Purpose: The purpose of this study is to analyze the application of sensory marketing in malls.Problem discussion: The competition between malls is increasing, where visitors are increasing demands on the shopping malls layout. Shopping malls surface and its atmosphere becomes essential in the design of a mall so it will be attractive enough. Sensory marketing can be an appropriate method to stand out from the crowd and attract visitors. Sensory marketing is a process of engaging visitor?s senses to create a strong relationship between the brand and visitors.

The retailing industry has an extremely high density of brands. In order to differentiate its offer, both retailers and suppliers, are constantly forced to come up with new ways to launch their products. A collaborative strategy between two brands is called co-branding, which means that both the private label and the supplier's brand are displayed on the new product packaging. Several studies have shown that a co-branding strategy is successful, but many operators are still reluctant to use co-branding in fear of long-term losses due to potentially damaged business relations. The objective of this study is to explain how the product- and brand related value for customers, retailers and suppliers is affected by co-branding between private labels and national brands.

In the Swedish school library discussion, the most prominent role of the school library haslong been that of cultural centre in the school, with the main goal being to encourage children'sreading. During the 90ies there were signs of a shift in focus to the role of information centre,giving active support across the whole range of the curriculum, in the independent researchingwork of the students. At the same time severe budget cuts caused great worries for the future.The interest for the school library media centres increased during this time, many differentorganizations said they wanted to fight for better school libraries. The purpose of the presentwork was to find out who they are, what they want and what their ideal school library lookslike. Fourteen organizations were studied, focus was on activities during 1995.

The first purpose of this thesis is to investigate if, how, and why the perceived collective identity in the town of Karlskrona has changed. Collective identities can due to their socially constructed nature change rapidly in light of new collective experiences. The reason for suspecting such a change in Karlskrona is the immense impact that the change in the global economy, according to Saskia Sassen, has on cities. By interviewing politicians and media representatives from Karlskrona the perceived identity is drawn. The second purpose of this thesis will then be to test if the identity as it is perceived by Karlskronas habitants differ from the one that town officials present through city marketing.

This master?s thesis will try to describe the beginning and development towards a modern public library of the town library in Karlskrona between 1906 and 1959. The specific years refers to the year the library was established and the year it moved to the new library building in the centre of Karlskrona. The aim of the thesis has been to do this historical description and to look at the course from the perspective of the national policies and development for the Swedish modern public library. The thesis is based mainly on reports of the proceedings of the public library and other biographical documents and literature, which has been found in two local archives.

AbstractSurface-water includes different kinds of pollutants from traffic and roads. To prevent these pollutants to reach nearby lakes one can construct surface-water ponds on locations with heavy traffic. At Bergviks shopping centre in Karlstad, two ponds, one smaller and one bigger has been constructed in order to decrease the pollutant pressure from the receiving waters of Kattfjorden. Several heavy metals are essential for plants and animals in low concentration but when they occur in higher concentrations, they become toxic to the organism. The larger pond at Bergviks shopping centre has a sedimentation function so the heavy metals sink to the bottom thereby not releasing directly in to Kattfjorden.

Vi upplever att männen uppvisar ett förändrat shoppingbeteende, vilket bland annat visar sig genom ett större intresse för såväl modemagasin som modebloggar. Detta kan vara ett tecken på ökad individualisering, genom vilken mannen vill uttrycka sin identitet och självbild. Det blir därför viktigt för företagen att nå denna grupp.Uppsatsen syftar till att ge en mångdimensionell beskrivning av vad forskningen behandlat inom mannens, respektive kvinnans shoppingbeteende och hur det växt fram. Uppsatsen syftar dessutom till att, dels genom litteraturstudie, dels empirisk studie, undersöka, diskutera och tolka vad som utmärker mäns shoppingbeteende i Generation Y. Vidare syftar uppsatsen till att förutsäga vad som kommer att känneteckna det manliga shoppingbeteendet i framtiden. Vi har arbetat utifrån en kvalitativ metod för att på så sätt uppnå ett djup i uppsatsen.

The town square is an important public space and is often described as the city´s living room. By creating a lively city center a sense of security is developed among the citizens which makes them wanting to use the town square regardless the time of the day. One important meeting point in Gävle is the centrally located Stortorget, sited between Drottninggatan and Nygatan. The town square went through an extensive renovation followed by both positive and negative reactions among the City´s inhabitants.  The aim with the study was to investigate the main walking paths and meeting points as a planning support to Gävle Municipality in their work with a new city plan. By studying the pedestrian movement patterns at Stortorget, Nygatan and Drottninggatan, the main walking paths and meeting points during all hours of the day was obtained.

The elderly care is an area of great importance to women. Women are more often in need of elderly care; they work with the service and provide a majority of the informal service. Research shows that managers? work-related prerequisites are significantly different between the male dominated technical administration and the female dominated care and educational administration. Studies also show that what the highest managerial organisation gives priority to, often permeate the whole organisation.

Örebro UniversityDepartment of Social SciencesSociology and social psychology, Continuation course, 61-90 p.Essay 15 p, Spring -08.Title: ?Youth (work)seekers?Author: Karolina LindellAbstractThis essay focuses on young people?s social background when they apply for their first job. I have interviewed four young people from a small town in Sweden, to see how social background and identity affects their vital conditions in general. I?m interested understanding the relationship between structure and agency.

The purpose of this master's thesis is to describe and analyse the origin and development of the libraries in the town of Värnamo, between the years 1908 and 1960, when a new modern public library was inaugurated. The method I have used is, to a great extent, examining and analysing source material from the archive of the municipality in Värnamo and the popular movement in Jönköping. As a background to my study I describe the development of the Swedish society, from the end of the nineteenth-, until the middle of the twentieth century. I also describe the local development of Värnamo, during the same period. Furthermore I also give a general description of the progress of the libraries in Sweden during the same time.

The town of Karlstad has a long term project called Vision 100 000 which aim is to increase the population towards 100 000 inhabitants. This will of course put a strain for the town?s energy distribution grid. This is a work about trying to predict the grids power usage would be for the next five years if the city building plan is finalized. Those predictions are mainly going to be done through calculations with a database program called Facilplus and by checking the measured history of power usage per hour on certain selected customers by the program CustCom.

The aim of this thesis is to investigate and increase the understanding of a present function of today´s public library, namely the function of meeting place; here called the social function or social space. Two small town libraries are included in the study, and the questions examined are:How is this function described at the two libraries and what similarities and differences are there between the two? How can one describe the relation between how the library as social space is described in research and at the libraries? The theoretical framework used in examining these questions, consists of three different discourses in culture policy (the discourse of state, market and civil society) and theories on civil society and the public library. A summary of current research makes visible eight different aspects of the public library as a social space. These aspects functions as parts of the theoretical framework as well.

In the low-income countries of the world, rapid urbanization and decaying infrastructure results in an increasingly unsustainable situation when it comes to solid waste management. Often, the solution tends to focus on introducing technical advanced interventions based on the conditions of the high-income world. However, this thesis aims to ?nd site-speci?c solutions on solid waste management at a local scale. By taking in consideration of local conditions a customized approach is possible where the solution is not dependent on expensive structural changes.

Due to the harsh competition among Swedish food retailers, in-store marketing is a crucial component in the stores marketing strategy. In an attempt to differentiate among its competitors, COOP Sweden has begun to use concave store shelves. Although the food retailing industry is one of the most studied, no research has been conducted on the concave store shelves. The objective of this study is to describe how these shelves effect the customer perception of the assortment, their experience of the store environment and their buying behavior. An S-O-R framework is used as an overall basis in order to outline the effects investigated in this paper.