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1509 Uppsatser om Online visual merchandsing - Sida 43 av 101
Design och konstruktion av kaross till ögonstyrt arkadspel
Tobii Technology AB is a global leading company in eye tracking. The technology is a part of acomputer screen called an eye tracker. It enables computers to follow eye movement whichfurther make it possible to control the computer by only using your eyes.The mission was to develop an arcade game for eye controlled games that Tobii can use in theirmarketing or as a tool when doing researches about the interest in the technology amongst gamecompanies. The product realization involved designing an innovative, functional and futuristiccase which gathered the existing hardware and software to build the final prototype. In order toattract users it was important to focus on the visual expressions.Initially, the project started off with an information retrieval which contained interviews, fieldstudies, tests and literature studies.
Narrativ i visuell media
Denna undersökning omfattar kamerans inverkan på narrativet i visuella medium.
Syftet är att få en insikt i hur kunskap om kameratekniker och ?vinklar
påverkar hur åskådaren uppfattar vad regissören vill förmedla, och undvika att
fokus sätts på element i filmscener som riskerar att förvirra åskådaren. För
att undersöka detta problemområde har litteratur om filmhistoria och
kamerateknik använts för att sammanfatta kunskap om hur kameran skall användas,
för att förmedla relevant information och bygga upp den effekt som regissören
strävar efter. Informationen utifrån detta har därefter tjänat som utgångspunkt
för att skapa en kort animerad film med rymdtema där kameran eftersträvar att
leverera en konkret visuell upplevelse där vinklar används för att understryka
vad varje scen vill förmedla.
Kvinnor och män i reklam : En kvantitativ innehållsanalys om kvinnor och mäns framställning i modemagasin ur ett genusperspektiv
This study is about gender stereotypes that occur in the magazines of ELLE and KING's advertisements in 2014. The purpose of this inquisition is by using a gender perspective to examine the interpretation of women and men, compare how they relate to the traditional gender stereotypes. To answer our purpose of this study, a selection of 400 advertisements were analyzed based on it's content and visual expression. Through a content analysis, we could measure the frequency of 18 variables and put them in relation to each other to grasp the differences that exist between the genders. The results are presented in bar charts based on the variables that proved most interesting outcome between the genders.
Utvärdering av cachningsalgoritm för dynamiskt genererade webbsidor
Webbservrar på Internet använder idag dynamiska webbsidor genererade med hjälp av databassystem för sina användare. Detta har lett till en stor belastning på webbservrar och en metod för att minska belastningen är att använda cachning. Detta arbete implementerar och utför tester på en specifik cachningsalgoritm kallad Online View Selection i ett webbspelsscenario. Ett potentiellt problem identifieras hos algoritmen som kan leda till att inaktuell information levereras till klienten och algoritmen modifieras för att hantera problemet. Testresultaten visar att både den modifierade algoritmen och originalet ger likvärdig prestanda.
Webbutiker ? Hur hanteras frånvaron av det fysiska rummet för kommunikation?
Online shopping is growing and its turnover increases each year. Internet hastherefore become an important retail location for companies. Web shops lack thephysical room for marketing as well as face-to-face interaction between customer andsalesperson. Therefore there is a need to develop marketing and customercommunication methods for this way of shopping. In physical shops the customer hasthe ability to try on the garments and be pampered by the staff.
Öppenhet och rymd i det tidiga 2000-talets villaarkitektur
The aim of this Master´s thesis in Art History and Visual Studies is to examine the existence and theexpressions of openness and interior space in the contemporary Swedish architecture of singlefamilyhouses. Research has focused on open-plan housing with open connections between kitchenand living areas, large windows, walls of glass, high ceiling heights and entresol or loft levels, usingtwo case studies and analyses of seven reference objects. Interpretation is based onphenomenological theoretical perspectives.Houses that are more or less transparent permit views from both the inside and the outside. Adiscussion of this potential dilemma is supported by sociological perspectives on identity, life-style,self-presentation, privacy and publicity..
Revolutionen är en man : Genus, nationalitet och nyhetsvärdering i de svenska mediernas rapportering om den arabiska våren
In this study we examine four Swedish newspapers? visual coverage of the Tunisian and Egyptian uprisings in 2010 and 2011 ? commonly known as the ?Arab Spring Revolution?, the ?Jasmine revolution? and in Sweden also the ?Women?s revolution? ? focusing on three main perspectives: news values and framing, postcolonialism, and gender.By means of a comprehensive content analysis and an in-depth semiotic analysis, the purpose of this study is to investigate how Swedish written media frames the revolution and its initiators and partakers through news photographs, headlines, lead paragraphs and photograph bylines, and to determine whether or not it reproduces earlier trends of media coverage and framing of non-Westerners and non-Western societies.The purpose of the extensive content analysis is to attain data for empirical research of the visual portrayal of the uprisings? first twelve weeks in Sweden?s four largest newspapers Dagens Nyheter, Svenska Dagbladet, Aftonbladet and Expressen. The analysis reveals that episodic framing is regularly used in all four newspapers, and that media demonizes Tunisians and Egyptians by constructing them as a brutal, uncivilized and threatening group which almost exclusively consists of men, and whose members are neither quoted nor named. It also shows that women are symbolically annihilated by media and that the very few women who do occur are gender stereotyped in accordance with established media conventions and postcolonial tradition, with the interesting exception of women being quoted to a larger extent than men. The analysis furthermore confirms the low occurrence of female journalists in Swedish foreign reporting, as well as demonstrates that the gender of the journalists does not influence what types of stories are written or how they are framed.The variable frequencies obtained from the content analysis provide indicators which are subsequently explored in the semiotic analysis of four news photographs.
