This study explores how consumers' attitudes and intentions-to-buy towards an atypical product can be influenced by the presentation of the product and consumers shopping goals. Moreover, another product, which was shown together with the atypical piece, was analyzed in order to investigate context effects. The aim of the study is to provide insights into a rather unexplored subject and help retailers in presenting their assortment in a way which will create a better perception and intention-to-buy towards the assortment. The study was conducted with the help of two studies, the first one aimed to find an atypical item and to see how attitudes could be affected by differences in presentation by comparing it with a typical item within the same category. The second study used the identified atypical piece in order to see the how attitude and intention-to-buy could be altered by presentation and consumer shopping goals.

Syftet med denna studie var att undersöka varför människan shoppar, vilka upplevelser och känslor det ger, om det finns kopplingar till människans behov samt om det finns skillnader beträffande könen. Undersökningen genomfördes under våren och hösten 2007 i Norrbottens län. Det var 16 deltagare i åldrarna 28 till 63 år, hälften var kvinnor och hälften var än. Metoden som användes var kvalitativa intervjuer med 12 frågor. Resultaten visar att människan shoppar om de inte har planerat något annat och det finns tid över, om pengar finns att spendera och helst i sällskap med en vän.

A proposal of a new path from the inner town of Gävle to a small cultural area in the seaside. The thesis contains historical background, analysis over town and the area, and a proposal of a new shape for the postindustrial area near the stream called Gavleån. .

Using the example of 55 former towns in Greater Poland, the author investigates the belief thattowns formerly deprived of town privileges are the most likely to be qualified as future formalurban entities. This paper approaches the subject of urban deprivation and restitution with amultiaspectual study of the concept of urbanity. Since a preponderance of Polish degraded townspossess a prominent urban physical structure, the study focuses mainly on urban morphology as acontributing factor to urbanity. Other approaches include the central place theory, demographicconditions and the role of urban perception. Taking into account Poland?s shifting geopoliticalhistory the study also seeks to identify and explain spatial patterns of varying degrees of urbanityamong the studied towns.

Det finns flera faktorer som avgör hur man som gäst upplever kvaliteten vid ett hotellbesök, därför är Mystery shopping en metod som företag kan använda sig utav för att förbättra sin organisation.Syftet med studien är att genom Mystery shopping undersöka helhetskvaliteten inom Connect hotels.Denna studie är byggd på en empirisk undersökning, där författarna fått ett uppdrag av hotellkedjan Connect Hotels att agera som Mystery shoppers under en månadsperiod. I denna uppsats redovisas hotellens urval, uppdrag och genomförandet, den dolda observationen samt etiken kring den empiriska studien.Resultatet i denna studie indikerar att Connect hotels har en ganska ojämn helhetskvalitet. Empirin har ställs mot FAMM ?modellen och detta visar en förändring av koncernens helhetskvalitet. Studien redovisar även konkreta förbättringsförslag till hela koncernen och de olika hotellen.I slutsatsen menar författarna att FAMM- modellen och en servicekvalitetsmodell borde integreras för att uppnå bästa möjliga utvärderingsresultat vid ett hotellbesök.Nyckelord: Servicekvalitet, FAMM, Hotell, Mystery shopping och Gästnöjdhet.

Youth centres- A qualitative study of how midwives relate to the potential ethical dilemma between youths right to integrity and parents right to informationThe aim of this study was to investigate how midwives at youth centres relate to the potential ethical dilemma between parents? right to information that young people between 15-17 years share at the centre, vs. youths right to integrity. The study was based on qualitative interviews with six midwives in various youth centres in Stockholm County. We analysed our empirical material according to Blennbergers consequential ethical model and Bronfenbrenners ecological system model.

Annedal is a brand new neighborhood in the Bromma part of Stockholm. The neighborhood construction has now reached its halfway point. When finished, 5000 people are estimated to live in Annedal. The focus for the new area is variation. Both housing co-operatives and rented apartments have been built and more are under construction.A study about the valuation of town quality in the Stockholm region was produced by the Stockholm County Council in 2011.

The purpose of this thesis is to inquire how a small town can be affected by some planned changes in the physical structure of the town, and how its inhabitants can benefit from those major changes. The town in question is Ulricehamn, and of the four projects considered, two concerns infrastructure. A new railway and a new locality for the major road, today passing through Ulricehamn. The other two projects are run by the local authorities, that is the planning of a modern town park by the lake, and a new public building for cultural purposes. There are no guarantees that any of the four projects will ever be realized, but in the process with this work, they have been considered as already a fact.

