In a competitive market as supermarkets, hundreds of the same products fight for attention in the shops. Every day thousands of targeted advertising messages is given to us. As a natural result of all this, power is transferred to consumers. You can no longer differentiate yourself by only price and function, thus companies must play on the emotional aspects and create a relationship with consumers. A key to success is to understand people's emotional needs and then satisfying them.In various journals and papers you can find highlighted success stories of strong brands such as Harley-Davidson, Apple and Virgin Airlines.

This master is a study of the co-operation between "Angered?s culture schools" and compulsory schools. In many reports of today one can see that there is a lack of co-operation between compulsory school and other cultural institutions. This master aims to study a ?good example? to see what makes it successful in the terms of organizational conditions, profession, authority and legitimacy as well as knowledge creation.

The aim of our study is to explore the thoughts and beliefs held by the professionals who work with the sentence youth service for young offenders, and how they feel about the same.How is the sentence youth service perceived from a professional perspective? How does the concurrence look like between the police, the social services and the prosecutor, when it comes to young offenders? What kind of difficulties/challenges do the professionals see in the possibility to effect the sentence youth service?The study is based on a qualitative method. The data consists of seven semi-structured interviews with two police officers, four social workers and one prosecutor.The results of our study indicate that youth service is a good sentence for young first-time offenders; the study also indicates that concurrence between the different professions is a success factor; furthermore the study revealed that it was very difficult finding adequate working places..

Författarna har genom studien funnit att faktorerna engagemang, tidigare internationell erfarenhet, systematiskt tillvägagångssätt, företagets storlek,nätverk och kunskap haft tydligast påverkan på de studerade svenska företagens internationalisering och framgång i Ryssland. Dessa framgångsfaktorer tycks även likna de faktorer som generellt framträder i tidigare forskning. Dock framstår möjliga marknadsspecifika element som kan kopplas specifikt till den ryska marknaden. Dessa framgångsfaktorer kan inte enskilt förklara företagens framgång, utan ger en nyanserad bild av de studerade företagens främsta attribut vid etableringen..

The purpose of this study was to investigate the collaboration of four learners of Swedish as a second language during a pair-writing task, as well as their experiences of the process, in order to draw conclusions about how to execute pair-writing in the L2 classroom. The study has found that the establishment of compatible partners are of great importance to achieve success and learning through pair-writing. One of the pairs studied managed to work well together and use each other?s knowledge to improve their text, while the other pair continuosly battled for dominance, which had a negative impact on their performance. The two successful students had enjoyed the task and believed they had learned something from it and that pair-writing can be a useful source of knowledge.

 I och med globaliseringens utsuddning av gränserna mellan länder och möjligheterna som det har skapat för bland annat outsourcing, har de svenska företagen idag helt andra förutsättningar än för 100 år sedan. Det finns idag ett flertal välkända svenska företag som har starka varumärken som anspelar till lokala orter runt om i landet. Vissa av dessa företag har valt att behålla sin produkttillverkning i Sverige, medan andra valt att outsourca den till lågprisländer. Studiens syfte är att genom kvalitativa intervjuer hos företag med lokala varumärken och dess kunder, analysera vilken betydelse den lokala tillverkningen har för företagets varumärkesimage för att på så sätt få reda på om lokal tillverkning är en hållbar strategi för långsiktig överlevnad. Resultatet av studien visar indikationer på att en lokal tillverkning saknar betydelse för hur företagens varumärkesimage uppfattas.

The companies? managements acknowledge personal relations and trust, through good communication and predefined responsibilities and goals, as key factors to succeed in strategic alliance. These factors did not always exist according to the employees? involved. This research, in contrast, suggests that these factors are subordinate to the correlation between the company?s vision and the alliance objectives, hence level of priority, which indicates that management has hidden motives for entering the strategic alliance.

This is a qualitative study based on interviews with professionals who are cooperating at a children advocacy center, in swedish called ?Barnahus?. The center, Barnahus, pulls together law enforcement, criminal justice, child protective service, medical and mental health workers in to one coordinated team. Children suspected to be victims of any kind of violence or sexual abuse shall, at Barnahus, be offered coordinated efforts and support all the way from suspicion to possible intervention. The aim of the study is to examine how the participants involved relate to collaboration in Barnahus. The study will also present the success factors and barriers to collaboration that identifies by the participating actors, who are mentioned above.The study will provide insight and understanding of how collaboration can be represented in multiprofessional activities in practice..

