The aim of this Master's thesis is to study the public library identity from a brand perspective, how the public library brand identitity is communicated through blogs and what is communicated in them.The authors analyse the public library identity through selected concepts and a model within Aaker´s and Kapferer´s branding theories. These theories have been applied on literature and blogs as a method. The authors have examined literature about the public library identity in different works within Library and Information Science and political documents that applied to public libraries. An empirical study has been carried out on blogs published by public libraries in Sweden.The result of this study has lead to the identification of different core and extended identities for the public library brand. The core identities have been identified as democracy, adult education (the swedish word ?folkbildning? has no correct translation in english, adult education is the recommended related term) and lifelong learning.

Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested through correlation analysis and regression analysis. Theoretical perspective: Perceived quality of private labels and of retailers are the main theoretical concepts for this thesis. Additionally, we introduce the concept of loyalty to show the benefits of a positive consumer image.

Denna studie fokuserar på att se till hur företagen resonerar i samband med val av produkter och brand extensions specifikt och hur konsumenterna ser på företagets agerande i det här sammanhanget, med avseende på produkterna. Vi utgår här ifrån problemformuleringen; hur väl överensstämmer företagets avsikt med en brand extension med kundernas syn på denna? Studien bygger på insamling av kvalitativa data genom intervjuer med företags beslutsfattare samt med fokusgrupper av konsumenter. Vi tillämpar här ett hermeneutiskt perspektiv och har inslag av både induktion och deduktion i vår ansats. Den teoretiska referensramen utgörs av teorier inom dels aspekter såsom vad ett varumärke och en vision innebär men framför allt vilka fördelar och nackdelar respektive möjligheter och begränsningar som kan påverka varför företaget vill göra en brand extension.

»Does it have to be so green?« is a visual communication project focused on packaging design. I attempted to challenge the clichés of graphic design for organic products and designed a packaging concept for a fictional food brand. The project had a special objec¬tive which was to explore ways to use the package as carrier for in¬formation about the enviromental impact of the packaging itself.The process included research about packaging design and its ef¬fect on the consumer, an investigation of the Swedish market for organic foods, creating and defining a brand, and designing a cohe¬rent packaging concept for a product line which communicates the brand?s values and appeals to the intended target group.The project resulted in prototypes for a muesli package, tea car¬ton and honey jar, as well as a manual that explains the application of the graphic program..

Denna studies huvudsakliga syfte har varit att undersöka och kartlägga hur unga vuxna frånkristna minoritetsförsamlingar i Västerbotten och Norrbotten upplever religiösa kränkningarpå sociala medier. Som bakgrund till denna studie ligger forskning kring sociala medier ochinternets nya status, web 2.0. Metoden för studien har varit kvalitativa forskningsintervjuer,en enskild intervju och två fokusgruppsintervjuer. Till hjälp under intervjuerna har memesanvänds som material. Resultatet av intervjuerna har framställts med ett fenomenologisktteoriperspektiv och visar på att dessa unga kristna upplever religiösa kränkningar online, mensällan gör något åt det.

The theory of ?security communities? is generally understood as ?dependable expectations of peaceful change? between groups and whether or not the African Union can be said to meet that criteria has been contested in the research community. One of the central disagreements lie in the nature of the region?s conflicts, of which a majority are intrastate but with tendencies of transnational involvement. This paper seeks to understand how extensive this involvement is and how it affects the possibility of classifying the African Union as a security community.

Sustainable development has become more and more important over the past years. The term Corporate Social Responsibility (CSR) is closely connected to sustainable development and focuses on organizations responsibility towards the society and the environment in which it exists. Companies within the mining industry were among the first to initiate CSR-work due to the fact that they have a great impact at the local community, both socially and environmentally. Today they are still in the forefront of the development of CSR-questions in general, and community involvement and development in particular. Earlier studies made on this area have focused on the strategic level of community involvement and development.

