The purpose of this thesis was to describe how service producing IT- companies handles their internal marketing. We wanted to understand how management deal with internal marketing activities and how different companies create a working environment to encourage employees to motivation and well-being. To be able to find out we did a case study on a service producing IT-company. Two personal interviews were done with two of the managers. Our empirical research showed that the company used internal marketing on a daily basis.

The web is a constantly growing medium that presumably plays an increasing role in public library reference services. In order to provide high quality reference service the librarians need to be able to master this medium. Therefore it is interesting to get an understanding of how librarians actually use the web. The aim of this Master s thesis is to investigate what web search tools are used by public librarians in reference service. Furthermore, the aim is to get an understanding of how the librarians think about those tools and what background factors influence their selection of tools.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The purpose of this study was to find out what are the information needs of the nurses and if the hospital library can satisfy these needs, and see how the hospital library reaches the nurses with their information provision. The main questions are: what kinds of service exist at the hospital library? What kinds of needs have the nurses concerning the hospital library? How are the needs satisfied by the hospital library? What marketing strategies are used by the hospital library to reach out to the nurses? Is it enough to achieve the goal? The method in this study was a case study with the emphasis on the qualitative interviews. The study was conducted at the hospital library at Södra Älvsborgs Sjukhus in Borås. The interviews concerned the nurses views on the hospital library, information needs and marketing.

Bakgrund: Prestationsmätning syftar till att implementera ett företags strategi. För att lyckas med det krävs tillgång till relevant information för att ta rätt beslut. Nya alternativa organisationsformer som shared service centres har lett till en ökad efterfrågan på ny anpassad ekonomistyrning. En förfrågan om att utvärdera P2P-processens prestationsmätningssystem på IKEA AB, Finance Services ledde till utvärderingsstudien.Syfte: Syftet med utvärderingsstudien är att utveckla en modell med dimensioner, för att analysera prestationsmätningssystem på shared service centres. Analysmodellen kommer appliceras på P2P-processen inom IKEA AB, Finance Services.

This study takes its starting point in ongoing changes and differences in the global power dynamics. The liberal rules-based world order that has been acknowledged for governing the world with the US as the hegemon of power has been strongly challenged during the last decades. Russia?s invasion of Ukraine can be seen as an example of ongoing changes in the world order, with Russia as a challenger to the US as the hegemon of power. The changes and instability that this has led to for Sweden's national security situation can be seen as a concrete example of how ongoing changes in the world order affect Sweden?s foreign policy.

The customer behavior is constantly changing along with the developement of new technical improvements. Together with knowledge and higher demands the physical store has received a viral competitor. Purpose: The purpose of this study is to examine the phenomenon e-commerce and how it has developed in recent years. The study will focus on identifying different success factors relevant for this field of interest. Furthermore the purpose is to analyze how relationships, service and value in the e-commerce sector and how they are connected to each other.

The ski resort is a business unlike any other. While providing the customer with a service, it produces the service in a manner that in many respects resemble the traditional producing company. Therefore, since the challenges facing the ski resort are a mixture of what can be found in these different environments, this study aims to investigate the applicability of Lean principles in this context. With a qualitative approach based on direct observation, combined with survey data from 2819 respondents, we evaluate the expected effects on customer value of ten commonly defined Lean principles. The study finds that although Lean theory can help disseminate customers throughout the resort and provide greater transparency, the nature of the operations calls for caution.

Syftet med den här studien är att, genom att kontrollera sambandet mellan ungdomars Internetanvändning och deras åsikter kring hur ungdomar bör uttrycka sig på Internet, undersöka vilken typ av Internetanvändare som är mer eller mindre sannolik att acceptera, utföra eller utsättas för aggressiva/provocerande beteenden på Internet.Studien utfördes genom en kvantitativ enkätundersökning där 139 gymnasieelever från en medelstor stad i Hallands län fick svara på frågor om deras Internetvanor och deras åsikter kring beteenden på Internet. Därefter utfördes olika statistiska test i SPSS för att undersöka sambandet mellan deltagarnas Internetanvändning och deras åsikter om beteenden på Internet.Studien kom fram till att det finns ett samband mellan ungdomars aggressiva/provocerande beteenden på Internet och hur ungdomar använder Internet. Studien visar även ett samband mellan ungdomars utsatthet for aggressiva/provocerande beteenden och hur de använder Internet. Dessutom visar studien att ungdomar uppfattar sig själva generellt som bättre uppträdande än andra ungdomar, men anser varken att andra ungdomar uttrycker sig aggressivt/provocerande eller särskilt välbemötande..

Banking systems in India is quite popular and it needs some more changes to reach all the customers. Lack of the service is main problem in Indian baking system. If the common person wants to open the account, it take?s little bit high cost and banks are not near the people location. Due to the Lack of service, people do not want to be a customer of the bank.

The aim of this thesis is to examine the possibilities and challenges facing an archive, Svenskt barnbildarkiv (SBBA), if to publish its material online. Our context for this study is image indexing. Our main questions are: How can SBBA index their pictures for a possible publication on the Internet? Are there any pros or cons in the determination of topics in children?s images, and in that case, which? What search paths are important when indexing children?s pictures, and why are they important? To answer these questions, the thesis is built on a wide study of interdisciplinary literature. But also on SBBA: s own handbook for image ?registration?, and on interviews with the persons working at the archive SBBA, in Eskilstuna.

In today's society it is becoming more and more important with direct marketing. Some of the direct marketing is done through e-mail, in which companies see an easy way to advertise himself. I did this thesis work at WebDoc Systems. They have a product that creates web documents directly in your browser, also called CMS. The CMS has a module for sending mass e-mail, but this module does not function properly and WebDoc Systems customers are dissatisfied with that part of the product.

Bakgrund Personer med en psykisk funktionsneds?ttning och som bor p? boende med s?rskild service har l?gre energi, motivation och sj?lvf?rtroende ?n personer utan en psykisk funktionsneds?ttning. De har en l?gre delaktighet i sociala, fysiska och meningsfulla aktiviteter ?n ?vrig befolkning. St?dassistenter st?ttar personer med en psykisk funktionsneds?ttning i vardagliga aktiviteter som st?dning, handla mat, f?lja med p? l?karbes?k eller n?gon fritidsaktivitet.

Internal marketing is according to the theories especially important in the service industry. The purpose of this thesis was to study how service companies work with internal marketing and especially motivation. Our case study, based on interviews conducted on Malmia hotel in Skellefteå, showed that internal marketing plays a vital part in the companie´s success, and that internal marketing is an ongoing process at Malmia hotel. Our study also showed that Malmia hotel works with internal marketing according to the recommendations of the theories..