Syfte: Tanken med detta arbete har varit att se hur en fusion med företag i fyra olika länder som deltagare påverkat en stor organisation som Nordea, undersöka vilka skillnader de olika kulturerna för med sig och vilka problem de orsakat i integrationsprocessen. Jag ville även jämföra vilka olika ledarstilar som existerade i de olika länderna och ta reda på om det påverkat chefernas ledarstil i Sverige. Även massmedians bevakning under integrationsprocessen undersöks för att se deras inställning till sammanslagningen.Metod: I denna uppsats har både sekundär- och primärdata använts. Jag har studerat vad andra skrivit om fusioner, kulturens påverkan och olika ledarstilar men jag har även samlat in egen primärdata genom intervjuer med två personer från Nordea. Sedan har jag jämfört resultatet av intervjuerna med teorin för att få en bra bild om hur fusionen och integrationsprocessen fungerat i Nordea.Resultat & slutsats: De olika kulturerna inkluderade olika ledarstilar i fusionen och en viss anpassning har krävts av cheferna för att samarbetet ska fungera.

During the last few decades a new kind of business operation have developed and this hasforced organisations to adapt themselves to a new competitive environment characterized byincreased customer demands as well as a larger amount of competitors. Therefore companieshave had a shift in their strategies from focusing on sales numbers to focusing on thecustomer. To build lasting customer relationships, in order to create customer loyalty, havebecome an important part of the organisational strategy and the collection of consumer datais essential in achieving this loyalty. Customer relationship management systems assistorganisations in managing information about individual customers as well as managing allaspects of customer contact, with the purpose of increasing customer loyalty towards thecompany. The collection of consumer data also enables for companies to design personalizedoffers to individual customers in the form of direct marketing.

The main purpose of this master thesis is to identify the issues concerning the transformation process of a product oriented company into a service oriented company, and how these issues can be overcome. We will exemplify this by developing a dewatering pump rental concept for ABS, and identify the drivers and barriers for ABS when implementing the service oriented rental concept in Sweden and Poland. This master thesis is based on the systems perspective. The reason for this is the required holistic perspective, where the system has to be regarded from different points of departure in order to be understood. The theoretical studies include services and change management.

Problem discussion: That empowerment and autonomy can lead to desirable effects on employees is clear. Previous research has found correlations between empowerment and e.g. motivation, job satisfaction, productivity, loyalty and commitment. However, a control problem arises when employees have more freedom in decision-making which could potentially lead to undesirable outcomes. It thus becomes a type of dilemma for management and managers where you have to try to balance a restrictive use of the control system (to maintain control) and an enabling use (to promote empowerment).Purpose: The purpose of this study is therefore to identify how a company can use its control system in order to achieve empowerment while maintaining acceptable levels of control.

This Master?s thesis provides insights into adult women?s fictional reading within the conceptual phrase ?a good book?. Eight qualitative and semi-structured interviews were performed in order to examine the nature of response and perceived benefits. The collected data were analyzed by Louise M. Rosenblatt?s reception-oriented transactional theory of reading and the cognitive psychology-based model of reading developed within the joint Nordic project SKRIN.

AbstractTitle: Gender equality ? of course! A qualitative study on gender equal recruitment at a universityAuthor: Ingrid ÖhlundSeveral studies show that the division of gender in Swedish universities is uneven. Since universities are important organizations where our future citizens get their education and become socialized, I found it interesting to investigate how a Swedish university handles the gender equality issue in the process of recruitment. The aim of this study was to contribute with a higher level of knowledge and understanding about the recruitment process out of a gender equality perspective. The aim was also to identify which stages of the recruitment process that was vulnerable out of a gender equality perspective.

During 2008 we experienced an expansion of large scale investments in foreign farmland. This increasing trend has become a political hot-spot, but there is not much research available within the field. Due to a lack of research it remains a vital task to outline the potential effects of this trend. Drawing on existing ideas from some of the main actors within the field, The Food and Agriculture Organization of the United Nations (FAO), The World Bank, International Food Policy Research Institute (IFPRI) and the latest G8 summit on agriculture, four main purposes are set out for this paper. First, to outline some of the underlying mechanisms behind the trend is considered crucial for the understanding of the nature of these investments.

Urban planning in Sweden has played an important role for the welfare state we have created. It has served as a way to achieve improvements. But too often decisions, about the changes, were made by those who were not directly affected by them. Democratically speaking, it is important that the group most affected by a decision also comes to make the decision. This thesis examines the motives for working with citizen participation and user participation in planning contexts.

