The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

This report is a joint venture with SCA Forest, Ångermanlands forest man-agement area. The purpose of the study is that SCA Forest wants to know what the landowners in Ångermanlands forest management area think about SCA Forest and who they deliver their timber to. SCA Forest is the largest private landowner in Europe, with an area of about 2.6 million hectares. Today, SCA offers lumber, wood products, tis-sue and packaging and has factories all over the world. SCA Forest has five forest management areas in the north of Sweden, with the headquarters in Sundsvall. A questionnaire was sent to 265 landowners, where they had to answer 15 questions with possibilities to give comments. The survey was sent out on 21 of February with a response requested by 3 of March 125 landowners responded to the survey, giving a response rate of 47%.

The purpose of this research is to analyze six children?s books from a gender perspective and thereby investigate in what way boys and girls respectively are portrayed in books.My general question is:How are boys and girls portrayed in children?s books?This question has been broken down into four minor questions:What type of clothes are the people wearing? Are people predominantly male or female? Have people specific attributes which are linked to their sex? Are people performing specific actions which are linked to their sex?In my research I have combined quantitative and qualitative methods and my theoretical framework has been gender.This study reveals a change in children's books with respect to how the different genders are portrayed. The progression is towards a more equal portrayal but despite this, patterns typical for the respective genders shine through..

The purpose of this study is to shine a light at the Swedish americans impressions and attitudes against the American society from the perspective of modernization and cultural attributes. This, with a reference frame of the deeply politically rooted European conception of America as a threat to the cultural well being, and as a thriving materialistic and progress bound constitution.The result shows that the attitudes against America in the descriptions were not all comparable with the conception that was conducted in Europe. However, the experiences altered whereas the study attends two different periods of time. The experiences differenced due to the growing exposure to cultural diversity and a modernization that grew faster in America than anywhere in the world. Not to mention the change of experiences and expectations that was with brought from a changing atmosphere in Sweden.

This degree project was made in cooperation with AssiDomän Frövi and Charlotte Andersson and the main objectivehas been to create to ice cream pacbges from 250 gsm Frövi Light board. The paekages are intended to be easilyresealable while decreasing in size together with the ice cream. The project also describes the food packaging labelsand symbols currently present in the European common market.Both capsules utilize a separate lid for resealing. One of the paekages (Capsuie A) is indended to be cut along withthe ice cream and thereby decrease in size. The other one (Capsuie B) uses a series of flaps for contracting and expandingwhich enab1es adjusting of the size without cutting the package up.The design for Capsuie A is created both as a series of flavours with a super-hero theme intended for children andwith a colfee flavour for a maturer audience.

Mobile Arts have a technical platform for handling maps and community-featured Points of Interest in cellular phones, where the users themselves can share locations with other users either in groups or public. Development of the platform regarding network communication has been included in this paper. The work evaluates different feasible business models regarding packaging the platform as a commercial application and also faces issues users have when using the product. Even if users found maps and POI interesting and cool in cellulars, the technical difficulties and lack of product focus during beta testing, were present. Therefore, the writers recommendation is more development of the platform and using a business model where Mobile Arts deliver to existing communities.

The background to the work bases on the consumers view around Swedish and foreign meat products, and how the attitude around the meat products is pursued in the shops. The consumers request high meat quality and security . Many consumers value local produced and ecological meat products but the price is too high. We have done verbal interviews with consumers on three different shops, where we asked questions and had dialogues around Swedish meat products where the consumers have told us their arguments and opinions about Swedish and foreign meat. The result shows that the majority of consumers consider that it is important to know that meat is produce in Sweden.

In sectors with high skill requirements, recruiting is a core part of a company's development. Initially, the companies attract talented employees by creating an interest in the organization. Further, the challenge remains to match potential workers expectations with the company?s requirements and conditions. This is crucial since an unsuccessful recruitment involves high costs.

