Mobilt community - Bygga själv eller hjälpa till?
Kommersialisering av en plattform för användardriven karttjänst i mobiltelefoner
Mobile Arts have a technical platform for handling maps and community-featured Points of Interest in cellular phones, where the users themselves can share locations with other users either in groups or public. Development of the platform regarding network communication has been included in this paper. The work evaluates different feasible business models regarding packaging the platform as a commercial application and also faces issues users have when using the product. Even if users found maps and POI interesting and cool in cellulars, the technical difficulties and lack of product focus during beta testing, were present. Therefore, the writers recommendation is more development of the platform and using a business model where Mobile Arts deliver to existing communities. Contact with the communities is necessary when plotting the potential market, where some initial contact in showed promising demand.