This paper examines which media messages related to happiness that can be found in interviews with famous people in the four largest lifestyle magazines in Sweden for the age group 16-34. The magazines are Cosmopolitan, Elle, Café and King. Depending on which magazine the reader chooses to read he/she will be presented with different roads to happiness. Common for all examined magazines are happiness factors related to personal goals, determination and work. Often in a causal connection where the goal orientation and determination is tied together with success in work and career for the interview persons.

Arbetets syfte är att beskriva och förstå vad fem stycken framgångsrika svenska klädskapare själva uttrycker som avgörande för sin framgång. Med framgång menas i arbetet framgång ekonomiskt sett. Metoden för arbetet har varit en deskriptiv studie med utgångspunkt i fem kvalitativa intervjuer. Respondenter som har visat positivt resultat i de tre senaste årsboksluten har valts ut att deltaga. Resultatet visar vilka faktorer som klädskaparna själva uttrycker vara avgörande för sin framgång.

Social media has changed the way that corporations can communicate with their target groups. Instead of using one?way communications that has been significant for traditional massmarketing, social media has given corporations the possibility to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out ofnowhere.

Do ceramics have to be static? This was the question that spurred me into this work, and what kept me working on to achieve the possibility of motion in my ceramic objects. By combining the knowledge gained through my former education as an avionics technician with my interest in the ancient ceramic craft, I strive to create kinetic ceramic handicraft suitable for interaction with an audience.By a series of different phases I slowly go from understanding what kind of motion I want my objects to have, to actually realizing this motion in three-dimensional objects. Through the use of simple models made from corrugated fiberboard followed by more advanced plaster models, combined with different complementary materials such as bicycle inner-tubing and recycled aluminium cans among many others, I, through a vast series of testing, slowly build up a knowledge base later applied to the ceramic objects.The result is for me a success; I have found a way for me to combine ceramics with mechanics. Through this I have created kinetic ceramic handicraft intended for interaction with an audience..

The Sweden democrats are a political party that has had a time of success duringthe last year. However many people believe them to be a racist party, in contrastto how they view themselves and their political message. How is it possible thatthe views of the same party differ to this extent, it seems to be a large ambiguityin their message. Rhetoric is a tool that everybody uses in some way or anotherand can be crucial to how a political party is perceived by people. Can thereforethe use of rhetoric be a factor that has contributed to the different perception of theparty and if so, in which way?With the help of theories such as semiotics, classical rhetoric and antiestablishmentstrategy, different texts, such as motions, and pictures published bythe Sweden democrats can be analyzed to find ways they use rhetoric.In the analysis it was obvious that they used rhetoric, even though therhetorical quality differed between the leading persons in the party and the peoplewho represented the Sweden democrats in the local government.

Titel: Spelstreamingens påverkan på tv- och dataspelsmarknadens konsumenter. Författare: Alexander Farman & Emil Frick. Handledare: Ossi Pesämaa. Institution: Ekonomi, Management och Samhällsvetenskap, Blekinge Tekniska högskola. Kurs: Kandidatuppsats i företagsekonomi, 15 högskolepoäng.

The Methodology used to gather empirical materials for this thesis has been different types of interviews. The interviews have been mainly unstructured personal interviews directly with our respondents, due to limiting factors some of the interviews have been carried out via phone or email. The theoretical framework consists of literature from well-recognised authors and is divided into four different parts: Insourcing & Outsourcing, Intellectual Capital, Knowledge Management, China & Intercultural understanding. The empirical foundation has been gathered from a great variety of different sources in an attempt to cover the many complex angels in which this subject can be looked upon. Chinese students, managers in international companies with experience from China, Chinese employees in Swedish companies and different people with good knowledge of different areas of China are all among our respondents. In our conclusion we have reached the three following conclusions for why one should start a “bridge building” enterprise in between qualified Chinese human capital and Swedish structure capital: 1. To fill future shortage of qualified human capital in Sweden. 2.