The study´s purpose is to identify how their communication affects their brand. The study will be made trough the perspective image, the values and associations which the target audience have about the County Council. The study has two question formulations: Which parts in the County Council's communication affect their brand? How does the residents in Värmland's image about County Council's look like? The study is based in Balmers 6C's of Corporate Marketing. There´s also some organizational communication added  to the study.The two methods has been used in the study, qantitative survey's and qualitative interviews.

During the past twenty years, the Swedish school systems have slowly changed to becomemore and more performance-driven. Private schools have been growing in general and, likeindependent schools and schools managed by municipalities, they profile themselves. Schoolsare becoming more performance and result-oriented, which has changed the roles of teachersin a dramatic way and is in general, still changing.By profiling students based on theirindividual performance, schools are able to help students identify themselves and their owngoals. The process of profiling is a slow one in which some teachers adapt more quickly thanothers, and one that is critical for other teachers to learn in order to keep up with the demandsof society.Schools, like ordinary businesses, are in constant competition with each other to keep up withthe newest and greatest models of teaching and to rank among the best in high achievements.Perhaps the downside of this modern school structure is that it is often difficult to have aschool where both school management and teachers see eye to eye. School management must heavily focus on the school?s results as a whole.

I denna uppsats undersöker och identifierar jag språkliga strategier i kampanjtexter från Försvarsmakten. Undersökningen syftar till att med hjälp av en sociosemiotisk analys kartlägga de modelläsare som konstrueras i Försvarsmaktens rekryteringskampanjer för grundläggande militär utbildning. Undersökningsmaterialet består av printannonser från tre kampanjer genomförda mellan år 2012 och 2013. Metoden för undersökningen är lånad från Anders Björkvalls avhandling svensk reklam och dess modelläsare och består av en analysmodell baseras på Hallidays systemisk-funktionella grammatik. Modellen tar fasta på textens textuella, ideationella och interpersonella betydelser såväl som textens rekontextualisering.

The aim of this thesis was to investigate the possibility of integrating an item tracking systemwith a monitoring system currently under development at Fifth Generation Technologies (P) Ltd.A literature study of RFID technology and the networks ZigBee and MiWi was done. Based onthe literature study a concept for a distributed system was developed.The concept is to have several RFID readers placed in the area where tracking is to be performedand allow them to communicate with each other through wireless communication. The RFIDreaders shall be able to form zones and filter the data that is forwarded from the zones to theservers and thus perform some of the work that the server would normally have to do. Theconcept has been evaluated by prototype development and testing. The prototype uses an ultrahigh frequency RFID reader and a MiWi network.The test indicated some limitations with the selected technologies.

The power of news media to shape public opinion has been widely researched and acknowledged. In the globalized world of today, media representations of different ethnic groups therefore contribute to social segregation or desegregation. This thesis investigates how Spanish news media frame Spain?s most numerous minority of non-European ethnicity: the Moroccans. Using a quantitative content analysis, we have analysed about 200 news articles in the two most read Spanish online newspapers, El País and El Mundo, published during a two-year period, 2010-2012.

This thesis compares political participation by the public through the Swedish Parliamentary Ombudsman (PO) and the German Petitions Committee of the Bundestag (PC). Through studies of literature and statistics I examine how citizens can participate through the institutions, how frequently they do and the likelihood of sparking a debate while participating.Using media theories as well as theories of participatory and representative democracy I study how citizens can use these institutions for purposes of control and proposition.Both institutions deal with complaints but the PC also deals with propositions for legislation, making the institution more versatile. The PO deals with more cases than the PC and has more far-reaching competences and areas of inspection, although neither institution has binding decisions. Thus the direct advantage for citizens using the institutions is the chance of reaching out to media and the public through freedom of information laws and the German online petition forum.The PC to a larger extent fits the representative model while the PO in some respects is more a legal than a political institution, being managed by lawyers instead of MPs. Neither institution meets the ideals of participatory politics although the German official petition is closer to it..

Studier kring spel har under de senaste tio år fått stort genomslag i den akademiska världen. Datorspels påverkan på människans kognitiva förmågor har visat sig vara signifikant, även om övriga effekter av datorspel ännu diskuteras av forskare. Studier kring spel har gjorts, främst inom Massive Multiplayer Online (MMO) genren, men även några First Person Shooter- spel (FPS) även om fokus då varit professionella spelare. Undersökningens fokus var att studera hur samarbete uppstår i spel då icke professionella datorspelare spelar spel, men även studera vilken roll samarbete har i publika spel. Olika datainsamlingsmetoder användes för att stärka eventuella resultat.

