration process affect the result in mergers and acquisitions?Date: May 31st 2012Level: Master thesis in Business administration, 15 ECTSInstitution: School of Sustainable Development of Society and Technology, Mälardalen UniversityAuthors: Mikael Hansson 15th May 1984 Jani Timonen 12th June 1983Title: Mergers and acquisitions ? How does the integration process affect the result in mergers and acquisitionsTutor: Staffan BoströmKeywords: Mergers, acquisitions, synergies, cultural, competitive advantage, integrating, stakeholder theory and institutional theoryResearch questions: How has the integration process affected the outcome of the acquisition of Jokab and what can ABB do differently in future acquisitions?Purpose: The purpose of this master thesis is to identify the factors that affect a merger or an acquisition and the factors that make the integration process a success or failure.Method: The method used in this study is based on systems theory, this means that reality is explained as objective and completely as possible. The study is qualitative in nature, in which a deeper understanding of the subject mergers and acquisitions wants to be achieved. The study uses an abductive approach and the data used was both from primary and secondary sources.Conclusion: The result of the study shows that the integration process is influenced by several factors. The most important factors from the acquirer are to have a time schedule, clear communication and a person in charge of the integration process.
Robertsons Charkuteri : Om konsumenters köpbeslut av charkuteriprodukter påverkas av tillskriven varumärkesimage
I dagens samhälle ökar varumärken i betydelse vilket innebär ett ökat behov för företag att ha kunskap om vilken image konsumenter tillskriver deras varumärke. Varumärkesmedvetenhet och köpbeslut är teoretiska områden inom konsumentbeteende som tidigare studerats utförligt. Dock har det saknats studier kring hur varumärkesimage påverkar konsumenters köpbeslut inom livsmedelsbranschen.Köttkonsumtionen i Sverige har ökat under senare år och charkuteriprodukter ses som väsentliga livsmedelsvaror att ha hemma. För att skapa konkurrenskraft på marknaden är det viktigt för företag inom charkuteribranschen att tillhandahålla vetskap om den image konsumenter tillskriver deras varumärke. Det lokala Örebroföretaget Robertsons Charkuteri AB har idag inte en klar bild över vilka som utgör deras kundgrupp och har under de senaste åren känt av en ökad konkurrens och efterfrågade därför en marknadsundersökning gällande hur varumärkesmedvetenheten ser ut bland invånarna i Örebro stad samt vilken image de tillskriver varumärket.
Det talas om utbrändhet : vilken roll spelar maktstrukturen
In this paper we investigate whether power structures in organizations have an influence in the process that leads to burnout. We analyze if these power structures affect the individual?s health condition toward burnout in a way that leads to disability and subsequent absence from work. In the study, six persons who all have been unable to work due to burnout have been studied through qualitative, semi-structured interviews. The material have been coded with three different themes; leadership and hierarchy, responsibility and delegation of responsibility and performance and loyalty.
Utvärdering kring brandsäkerhet : Evaluation on fire security
Ända sen lagstiftarna i 1944, 1962 och 1974 års brandlagsstiftning samt 1986 års räddningstjänstlag har det funnits en strävan att öka kommunernas ansvar för brandsläckning, räddningstjänst och förebyggande brandskydd. I Lagen om skydd mot olyckor (2003:778) ska de olika aktörernas ansvar gällande brandsäkerhet tydliggöras, vilket kan ses som en naturlig utveckling av samhällets strävan mot en bättre brandsäkerhet. För att tillgodose kraven som Lagen om skydd mot olyckor ställer på ägare och nyttjanderättshavare så bör ett s.k. Systematiskt Brandskyddsarbete (SBA) bedrivas under hela byggnadens/anläggningens tid för användning och skall omfatta såväl verksamhet som organisation.Landstinget är en aktör som berörs av Lagen om skydd mot olyckor eftersom en brand i ett sjukhus eller vårdinrättning kan, av lätt förståeliga skäl, få katastrofala följder. Landstinget i Värmland har de senaste åren genomfört en koncernövergripande översyn av sitt totala säkerhetsarbete.