As revenues from newspaper advertising plummet and their readers loyalty erode, the need to understand newspapers' changing environment and the actors involved in this change is growing in importance. Evidence is the entire industry is entering into a restructuring phase and that this restructuring is driven by the rapid consumer adaption of internet media.In this thesis I elaborate on "how the Internet is affecting the conditions for value creation in printed newspapers" and "how the Internet is affecting the conditions for other actors involved in the printed newspaper's value creation". These two questions land us in the bigger question of "Does the Internet act as a compliment or a substitute to the printed newspaper ".To answer these questions the printed newspaper is represented as the actor in the middle of content producers, advertisers and consumers. It is in its role as a means of distribution and as a co-ordinating force that we study the value creation of the printed newspaper. The empirical base of this thesis is a qualitative participant observation where the author during a period of time interacted and collected data from the open discussion in blogs by several of the industry's top influentials combined with material from seminars and reports on the current state of media.

Is social media becoming a new form of interview? This is a quantitative study about the use of quotations from social media in Swedish newspapers. We chose the online editions of two of Sweden?s biggest newspapers for this, namely aftonbladet.se and dn.se.Although we noticed a big difference between the more serious dn.se and the more scandal-oriented aftonbladet.se both newspaper still frequently used quotations from social media.The thing that we found most troublesome about this phenomenon was the fact that we found that journalists very rarely contacted the person whose quotations they used. That meant that the interviewee had a very slim chance of correcting any misunderstandings.It also opened up the opportunity for certain people to use the media to spread their own agendas without getting questioned.We used the social institutionalizing theory and the social responsibility theory to verify our findings.

The purpose of this Master?s thesis is to examine the function of public libraries on the social web, focusing on reading promotion and reading stimulation. For an understanding of the larger context regarding public libraries on the social web, we conducted online interviews via email with people in the Swedish library profession, together with a content analysis of various texts on the subject found in library journals and on the Internet. Furthermore to identify the public library's practice on reading promotion and reading stimulation on the social web, we did interviews with librarians at a public library on their use of a blog for this purpose, together with a questionnaire handed out to the library's users on their use and conceptions of the blog.The conceptual framework of this study consists of four key aspects in the theoretical and empirical definition of Library 2.0 presented by Holmberg, Huvila and Widén-Wulff. The results showed that the public library can create a substantial value through its use of the social web, but it?s necessary to have a clear vision of the desired outcome.

Relationship Marketing - will banks be able to handle higher consumer mobility in the private market?The purpose of this paper is to gain an understanding of the factors that affect customer loyalty to the bank. Consumer mobility will probably increase as a result of political changes and pressures on the private banking market to become more competitive. This study was carried out using semi-structured interviews and were transcribed and analyzed with the help of models and theories centered on relationship marketing. The theories describe loyalty, the customer lifecycle and relationships between customers and organizations.

The e-commerce in Sweden has increased each year for the past several years, but still just over half of all the consumers feels worry about payment security. This could be the reason why over half of the consumers just shopped about one time on the Internet during the whole year of 2009. Another reason could be that the many consumers have a lack of trust to the different payment methods that are available during payment on the Internet, because they might don't possess enough knowledge regarding the payment methods and their security. If the consumers were to gain more knowledge about the payment methods and their security, it may lead to that the they would feel more comfortable when shopping online, and do it more frequently. It is this that will be investigated in this paper.The purpose of the paper  is to research if consumers believed knowledge concerning the different payment methods available on the web and their security influence the consumers trust in the payment methods.

Sex är ett alltmer vanligt förekommande fenomen i marknadsföringsbudskap. Detta gäller inte enbart annonser där produkten har en sexuell koppling utan även i många fall även där sex inte har någon egentlig koppling till produkten som marknadsförs. Anledningen är att sexualiserad reklam antas väcka uppmärksamhet hos konsumenterna och får annonsen att stå ut ur det ständigt ökande mediebruset. Men den ökade förekomsten av sexualiserad reklam har dock blivit föremål för en växande debatt ? många människor motsätter sig användningen av sex i reklam.

Tourism is a growing industry that brings in a lot of money each year, range ofactivities increases and people travel more than ever before. More and more chooseto move from rural areas to larger towns, at the same time when people are travellingthey want to visit quieter places that can offer outdoor experiences in the nature. Thisis something that tourism businesses located in rural areas have a great advantage of.But when the range is large, it becomes important for firms to communicate with themarket, to make the tourists choose to visit them.The purpose of this study is to investigate which media channels and target groupsthat tourism businesses use and how they reflect on the importance of communicatewith the market. To find this out, interviews have been conducted with tree differententrepreneur, all located in Jämtland. The theory?s that has been used is strategiccommunication, public relations, market communication, media channels, socialmedia and target groups.The result shows that all companies think that thecommunication with the market is an important part in the work with the company.The communication gets the business a chance to be seen and it becomes more easilyto create relationships with the stakeholders.

