Värdeskapande i nätverk
The purpose of this thesis is to examine value creation in networks. Based on a case study of Livebookings Network, an online booking service. This thesis has an explorative nature. As a theoretical framework we use theories on value and network dynamics. By combining these theories we develop an operationalized framework that we use to analyze our empirical findings. The empirical study has a qualitative character and is based on 22 semi-structured interviews with members of the network. This study shows that value creation in networks is dependent on how the different nodes in the network are connected. The different actors within the network have different views on what constitute value. Incoherent views and strategies have shown to cause tensions, conflicts and unproductive ties in the network. Therefore it is crucial that the network actors change their mindsets in order to draw the full benefits of the network. Instead of focusing on merely their own goals, they must look at what is best for the network as a whole in order to maximize the created value.