 The current estimations in regards to the increase in environmental threats underline the importance of influencing individual behavior towards a more sustainable lifestyle. At the same time current trends show an increasing interest into ecologically produced foods around the world and that the consumption has seen a major rise in the 20th century. It is therefore of great importance that companies show their interest and commitment in order to offer and influence the consumer into choosing the environmentally sustainable alternative. Also, in order to properly reach out to the consumers, it is of outmost importance to map out their attitude towards these types of products. It is equally important, in order to fully realize the potential of successful positioning, to show an understanding for the underlying decision processes that dictates purchase.

Many companies are currently working to optimize and streamline their processes and production lines to achieve higher profitability. In increasingly competitive markets, companies are working to find solutions to increase the value of their production with such a small use of resources as possible. A tool used to accomplish this is the Lean management system. Lean comes from the production system that Toyota has been developing since the early 1900's, The Toyota Production System (TPS). The Lean philosophy helps companies, by working towards continuous improvement in its operations, to achieve higher customer satisfaction, more efficient production and ultimately higher profitability. Many companies are working to implement Lean in their organization. But there are many who fail to implement a complete change towards Lean.

Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand building processes, perceives and identifies themself with the values of the common brand. Method: A case study with method triangulation was conducted at Nordiska Kompaniet department store in Stockholm. Quantitative data through a questionnaire survey with employees combined with two observations. Qualitative data was given through an email interview with a responsible manager of digital channels and PR from NK AB.Theories: This study has used the following theories; Destination marketing, Corporate brand, internal branding, corporate identity, corporate culture, brand value, service brand values, brand citizenship behaviour.Conclusion: This case study of NK has shown that internal branding building in a department store is a comprehensive work, which all involved must have a unified perception and understanding of the brand, in order to successful unite under one brand.

Bakgrund: En vårdande relation är inte detsamma som en vänskapsrelation, men förutsätter ändå närhet och engagemang. Personligt engagemang är också nödvändigt för att utvecklas som vårdare. Sorg är en naturlig reaktion vid förlust av relationer, men det är inte självklart att vårdare vet om de får eller bör känna och uttrycka sorg när patienter dör. Det saknas en samlad bild av vårdares sorg över döende och avlidna patienter.Syfte: Syftet var att beskriva hur vårdares egen sorg över döende och avlidna patienter gestaltar sig.Metod: Beskrivande litteraturöversikt av elva artiklar som analyserades med en form av kvalitativ innehållsanalys.Resultat: Vårdarens sorg gestaltar sig i form av inre känslor som att känna smärta och tyngande känslor samt skuld och ilska. Sorgen kan även visa sig i form av yttre uttryck där vårdaren exempelvis gråter eller känner sig rastlös.

The Church of Sweden has in recent years offered activities such as Christian deep medita-tion, mindfulness and health days. This may be a way for the Church of Sweden to reach the modern man who would not otherwise have come to the church, but there are critics who argue that new spirituality has made its entry in the Church of Sweden. The phenomenon of Christian deep meditation has become increasingly common in the Church of Sweden. In order to satisfy my curiosity about what a Christian deep meditation is, I decided to write an essay about this. My question is as follows: How important is Christian deep meditation as a religious practice in the Church of Sweden? This essay is a qualitative study and I have cho-sen to perform eight pieces of interviews, two of them are recorded.

In 2009, the estimated number of residents in China was 1.331 billion, representing approximately 22% of the total world population. China is the world's most populous state and is in constant growth. This is also a market that offers huge opportunities. The major cultural differences between China and the rest of the world can often cause problems for companies that choose to expand in China. A major problem with the cultural differences is that Chinese employees feel that foreign managers do not understand the Chinese culture which is said to be the reason why Chinese people tend to change jobs often.

En relation är ett förhållande och en förbindelse mellan olika parter (saol.se, 2011) och nationalencyklopedin (2014) definierar en relation som ett förhållande mellan två eller flera fenomen, samt ett känslomässigt förhållande mellan två eller flera personer. Att bygga en nära relation med sina konsumenter klassas idag som en allt vanligare strategi bland företag (Bügel et al., 2011). Flera forskare har byggt på teorin om att engagemang, förtroende och tillfredsställelse är viktiga faktorer vid relationsskapande och flera av dem menar att de här faktorerna är viktiga för att skapa och bevara konsumentrelationer. I studien diskuteras det om de tre faktorerna är lika viktiga från konsumenternas perspektiv och även om det skiljer sig mellan två olika åldersgrupper samt kön. Segmentering visar att konsumenter har olika behov utifrån olika situationer (Szmigin & Bourne, 1998) och att ålder samt kön kan påverka en konsuments behov (Cole et al., 2008).Syftet med studien är att förklara ur ett konsumentperspektiv om engagemang, förtroende och tillfredsställelse kan vara viktiga när relationer mellan konsument och företag skapas, ur ett ålder- och könsperspektiv.Studien bygger på en deduktiv och en kvantitativ metod.