Advertisers of today are facing a great challenge in a landscape where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. The purpose of this paper is to investigate if micro-blogging could be considered an effective media choice in order to enhance the perception of brand associations and traditional communication effects. The subject is of interest as brands are putting increasingly more resources into this communication channel. However, at the current date the marketing effects of micro-blogging is unexplored in academic research.

AbstractTrängregementet in Skövde Sweden, had send a request to the university of Jönköping by one specific purpose, the reason was if someone would like to do a bachelor thesis to investigate the regiments? internal communication. The aims for this study is by a qualitative method investigate the regiment?s internal communication. Focus is on quality and to be able to access the core, semi-structured interviews with the management, information office, officers and soldiers were accomplished.

The purpose of our study was to establish whether the knowledge about vegetarian diet was enough among nurses in order to practise professional nursing. We made an empirical study based on a questionnaire. Twenty-one registered nurses answered the questionnaire that consisted of mostly open questions. The result showed that almost everyone experienced that they gave dietcounselling and many nurses mentioned that dietcounselling was important. The majority of the nurses thought that they had enough knowledge to be able in order to deliver a fundamental dietcounselling but nobody considered that they knew much about vegetarian diet..

This is a study on winter groups, ?siida?, of semi-domesticated mountain-migrating reindeers that move to lichen pastures in the lowland boreal forests during winter. The aim of the study was to determine reindeer habitat use in their winter ranges in a managed forest landscape. The reindeers use of three different types of forests was determined, 1) 100-130 year old, 2) 20-40 year old forest and 3) clear-cut areas. All sites were dominated by Scots pine, Pinus sylvestris, and had the same types of ground vegetation.

Title: Every second week. A study on how co-parented children do family. The aim of the study is to explore children?s day-to-day experiences of co-parenting. It focuses on how the children actively participate in the process of shaping family life and their own childhoods in the context of family change.

I mitt examensarbete har jag valt att försöka undersöka i vilken utsträckning det i en hemmastudio är möjligt att återskapa ett sound från en professionell inspelningsstudio. Denna fråga är intressant för mig då jag fastnade för hur en produktion lät i ljudbilden. Dels instrumentuppsättningen och deras rytmisering men främst soundet på helheten i mixen. Det kändes luftigt, stort och brett i lyssningsspektrat trots att det inte var så mycket instrument. Jag har alltid velat utveckla min förmåga att skapa och producera musik men har inte tillgång till så mycket kvalitativ utrustning.

To explore how children use dialect, and whether the dialectal language develops during growth might be of interest from a speech language pathologist?s point of view as the dialect could influence the child?s speech. Previous research is often based on older material and/or examines the speech of adults.  In the present study, everyday language in groups of south- eastern Swedish speaking children was investigated. The aim of the present study was to examine to what extent typically developed children of the ages of  5, 8 and 11 years use dialectal language. A further purpose was to discover which dialectal characteristics that were present in the different age groups, and how they differed.

AbstractThe purpose and vision for the municipality of Torsby are to connect with a younger population in the municipality by the year of 2012.This study is a qualitative survey of the target group ?the young ones? within the municipality of Torsby, which is the population between 17?35 years old.Because of the size and the different intrests between the individuals in this group it has been divided into three smaller groups.? High school students, 17-19 years old.? Returning seasonal workers, 20-26 years old.? People who has moved to Torsby and are now living in the municipality, 27-35 years old.The results of the study show that all the respondents believes that with the right communication channels a positive and strong communication between the municipality and the target groups can be reached. The message and the significance of the message are as important as the communication channels and all the target groups together would like to see a wider range of leisure pursuits that will suit the respective target group.The analysis and the results also show that the communication with the target groups should come about in different ways to be successful, both when it comes to fundemental reasons and choices of communication channels.The two youngest target groups has an adjacent and a similar need of well-founded and entertaining communication and information to rach a long-term result.The older group needs communication that will give them opportunity to reflect and concider the message, which means that the municipality of Torsby needs to adjust both the message and the communication channel for a quicker respons. This target group is also in need of further studies so the municipality of Torsby succesfully can plan a more detailed communication, this because the target group is a less homogeneous group than the two other target groups..

