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1339 Uppsatser om Opinion shopping - Sida 39 av 90
PR OCH POLITIK : ? PR konsulternas roll i svensk politik
AbstractTitle: PR and Politics- the role of the PR consults in Swedish politics (PR och Politik ?PR konsulternas roll i svensk politik)Number of pages: 34Author: Andia GhafouriTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: HT 2006University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: To study the PR functions role in Swedish politics and what role it plays for the democracy.Material/Method: Interviews with PR peopleMain results: That the PR people have the right kind of network and the knowledge about how to influence political decisions and the public opinion. Their methods could be criticized from a democratic point of view since they are professionals and their ability to bring up issues in to the public agenda is stronger than ordinary peoples? ability, which could be discussed if it is fair in a democratic society, that people who get paid have more power to change than those who don?t.Keywords: Public Relations, Communication, Politics, Democracy, Information, Networks.
Informationsförmedlingen till Försäkringskassans handläggare
The main purpose of this master thesis is to study the information support by the head office of the Swedish social insurance office to its administrators. The thesis only focuses on information that concerns laws, regulations and instructions. The study is based on an interview with the head of the division of law at the social insurance head office and a questionnaire answered by administrators in four different counties. The purpose with the interview was to find out about the information strategy of the head office and in the questionnaire the administrators could describe their opinion of their information support. Our special interest was the information channels and how the administrators were able to absorb the essential information.
Nytta, skada och kostnader vid screening för bröstcancer med mammografi
The efficacy of screening for breast cancer with mammography has been a subject of controversy during the last decades. However, the general opinion is now that screening reduces mortality in breast cancer (Zackrisson, 2006). It is nevertheless important to weigh the efficacy against the harm and costs associated with screening. Cost-utility and cost-effectiveness analysis of screening have generally failed to incorporate side effects such as anxiety and discomfort related to screening tests and the following diagnostic tests (Gyrd-Hansen, 2000). This study seeks to include such side effects in a cost-utility analysis.
Turordningsreglerna - snart ett obsolet arv?
Sweden's contribution to the world today is not labor-intensive industry, it is high technology and know-how. Many of the rules concerning employment security for the workers derived from the industrial era and have been to some extent modified by hand. This paper focuses on the discrepancy between the purpose of the priority rules in Swedish law and how it works in the reality. My opinion is that due to the development of the labor market, a powerful revision of priority rules is needed. In addition to today's job market is knowledge-intensive I point in the paper at a number of factors that contributed to the loosening of the priority rules. Examples of these are the increased incidence of temporary staffing, more open markets and more multinational companies, political will to disadvantaged groups in the labor market should be prepared job and gender issues.
Modereportage - en marknadsföringskanal?
Marketing has been developed and revalued the last years. The consumer today is moreeducated and is therefore able to have higher demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be accepted. Companies in the fashion industry can be successful if theydevelop brands that attract consumers. To achieve this, companies must find newcommunication tools to reach out to the consumer, among these tools, we find the fashioneditorials.Our aim is to investigate whether product placement occurs in Swedish fashion editorials.Through our thesis we want to explore how consumers perceive the editorials and alsowhether if they are used as a marketing channel.The method is qualitative and the study is based on semi structured interviews and a focusgroup interview.
Ådalen 1931 - Göteborg 2001: en jämförelse av två händelser som skakade Sverige
Ådalen 1931 - Göteborg 2001, A comparison of two incidetns that upsett Sweden. An essay about how the press in Norrbotten wrote about the incidents in Ådalen 1931 and Göteborg 2001. The main questions are: Is there any parrallells in how the swedish state acted? Is there any parrallells in how the press acted? In what way have the state and the press acted different 2001 compared to 1931? What does eventual differences in their actions depend on? The so called biträdesteorin is used to answer theese questions. The essay includes three big newspapers in Norrbotten: Norrbottens Kuriren, Norrländska socialdemokraten and Norrskensflamman.
Is goat milk a better milk replacement to piglets, rat pups and foals than cow milk is?
AbstractOne opinion among people who are experienced in hand rearing newborn mammals is that goat milk is more suitable than cow milk if the young needs a milk replacer. The purpose of this literature review was to find out if there is scientific evidence that goat milk is a better milk replacer for piglets, rat pups and foals than cow milk. The milk is essential for the newborn animal, as its only source of nutrition until it has learned how to eat solid food. In this literature review, the composition of goat milk and cow milk is compared with the nutrient requirements after birth in piglets, rat pups and foals. The nutrient requirements and the milk composition are partly determined by the newborn mammals activity level and suckling frequency, which also is described.
Metoder för att beskriva kumulativa effekter med avseende på biologisk mångfald och vägar :
Cumulative effects are seldom treated in Swedish Environmental Impact Assessments (EIA). This report treats these questions and which procedures and methods that can be used when assessing cumulative effects in EIA.
This report is a literature study where also a case study is a part. The case study shows how existing methods for cumulative effects can be used in practice. The report is concentrated on biology and treats cumulative effects on premises of biodiversity and roads.
Cumulative effects include both direct and indirect effects.