Syftet med uppsatsen är att jämföra, undersöka, identifiera och urskilja de eventuella korrelationsmönster som uppkommer när brand value för ett antal globala företag står som beroende variabel i förhållande till en uppsättning utvalda nyckeltal. Arbetet kommer att utgå från en kvantitativ metod med en deduktiv ansats. Genom multipla och enkla linjära regressionsanalyser kommer korrelationen för de undersökta företagens X-variabler EBIDTA, EBIT, marknadsföringskostnad, nettoresultat, aktievärde och EPS att mätas gentemot den valda Y-variabeln brand value.Resultatet visar på att de variabler som överlag haft högst korrelation gentemot brand value är de som på olika sätt visar på företagens intjäningskapacitet. Verksamheter inom data- och internetbranschen har haft högst korrelationsvärden i studien. Främst visade dock regressionsanalyserna skillnader på individuell nivå.

Communication can be heard in many different ways and it is important for all businesses, especially in B2B. The construction and maintenance of a brand plays just like the communication a very important part. These parts also have a lot to common and affect each other in a large extent. One problem that may occur in many companies is the failure to grow and gain a larger share of the market even if they in various ways are trying. Expander is one of those companies and in this research report we studied communication and brand building, focusing on brand management, relationships and integrated marketing. Here we drew the conclusion that all these areas are important for a company, especially in the Business-to-Business marketing in different ways.

AbstractTitle: Strategic Communication within franchising, a case study of GallerixNumber of pages: 60 (65 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala University, SwedenPurpose/Aim: To find out, by doing a case study, how communication between the two parties in a franchising relationship works, and how communication can strengthen the concept and brand. By analysing the communication, identify strengths and weaknesses and make suggestions for improvement.Material/Method: Qualitative method by using interviewsMain results: The understanding of the concept and the relationship between franchiser and franchisees are vital for the success of the franchising chain. The main internal communication channel today is the Intranet, and more personal contacts and meetings are requested. The yearly meetings are appreciated by the franchisees, but the content of the meetings are of varied quality. The chains value words, which are important for how the brand is perceived by the customer, are slightly different from how the franchiser and the franchisees sees them.

This paper discusses the issue of trade dress imitation in the grocery sector. Our study has its starting point in the conflict that may arise between a brand owner and an imitator following an imitator?s marketing actions. In this study we look at the Market Court?s precedents in which this question has been addressed.

In 2005 we made a research in a Swedish community board about their view on the political and ideological intentions of ?a school for all?. The results from that study were the background to this research.The aim with this research was to find out how principles in the same community were thinking about ? a school for all? and if they were leading a development towards ?a school for all?. In that context they were given the opportunity to explain their definition and reasoning about ?inclusion? and ?integration?.

Earlier studies and research on the subject of perception and social media during the working process resulted in a change of the problem. At first the focus of the study was to examine how social media affects the perception of a brand although later on the problem had to be developed to instead examine if social media reflects the perception of a brand. The purpose of this study is to figure out if social media reflects consumer?s perception of a brand. This will contribute to company?s knowledge on how important social media is in their branding and will give pointers on how many resources that is necessary to spend on branding in social media.

    The purpose of this essay is to examine trust, or lack of trust, in the social services. Previous research considering this topic is limited, which, in our point of view, implies the need of further studies. A quantative method was used, consisting of an online questionnaire containing statements about the social services. The statements were designed using a five level Likert-scale which required the respondent to rate their level of agreement. The questionnaire was published on five webcommunities directed to parents.

This study examines the closure of public libraries, and the nonprofit organizations takeover of them as a phenomenon. The aim is to understand why the nonprofit takeover is common and what the takeover symbolizes and if the discourse in media invokes the views on libraries and the profession.Interviews were made with librarians, politicians and representatives of a nonprofit organization to study different sides of the phenomenon. Other empirical data were found in local and national newspapers and media-channels. I discovered that public libraries are highly valued by both politicians and the community. The study also showed that a library in a community makes people feel valued.