This paper studies patterns of consumption within a product category. Using make-up as a base for the study, we applied the Mokken Scale to examine if consumers follow a hierarchical pattern when buying items within the product category. Based on a survey of 250 female respondents, we establish a hierarchic scale for consumption. Assuming generally accepted attributes for determining physical attractiveness, the results of the Mokken Scale study were cross referenced with a survey among 200 male and female respondents. Students were asked to evaluate pictures of a model using different combinations of make-up, i.e.

Som ett kostnadsreducerande verktyg har förpackningslogistiken synnerligen blivit ett attraktivt område inom den svenska detaljhandeln. Hur organisationer inom branschen sedan anpassar sig till förpackningslogistik blir i sig fundamentalt för utfallet. Med grund till detta har tre välkända aktörer inom den svenska detaljhandeln djupgående studerats. Dels för att belysa de möjligheter och svårigheter ett förpackningslogistiskt styre medför, men också för att klargöra om hur ett företag bör förbereda sig organisatoriskt för att implementera ett förpackningslogistiskt förhållningssätt.Det teoretiska forskningsbidraget från studien inkluderar ett förpackningslogistiskt hjälpmedel/analysverktyg för företag att förhålla sig till inför en eventuell implementation av den. Utifrån analysverktyget exemplifierades fem fundamentala steg som ett företag inom detaljhandeln bör ta i hänsyn för en lyckad förpackningslogistisk implementering och fortsatt styrning av den..

The purpose of this thesisis to examine the female body ideal of the Swedish fitness blogs and how it is reproduced. To answer the research question five of the most read female fitness blogs were chosen for a critical discourse analysis. The results show that pictures is an important communication event. The ideal is reproduced by representing bodies with desirable attributes in environments and poses that communicates positive feelings. There is a dialectic relation between picture and text in each published post.

Many studies have pointed out that generosity depends on different things like gender, age and nationality. We wanted to see if predetermined factors like genetics also had an effect on the intention of generosity. There is a ratio between the index finger (2D) and ring finger (4D) that is determined by the levels of testosterone in the amniotic fluid and that have had some significant effect on personality attributes like musical and leadership skills. We wanted to see if that ratio had any effect on the intention of generosity. We experimentally examined a group of priest student and two groups of young handball players and let the groups answer a survey that included a sort of dictator game and we photo copied their hands to get their 2D:4D-ratio.

The aim of this master?s thesis is to examine how elderly people are depicted in a selection of literature for children up to 10 years. The subjects examined are: lifestyle, roles and attributes. The books were collected from the databases ELSA and a local library, Borås stadsbibliotek. The books are analysed after a tool made by the authors.

Examensarbetets mål var att ta fram relevanta åtgärder med tillhörande kostnader för att förbättra arbetsmiljön för operatörerna vid tryckpress 3616, som är den äldsta av tre tryckpressar på Tetra Pak Packaging Material i Lund. Arbetet initierades av att företaget noterat ett ökat antal sjukskrivningar för problem i rygg, axlar och nacke hos operatörerna på tryckpress 3616 jämfört med övriga tryckpressar. Arbetet resulterade i att totalt nitton lösningar togs fram för att förbättra den fysiska arbetsmiljön och några områden inom den psykiska arbetsmiljön kommenterades. I arbetet med lösningar var personer från flera delar inom företaget delaktiga och för inspiration gjordes benchmarking på tre tryckerier. Lösningarna som berör den fysiska arbetsmiljön delades in i tre investeringssteg, dessa steg samt nuläget värderades mot kravspecifikationen.

This study is primarily an account of my examination work in archival science which took place in the archive of Margareta Böttiger, the state epidemiologist at the Swedish Institute for Communicable Disease Control Stockholm. The records are from Böttigers period of work, mainly divided into three parts, polio, HIVS/AIDS and vaccination. Of these I have focused on polio with was the area she got renowned for. Moreover, owing to the uniqueness of the material this study has focused on the properties of the archive as a working-life archive which I propose as a special type of personal archive with unique attributes. To summarize, a working-life archive has in comparison with other personal archives a more fluid process of archiving where the profession is important, not the personal production of records.