Title Communicating identity at every level - a study of how consumers perceive the brand identity in the new media landscape.Background The new media landscape has created new opportunities for companies to interact and communicate with the market. Even if this means increased opportunities for relationship-building between companies and consumers it also arise a risk in moving into a new stadium with no real strategy. It is therefore essential to communicate the brand as great as possible in every level of channel.Purpose The purpose of this paper is to investigate whether two companies (GANT & H&M) have succeeded in their stated brand identity through the various online platforms: website and facebook page.Method The study is a qualitative study consisting of four focus groups on students at Uppsala university at Ekonomikum.Results The results show that it is possible to convey the identity at every level and on different platforms on the closing of sufficient time and effort. H & M has integrated much of the material on the facebook pages section in a stylistic way which gathers more appreciation then GANT, which according to the informants did not seem to have spend much time at all. .

Concept description är en data mining-uppgift som strävar efter en begriplig beskrivning av koncept och klasser, inte exakta prediceringar. Syftet med studien är att visa hur prototypbaserad klustring kan skapa förståelse för en datamängds underliggande domän, enligt concept description. Experiment har utförts med data från pokerdomänen. Datamängden samlades in från ett low-limit, shorthanded bord, hos en av de stora Internetsiterna för online pokerspel. De två experimenten utfördes med samma datamängd, men där uppsättningen attribut skiljde sig åt.

Communication between people who already know eachother, and who use a social online platform to do so, have been thouroghly studied for years. Thus, the majority of the people we connect with on a day to day basis are friends and acquaintances. As children we were taught not to talk to strangers, and as we grew older we learned to avoid people who act suspiciously. These and many other factors are part of the reason we avoid strangers, but are we doing so wrongfully? Studies have shown that there are many benefits in everyday interaction with strangers, some of which are an estimated increase in happiness and letting people seemingly forget about previous grievances.

I takt med att Internet blir mer och mer tillgängligt och att informationsmängden på Internetkonstant ökar, har ett behov för rekommendationssystem uppkommit. Ett problem på internet äratt veta vem och vad man kan lita på. Ett sätt att komma runt det här tillitsproblemet är attanvända sig av social media. Samtidigt har sociala medier ständigt ökat i populäritet de senasteåren. Syftet med den här uppsatsen är att undersöka hur rekommendationssystem och socialamedier kan dra nytta av varandra samtidigt som ett praktiskt problem om att fårekommendationer från sina (online) vänner löses.

So?kmotoroptimering eller SEO (Search Engine Optimization), har blivit enmycket viktig del na?r det ga?ller att profilera sig online. Det som avses medso?kmotoroptimering a?r att go?ra fo?ra?ndringar pa? en webbsida sa? att denplaceras ho?gre upp bland resultaten hos so?kmotorerna, och pa? ett sa?dant sa?ttfa?r en sto?rre exponering. Na?r man fo?rso?ker go?ra fo?ra?ndringar pa? en sida sa?kan man dela in fo?ra?ndringar i ?pa?? och ?utanfo?r? webbsidan, on och off-site.Fo?ra?ndringar ?on-site? betyder dels att man go?r fo?ra?ndringar i html koden ochdels att man fo?rso?ker go?ra sidan sa? anva?ndarva?nlig som mo?jligt.

Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing partly due to the growing number of private schools. However, this is a phenomenon seen only in larger cities with several schools available. There are over 170 upper secondary schools in Stockholm and the students freely can choose among these.

This thesis examines the effects of proximity operators and query expansion with synonyms on retrieval performance. The queries were expanded with synonyms and structured with proximity operators where the permitted distance between terms varied from 1 to 3. The expansion terms were selected from the online lexical reference system WordNet. Initial query terms were selected from 28 topics that contained compound words and were chosen on the basis of their expandibility. The English morphological analyser ENGTWOL was used for normalization of query terms.

På Facebook är man författare till sin egen digitala självbiografi. Sociala medier och socialanätverk har gjort det möjligt för användare att kunna forma den bild av sig själv man vill visaomvärlden. Vi har gjort en studie om vilka strategier man använder sig av för att dela bilderoch vad dessa bilder säger om användarens identitet. Med hjälp av tidigare forskning samtvår egen studie bestående av intervjuer och enkäter har vi kommit fram till att man ofta delarbilder för att ta kontakt och känna gemenskap med andra människor/användare. Användarnavi undersökte vill visa den bästa bilden av sig själva samtidigt som användarna vill visa en såverklighetstrogen bild som möjligt.