Yttre gestaltning för upplevelse inifrån
The report aims to show how outdoor environments have been
shaped with the purpose of experiencing them from the
inside of buildings, through an overview perspective. Two
Danish gardens are used as examples. One is the Baroque
garden in the garden of Frederiksborg castle in Hillerød.
The Baroque garden is thus a part of a larger garden. The
second garden is the Charlotte Garden, a relatively newly
constructed garden within a housing complex in Østerbro in
Copenhagen. Both gardens are analyzed on the basis of
visual expression and structure.
In the report, it is also discussed how the contemporary
society have evoked the different ways of shaping the
gardens.
What can change the nature of a grade? : A study of computer games and how they affect English grades.
The purpose of this study is to establish whether or not there is a connection between a highincidence of computer gaming and English proficiency in Swedish 9th-graders. The study also takescomputer game genres into account, attempting to see if there is a link between frequent playing ofcertain genres and high English grades.According to this study, there is a clear correlation between the gaming habits of Swedish 9thgradersand the grades they receive in English, with a higher frequency of gaming corresponding toa higher grade. The study also suggests that the Strategy, MMO (Massively Multiplayer Online) andCRPG (Computer Role-Playing Game) genres have a higher representation amongst students withgood grades in English..
Ljud i landskapsarkitektur : från buller till kvalitet
Landscape architects has many ways of transforming our cities and landscapes. Traditionally, most attention has been put to visual qualities. Pen and paper are well established as the way to present proposals and to analyse in the landscape architects profession and training.
But are we perhaps missing out on other ways of seeing the landscape?
The purpose of this paper is to present sound as a tool of transformation. Sound in public spaces has long been treated just as noise and therefore unwanted.
A study in web development : An onlinewatch store as a web application
This is a report on the development and implementation of the web shop ?Urballa Ur?, a web application developed by nine students at Linköping university. The report illustrates the methodology and process with intention to answer the question ?How can an online watch store be implemented to increase sales??. During the process the agile method scrum has been used as a working method.
Värdeskapande i nätverk
The purpose of this thesis is to examine value creation in networks. Based on a case study of Livebookings Network, an online booking service. This thesis has an explorative nature. As a theoretical framework we use theories on value and network dynamics. By combining these theories we develop an operationalized framework that we use to analyze our empirical findings.
Smarta telefoner -ett digitalt koppel? : En fallstudie om Information Overload i organisationer
In the digitized world many organizations experience a large flow of information. To sort and manage all the information can be difficult. Individuals may experience a phenomenon called ?Information Overload?, due to the fact that the information flow is too extensive. There are various reasons why individuals are affected by this phenomenon.
Synen på kunskap inom skönlitteraturstudiet i grundskolans läroplaner
Eftersom man aldrig kan förutspå vilka frågor och funderingar en bok kan väcka hos en elevgrupp ska man aldrig använda sig av en bok för högläsning som man själv tidigare inte har läst. Jag har i mitt utvecklingsarbete läst in mig på barnlitteratur, gjort en sammanställning av dessa verk och utvecklat en litteraturbank för de tidiga skolåren med hjälp av Microsoft Visual studio 2010. Efter att jag har läst ett skönlitterärt verk har jag utformat en rad diskussionsfrågor som man kan föra löpande med högläsningen och en konkret uppgift att arbeta vidare med efter att man har läst boken. Sedan har verken med dess diskussionsfrågor och konkreta uppgift kopplats till Läroplanen för grundskolan, förskoleklassen och fritidshemmet, Lgr 11. Slutligen har jag gjort dessa verk sökbara efter givna kriterier, så att man snabbt och enkelt ska kunna hitta en lämplig bok att arbeta med i klassrummet..
En conjoint analys av förpackningsattribut.
Abstract
Title: A conjoint analysis of packaging attributes. How can the attributes of a
product?s packaging best look like to attract the consumer?
Authors: Linda Granberg & Helena Niklasson
Supervisor: Jan Svanberg
Department: School of Management, Blekinge Institute of Technology
Course: Bachelor?s thesis in Business Administration, 15 credits
Purpose: The purpose is to find out how visual and technical attributes on
product packaging affects the consumers tendency to want to buy the product.
Method: Conjoint analysis and a quantitative survey.
Results: When developing a package for a food product we?ve reached the
conclusion that it is most important to have clear product information on it.
The consumer wants it to be simple and easy to use, the people under time
pressure seeks product with new technology which can save them time..