AbstractTitle: Internal communication at IKEA ? A functional analysis of IKEA Uppsalas internalcommunication (Intern kommunikation på IKEA ? En funktionsanalys av IKEA Uppsalas interna kommunikation)Author: Fredrik JohanssonAim: The purpose of this study is to analyze the internal communication at IKEA Uppsala.Are the channels of communication working efficiently? How is the information received by the employees? Finally I will make a few suggestions on how the internal communication can be improved.Method/Material: The method used in this study is quantitative. The internal communication at IKEA Uppsala is analyzed based on the results of a questionnaire. 75 employees at three different divisions were given questions on how they appreciate the communication channels at IKEA in Uppsala. 50 answers were received.Main results: The results clearly show that even though the internal communication at IKEA seems to work well in general, a few of the channel needs to be improved.

Historically transformers with system earth equipment have been modeled as open circuits in zero sequence. This approximation has been satisfying, but lately it has been discovered that equipment on one side of the transformer have responded to faults that occurred at the other side. Most of these problems took place when the majority of the system on the secondary side of the transformer contained cables. These findings have led to questioning whether or not the former model of the transformer in zero sequence is correct. This report investigates if it is necessary to represent the transformer in zero sequence in another way than it is usually done today.

The value of an organization?s availability and transparency towards the public whenever and wherever it is necessary has increased. Internet and the social networks have become essential to most of the citizens of Sweden but for organizations social networking still is an area that is relatively unexplored. As the Internet and social media progresses it becomes a greater part of people?s lives, which leads to more demands but also a great amount of possibilities for the organizations that participate in this technical revolution.The purpose of this quantitative study is to examine if and how the people receiving the information published on the Växjö and Alvesta police department?s Facebook-page are considering Facebook as a channel of communication.

The purpose of this thesis is to examine Skogsstyrelsens event Skogens Dag as an information channel by looking at information use and information behaviour during the communication process of the event. This is done by examining the aims of Skogsstyrelsens information distribution during the event in relation to its outcomes. The evaluation is focused on long term effects on the target group and it is restricted to Skogens Dag in Borås 2005. The question this thesis intends to answer is: How does the event Skogens Dag function as a tool for information distribution? The theoretical background gives an account of the communication process as well as the relevant aspects of marketing, social marketing, campaigns and public relations, as these are communication attempts that can use an event as a medium.

Aim: The main purpose of this thesis was to investigate how the employees experience theinternal communication and to examine the channels they communitace trough betweenthe departments at Blå Stället in Sweden. This task was given by the unit chiefs at thecompany who?ve seen a need to investigate and improve their internal communication.The goal is therefore also to produce concrete and well-founded proposals on how theinternal communication can bee improved at Blå Stället. Relevant Theoretical frame ofreference was internal communication, information, communication channels, formaland informal communication. To collect data from employees I made six interviews,one from every department and two informers.

The purpose of this study was set against the background that social media today are used as an platform for companies to communicate with their customers, as well as communicate their brand. Therefore it was interesting to examine this phenomenenon through a critical point of view and try to put light on the different forms of power that is produced on this arena.The overall aim of this study was to examine how PR-consultants talk about social media as a communication channel. The empirical data consisted of five interviews with PR-consultants on five different PR-agencies. The theoretical framework was based on a social constructional perspective and Foucault?s theory of power.

We are surrounded by sounds. There is always something that makes a sound: a breeze through the leaves, traffic on a distance or your own blood rushing through your veins. Human will always be surrounded by sounds which makes it an important part of our lives. Therefore the sound should have a big influence on how we perceive our surroundings and interpret our world. This essay inquires into what sounds can mean to an open space and urban spaces.