This report is a market research for the company 4 Body and Mind, a start-upcompany that works with personal training online. They wanted to know if themarket for elderly care could be interesting for them to enter. This report is hence aresearch of the market for health and welfare technology in elderly care within thepublic sector in Sweden. A general fact is that the world's population is getting older.This combined with rapid growth of individuals in the age 65+ changes the demandson the elderly care in Sweden?s municipalities.

Most of the information online is difficult for people with cognitive disabilities to understand and assimilate. In this project I have had the expectation that this is possible to change. In cooperation with FUB, a Swedish organization working for people with cognitive disabilities, I have studied how to adapt content, pictures and writing to persons with the levels of mild to moderate cognitive disabilities. I have also taken the perspective ?design for all?, which means that you adapt a design for the weakest persons in the society to make it work for everyone.The purpose of my work is to study how to create a web text where content, writing and pictures are incorporated.To examine how to do this I have conducted qualitative interviews in which I have let the informants look at and read four different texts.

Denna rapport ämnar beskriva framtagningen av en applikation för Android riktad mot aktiva inom ridsporten. Under många tävlingar inom ridsporten har tävlande och åskådare svårt att snabbt få tillgång till resultaten på plats. Projektet ämnar öka tillgängligheten till resultat och startlistor, vilket resulterade i en prototypapplikation för Android.Rapporten beskriver hur det i början av projektet genomfördes en förstudie där projektgruppen tittade närmare på Equipe AB:s webbtjänster samt skapade en öppen marknadsundersökning som låg till grund för utvecklingen av applikationen. Rapporten tar även upp projektets utvecklingsprocess, Scrum. Efter färdigställande av en prototyp av applikationen genomfördes användartester för att utvärdera de olika delarna och samla data inför vidare utveckling.I rapporten beskrivs prototypen, där basfunktionerna är presentation av start och resultatlistor, onlinelistor, bevakning av en start och lista alla aktuella tävlingar med respektive tidschema.

The aim of this thesis is to examine how different kinds of information seekers are evaluating information quality in the information flow online. To address the problem stated, qualitative interviews were carried out with a librarian as a reference person and a group consisting of journalists and scientists. The result of the study implies that the reference person is well aware of the strategies employed by her in the search process. However, the respondents are not aware of the strategies they are actually using. An explanation is the respondents lack of education in information seeking.

This essay covers computer gaming as seen from a perspective of gender theory. The main purpose of the essay is to examine women?s relationship to computer games, and more specifically women?s attitudes to the games they play. The theoretical basis for this essay is sprung from a hermeneutic perspective. The empirical basis for analysis consists of two in depth interviews and game analysis of the two computer games Counter Strike and Final Fantasy XI.

Den nya undervisningsmetoden Flippat Klassrum är ett alternativ till den traditionella undervisningsmetod som för närvarande dominerar matematikundervisningen. I Flippat Klassrum ser eleverna på en förberedd föreläsning online redan innan de kommer till lektionen så att arbetet där går direkt på förståelse av det förelästa, sakdiskussioner och hjälp med problemlösning.Syftet med litteraturstudien är att undersöka huruvida den alternativa undervisningsmetoden Flippat Klassrum kan förbättra den svenska gymnasieskolans matematikundervisning. De två frågeställningar som lades till grund för studien är: 1. Vilka argument finns för och emot att använda undervisningsmetoden Flippat Klassrum i matematikundervisning? 2.

Marketing is a broad subject with many different areas. Part of the marketing that has been of great importance is the 4P:s also known as the marketing mix. Marketing mix is included in one of the traditional marketing approaches. In recent years there have been some changes and have begun looking at new ways of looking at marketing. One of the ways is entrepreneurial marketing to the effect that the company tries to use its resources optimally.

Små reklambyråer har, i skuggan av den ekonomiska krisen, fått konkurrens om sina kunder av större reklambyråer och tryckerier. En lösning kan vara att skapa relationer till företag utanför närområdet. Internetbaserade verktyg för distanskommunikation skulle i sådana fall kunna erbjuda ett bra komplement till det fysiska mötet.Distanskommunikation är effektivt eftersom det bland annat ger minskad tidsåtgång för möten och minskade resekostnader. Denna typ av kommunikation kan dock innebära större risk för missförstånd, och färre tillfällen att bygga en personlig relation till kunden. Användningen av internetbaserade verktyg för att kommunicera på distans förväntas dock bli allt vanligare i framtiden, i takt med att utbudet av kommunikationsverktyg ökar.Huvudmålet med denna studie har därför varit att undersöka förutsättningarna för distanskommunikation mellan reklambyrå och kund.