EMU som ett exempel på konstitutionell självbindning
This essay presents an alternative approach to the predominant democratic analysis of the European Monetary Union. As the Treaties stipulate the political conduct within Monetary Union and put certain restrictions on the European politicians they are to some extent constitutional in their character. Essential for constitutional theory is the concept of precommitment; according to which a decision is made in t1 purposing to obstruct certain actions in t2. In light of this the aim of this essay is to investigate whether or not delegating monetary responsibility to the ECB can be seen as an example of constitutional precommitment and if so, if this constitutional perspective can add something to the predominant democratic analysis of the EMU. According to the author the EMU is by and large a form of precommitment as the leading politicians in Europe figuratively have tied their hands from intervening in the common monetary policy.
Grundsärskolan- en skolform i tiden? : Grundsärskolans personals uppfattning om uppdrag, synsätt och attityder
The Swedish government ratified on May 1 2009 an amendment of marital law, resulting in same-sex marriage becoming legalized. With the rights of the Christian Swedish state church to officiate weddings originating from the same law, the church was thereby faced with two options: Either officially include same-sex couples in the Christian concept of holy matrimony and keep the right to officiate weddings; or give up the right to officiate weddings altogether. An official decision to accept the terms was reached on October 22 2009, but not without being preceded by an agitated medial debate.This research attempts to analyze the arguments of the debate in three stages: In the first stage the arguments are categorized according to their respective ideological standpoint. In the second stage these categories are examined from post-modern, social constructivist and socialization theory perspectives. Based on this, the third stage sees the arguments analyzed from a viewpoint based in the Copenhagen school concept of securization.The research concludes that the debate does not only simply feature two sides with differences of opinion; but rather that the arguments of the two opposing sides are founded in a common view of the other side as a fundamental threat to ones conception of a sound society..
Av gammal vana : En kvalitativ studie om varför svenskar inte e-handlar livsmedel i större utsträckning
The food industry is one of the fastest growing industries in Swedish e-commerce today. However, e-commerce still represents a very small part of the total food sales in Sweden. Experts have noted that, in order for e-commerce to expand in this field, Internet food sales must increase.The aim of this study is to form an understanding of why Swedes do not purchase more food products online. The theoretical framework consists of various marketing theories concerning consumer behavior and the acceptance of new innovations. The methodology used for the purpose of this study has a qualitative approach and in order to answer the questions at hand two focus groups were assembled.
Frihet under ansvar eller sann och opåverkad kunskap ? Trovärdighet hos källor och hur den bedöms av två användargrupper.
This essay is investigating what type of sources we trust, depending on how the information in these sources is created and provided. To exemplify, the sources Wikipedia and Nationalencyklopedin (the Swedish National Encyclopedia) were used, each one representing different approaches. The first is a representation of the collective intelligence, where anyone can contribute with their knowledge to the public ? freedom under responsibility. The latter represents peer-reviewed knowledge, desirable enough to have people paying for it? true and unaffected.Based on theories of source criticism, collective intelligence, expertise and the different generations of digital natives and digital immigrants, two focus groups were conducted and analysed.
Nätdejting: : - EN ÖVERGRIPANDE STUDIE AV FENOMENET NÄTDEJTING -
ABSTRACTPurpose/aim: The aim of this essay is to make a comprehensive study of the phenomenon of net dating, both among those who have dated on the internet and among those who haven?t tried it at all. Key questions to be answered are what attitudes are associated with net dating? How do the attitudes differ between those who have tried compared to those who haven?t? What kind of positive and negative aspects is there with net dating? Are there any prejudices against net dating and ? if so, what kind of prejudices? How does the future look for net dating?Material/method: Qualitative method with eight interviews divided into two groups depending weather the person has tried net dating or not.Main results: The study shows that net dating is a phenomenon that will continue to grow and attract more users. The most significant result from the interviews are the different prejudices that are articulated.
Föräldrars attityder till övervikt hos barn
Background: Overweight in children has been an increasing problem in recent years and research show that early intervention is important. The parents? diet- and exercise habits are important to lay the foundation for a healthy lifestyle for their children. Aim: To investigate parents? attitudes towards overweight in children.
Individuell utvecklingsplan- Vad händer sen? : En studie i hur en lärare säger sig uppfatta den egna uppföljningen utav individuella utvecklingsplaner
This study describes and analyzes how one teacher perceives her monitoring of the students´individual plans of development as expressed in the Education Act chapter 10, 13§. Today there are nonational guidelines published in the monitoring area for these plans of development, although this is anobligation for all teachers in Sweden. Also, it presents some students´ opinion on this and how themonitoring affects their learning.The progressive perspective on learning with the content spirit of the concepts responsibility,participation and experience, as well as research in this field provides the background for the study.The most important features of the data were presented in relation to these three concepts and thecommon themes found between them.The study reveales that the monitoring of the individual plans of development can never be taken forgranted due to the absence of national guidelines on this matter. Either the intention of this absence isto hand over to a professional profession, such as teachers, to decide themselves how the work shouldbe designed, or they are not capable of doing this based on their education and the other conditionsgiven in their work. The conclusion is therefore that it is up to each school and each teacher to decideon how to work with this matter..