The Success of None-Joint Venture Strategic Alliances
CultureStrategic alliancesIT companiesValuesMotivationManagement of enterprisesFöretagsledningManagementBusiness and Economics
The companies? managements acknowledge personal relations and trust, through good communication and predefined responsibilities and goals, as key factors to succeed in strategic alliance. These factors did not always exist according to the employees? involved. This research, in contrast, suggests that these factors are subordinate to the correlation between the company?s vision and the alliance objectives, hence level of priority, which indicates that management has hidden motives for entering the strategic alliance. The successful none joint venture strategic alliances for small IT companies, studied in this research, have had a limited impact by the organisational culture. This research has also contributed to theory by providing a Priority Matrix for evaluating partners? priority to succeed in the strategic alliance.