It is important for every store to have a good financial performance which can be affected by the average purchase and the number of customers in the store. Customers shopping experience can affect both of these factors and therefore it is important for retailers to know about how an in-store environment can affect this experience. The purpose of this study is to give retailers an indication of the importance of consumers' shopping experience and how this may affect the store's financial performance. To study this subject an in-store survey was conducted in four grocery stores in Stockholm where a total of 320 consumers answered a total of 41 questions about their shopping experience. By sales data it was possible to conduct a statistical analysis to see which variables regarding consumers shopping experience influenced the average purchase.

In this Bachelor thesis I am going to look at attitudes towards political violence in a small town in Sweden in the 1920s. The town I have picked for this study is Kalmar situated on the east coast of Sweden. This study is a micro historic case study. The specific case is a strike at the city?s water and gas plants for higher salary.

The development of higher education in Sweden poses new demands on higher education libraries. One way of meeting these demands has been to develop Learning Resource Centres (LRC), a concept that is relatively new in Sweden.The aim of this Master's thesis is to identify how the LRC-concept has been designed and integrated in three Swedish higher education institutions: Stockholms universitet, Lärarhögskolan i Stockholm and Göteborgs universitet. The thesis also aims at investigating what the Learning Resource Centres mean to the seats of learning, and in turn, the views of concerned parties in relation to the integration.The method used for the study is qualitative and based on interviews conducted with Learning Resource Centre staff, academic staff and principles or deans. In addition to this, strategic documents from the examined seats of learning are studied.Even though most Swedish Learning Resource Centres have used British Sheffield Hallam University's Adsetts Centre as their model, our study shows that the Swedish Learning Resource Centres of today have developed in various ways, due to local conditions; therefore, there is no definitive model for Swedish LRCs.In our opinion, one of the most important characteristics of a LRC should be its integration in the academic life of its university. There does not seem to be a "recipe" of how to conduct this integration.

Structural changes on the grocery market usually take place when the consumer is persuaded to take on the more labourintense parts of the distributionprocess. Internettrade changes this by causing competition between the unpaid work done by consumers and the labor performed by employees. In this master thesis grocery shopping on the internet is analyzed in a economic perspective with focus on distribution, changing marketstructures, driving forces and the future potential of internet as a saleschannel. The main conclusions are that consumerdemand and the belief in electronic commerceas a costreducing mechanism as well as a powerful new marketing tool were the driving forces behind the fast growth of grocery shopping on the internet. Electronic commerce introduces a new model of distribution with changing roles for consumers and grocerychains.

The aim was to examine writing ability and some of its underlyingfunctions in adults with intellectual or communicative disabilities at dailyactivity centres by comparisons with children and adults without disabilities.66 adults with intellectual or communicative disabilities, 39 children and 14adults without disabilities were included. The following tests/tasks wereexecuted: Test for Reception of Grammar-2, graphomotor task, nonwordrepetition, Rapid Automatized Naming and Writing elicited by pictures. Thepicture elicited narratives were examined regarding length, spelling,syntactic complexity, interpunctuation, content and general impression. Theresults demonstrated that adults at daily activity centres performed lowerscores than adults without disabilities. The group generally didn?t differ fromthe children, but they made a smaller proportion of phonologicallyacceptable misspellings and achieved lower scores on nonword repetitionand Rapid Automatized Naming, which could indicate limitations inphonological processing ability.

Background: Peripheral arterial disease (PAD), as a consequence of atherosclerosis in the arteria of the limbs, affects one of ten Swedes older than 65. PAD can develop slowly and silently, and involves an increased risk for cardiac infarction and stroke. Measurement of the patient´s ankle blood pressure and calculation of the ankle-brachial index is an evidence-based method to discover PAD. Objective: To investigate how district nurses and general practitioners perceive this method of examination and experience possible obstacles to why it is not more commonly applied at primary health care centres. Method: Data collected by semi-structured interviews have been processed by qualitative content analysis with a manifest onset.

How can former military area I5 in Östersund, Sweden, evolve into Stadsdel Norr ("The Northern Quarter") ? an attractive part of the town center? In a theoretical part of the essay the significants of well functioning towns and streets are investigated. The history of Östersund and I5 is shortly reviewed. Present recommendations concerning city design are presented along with guidelines from Vägverket (National Road Administration) for urban streets. The conclusion reached is that a fundamental structure of streets and roads, public and private spaces, is crucial for the possible future development of an area.