Through earlier research it has been established that more and more readers are turning to social media in their search for everyday news. In this report we zoom in on news concerning football and try to find out how readers reason in picking their sources, whether it is social, online or traditional media. By interviewing a group of six, all interested in football and active within social media, we have seen that allthough social media is becoming a major influence in news reporting, it does not seem to be competing with traditional online media. Instead the two are offering the readers very different things all together, and theese differences are what we try to show in this report. Our hope is that the research in sport journalism can be translated in to all kinds of areas and be an indication on how journalism and our society is evolving online..

A research on how impulse buying can be stimulated in physical retail stores and see to what extent these stimuli also apply in an online setting. Furthermore, the effects of demographic characteristics on impulse buying behaviour online are taken in consideration..

Syftet med denna kvantitativa fallstudie var att se hur mobbning kan få utlopp både i hemmet och i skolan, både via den traditionella mobbningen och via den mobbning som sker via till exempel sociala medier, så kallad nätmobbning. För att komma fram till ett resultat har vi delat ut enkäter i två årskurs sexor. Dessa svar analyserades sedan via induktiv metod. Resultaten visade att i de klasser vi undersökt var det fortfarande den traditionella mobbningen som dominerade, även om många också stött på nätmobbning. Vi har även sett att de redan vid ung ålder stött på både mobbning och kränkningar både i det verkliga livet och online. .

The online gambling market has during recent years experienced high growthmostly due to the popularity of online poker. Today other games such as casinoare growing in popularity and more customers are turning to the onlinegambling market instead of the regular gambling market. As with all growthmarkets more and more companies establishes on the online gambling marketeven though high external risk factors such as regulations and nationalbans. Companies such as Betsson connected to the online gambling marketsuch are experiencing high growth which has made them interesting objectsfor investing.This bachelor thesis intends to study competitive advantages, investigate possibilitiesto keep and increase market share, and use this information combinedwith a financial analysis. The purpose of the thesis is to describe andanalyze the future of Betsson AB from the perspective of an investor.

Microsoft Word - Ungdomssexualitet on- och offline.docxInternet a?r en relativt ny arena fo?r ungdomar och kunskap saknas fortfarande om hur ungdomars beteende i denna nya miljo? ha?nger samman med vad de go?r i traditionella miljo?er. Syftet med fo?religgande studie a?r att underso?ka ungdomars sexuella aktiviteter online respektive offline. Materialet som analyserats kommer fra?n de tva? fo?rsta insamlingstillfa?llena i en trea?rig pa?ga?ende longitudinell underso?kning i Va?stra Go?taland.

The aim of this study is to understand the situation on the Swedish Market for Drugstores and a creation of a new approach to marketing research, based on the thesis? methodological proceeding. With the help of different methodological approaches and different theories the study's purpose will be solved in an uncommon, untraditional way..

The upper secondary school 2011 (Gy 2011) was a reform which created large changes in the Swedish educational system. One of the major changes was the requirement of certification for sport schools. Schools in Sweden have historically used sports in their marketing, this opportunity was impaired by the reform. This thesis aims to investigate how brands are applied on webpages of sport schools that are certified in football and/or cross-country skiing. Content analysis was used as method of data collection.

Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company?s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the chosen target group and is designed in accordance with the company?s vision and is shown where the target group sees it.Purpose: The aim of this bachelor thesis is to study how small businesses use marketing and to recommend appropriate marketing measures given their size, limited budget and secluded location.Method: This study has been made in accordance with a qualitative method with an analytical abduction approach using a case study where the case is Vita Renen. To achieve the aim of this study the authors combined secondary and primary data such as previous conducted research with interviews with the owners and staff of Vita Renen.Result and Conclusion: The result demonstrates that untraditional marketing would be the best option for Vita Renen because they are a company with limited marketing budget and this type of advertising is based on creative thinking and design on pre-existing resources.

Futurum.kom is a collaborative marketing project with the aim of strengthening the internal organization of Länsbibliotek Sydost, Regionbibliotek Kalmar and the 25 public libraries within the southeast region. The project intends to externally build the brands of the public libraries in Blekinge, Kalmar and Kronobergs län. This thesis is a study and evaluation of the implementation and results of Futurum.kom?s first campaign "Låna dig rik" at a public library. The analysis is based on the following issues:? What goals does the library have with the "Låna dig rik"-campaign.? What is the feedback from the staff's experience of the users in terms of needs and demands?? In which way does the library choose to implement the marketing campaign and what role do the users have in this process?? What is the internal performance of the library's marketing campaign, what was the experience of the staff of the campaign?? What is the external result of the library's marketing campaign?The method is based on a case study of a single library, with a series of interviews and document analysis of written and electronic documents.

The object of this paper is to examine the marketing of PUNKTmedis, a youth library. In order to do so we have looked at two different perspectives; how the library has marketed itself towards its target group, and how young people perceive what PUNKTmedis has to offer. The thesis? foundation is a case study. Since the question at hand concerns the library?s intentions with and execution of its marketing efforts, as well as the target group?s opinion of them, the empirical data is based partially on an interview with the head of marketing at PUNKTmedis, and partially on a target group questionnaire.

The purpose of this thesis was to illustrate the use of internal marketing in the hotel industry. It was decided to conduct a case study on two hotels in the same region, Quality Hotell Statt and Pite Havsbad. The case study is based on personal interviews with the managers of each hotel, who have the ultimate responsibility of the internal marketing work. The research questions were based on why the hotel industry work with internal marketing and how the hotel industry work with internal marketing. The study showed that the hotel industry work with internal marketing on daily basis to get low employee turnover rates, increased employee job satisfaction and high quality services.

The advancements of Internet have contributed to the expansion of social networks and new communities online where people are given an opportunity to get help and support. An important reason why people join these groups and organizations is to share their experiences, meet people in a similar situation and get support. Social media is nowadays an important part of our society. In this study, we will focus on investigating the interaction in closed communities online and blogs. The study aims to investigate whether social media and social networks online can be a support for young adults with cancer in the same way as physical meeting places.

With this research we aimed to seek how youth workers express their experience of counselling on the internet compared to traditional counselling face to face with a theoretical ground in semiotics and symbolic interactionism. Our questions were 1) How do youth workers describe their experiences from anonymous, faceless online counselling? 2) How do youth workers experience the differences between online counselling and the traditional face-to-face counselling? 3) Which possibilities and difficulties do they see in online communication with adolescents? We used semi-structed interviews with seven youth workers. Six of those are active in non-profit organisations, and one in social services. The results from our interviews showed that the interviewees saw that misunderstandings were more frequent on the internet, but that online counselling with adolescents still was easier than in the face-to-face meetings.

This study aims to describe how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in relation to the theoretical frame of reference in this study. The results show that the company does not use conventional marketing, but relies rather on marketing based word-of-mouth generated by its customer base due to its unique store concepts. Previous research has shown that this type of marketing strategy is effective and beneficial to the brand equity, a conclusion that is demonstrated to also apply to the survey object of this study. Furthermore, it is also shown that this is largely due to the distinct and coordinated image that the company maintains through strict standardization..

Today, literature is published in a wide variety of formats, it can be published digitally or in the more traditional paper format or as an audiobook. This thesis aims to take a closer look at fan fiction readers? reading habits and motivations for reading, as group accustomed to using different kinds of formats for their reading. It does so by analyzing fifteen responses to an online survey using only open-ended questions. The survey was posted online on fan fiction sites and could be answered anonymously.