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1112 Uppsatser om Online Advertising - Sida 41 av 75
På väg mot flerstämmighet : Svenskämnet och medialiseringen
Abstract The use of electronic media plays an important part in the life of youth and especially Internet and mobile phones are important in the social and cultural networks of youth. The first step of this thesis is to examine the ICT-based activities of upper secondary school students through an online survey. The second step is to examine what didactic implications can be derived from the ICT-based activities in the subject of Swedish. Results from this survey and national and international research show that young people spend the majority of their leisure time on the Internet. The result also shows that media activities displace other school related activities such as traditional reading and writing.
Hur lidande nyttjas för att producera effekt : En kvalitativ textanalys av reklamfilm vars huvudsakliga innehåll är djur
For the sender of television advertising, it is important to utilize content that gives effect, especially to get the receiver?s attention and then maintain it (Hägg, 1998). What is the content of a commercial that creates effect? Previous research focused on the impact that commercials have on the receivers. A discussion of which content that produced effect in commercials does not occur.
Socibuy
Privat annonsering har flyttats från dagspress till nätet vilket har bidragit till bättre sökfunktioner och rikare beskrivning. Då tiden vi spenderar på nätet ökar så öppnar det för att kunna kommunicera i realtid med användare som är online. Tyvärr finns det ingen bra tjänst idag för att kunna kommunicera på något annats sätt än telefon och e-mail.För att skapa ett rikare sätt att kommunicera så skapade jag denna tjänst som gör det möjligt för användare att föra olika konversationer. För att öka säkerhet mellan både säljare och köpare har det skapats betygsättning och att användare registrerar personuppgifter för kontroll av den andra parten. Detta arbete har varit av stort eget intresse för att öka kommunikationsmöjligheterna mellan människor.De tekniker som jag använt har bestått av PHP ramverket Codeigniter som bygger på MVC.
På jobbfronten mycket nytt. Hur skuld och gemenskap påverkar utfallet för Försvarsmaktens rekryteringskampanjer.
Since the first of July 2010, military training in Sweden is no longer mandatory. Ever since then the Swedish Armed Forces have needed to attract people interested in serving as soldiers, in new ways. The campaigns for doing so have been much debated and discussed in Swedish media. This thesis tests how an increased presence of guilt and belongingness in the Swedish Armed Forces recruitment campaigns affects young people - how their attitude toward the Swedish Armed Forces possibly changes as well as their intention of applying to military training. Guilt and belongingness were chosen for several reasons.
?Social media is word of mouth on crack? ? En studie i hur detaljhandelsföretag kan öka sin internettrafik via sociala medier
Den här studien behandlar fenomenet sociala medier med inriktning på att öka trafik till detaljhandelns webbaserade sidor för att skapa relationer, bygga varumärke och öka försäljning.Idag står företag inför en ny utmaning när det gäller marknadsföring. På några få år har internethandeln exploderat och med det företagens sätt att marknadsföra sig virtuellt. Sedan början av 2000-talet har en ny kanal för att sända ut marknadsföringsmässiga budskap till kunderna uppstått, de sociala medierna. Ett exempel på en av dessa är Facebook vars användarantal bara stiger år för år och i dagsläget har fler än 6 av 10 svenskar en personprofil på Facebook.Varje kanal för kommunikation har sina egenskaper och med det givna referensramar för företagen att arbeta med och skapa verktyg för. Då sociala medier fortfarande är ett ganska nytt fenomen anser vi att problematiken ligger i att många företag inte har hittat det ultimata användningssättet för kanalen.
Internets effekt på skatteplanering : en fallstudie
We have seen a revolution in the area of communication on a worldwide scale. We begin talking about terms as globalisation, integration and deregulation of the financial market. Companies have been tax planning for decades, the questions is if Internet has made an increase of companies than uses tax planning and which roll Internet plays. It is hard to really pinpoint all the effects of the Internet because of the relatively new area of research. This thesis will take various factors under study such as globalisation, development of the offshore industry and the fight against harmful taxation by the OECD and other organisations in order to describe the effects of Internet.
Dags för IT-boom i hotellbranschen?: Om hur svenska förstaklasshotell med hjälp av IT kan förbättra service för sina gäster
This thesis seeks to investigate how Swedish first class hotels by use of IT can improve customer service and thereby increase the share of loyal guests. The authors have conducted a qualitative study predominantly consisting of an interview-based case study at one of Stockholm?s largest independent hotels. To get a broader and more generalized picture of the hotel industry four smaller studies at other hotels in Stockholm were also conducted. The findings suggest that the use of IT can improve the communication between the hotel and its guests and make possible a continuing relationship between visits that strengthens guest commitment.
Utvärdering av mätmetoder för att fastställa lackmängden vid offsettryckning on-line
This project has been made in cooperation with Stora Enso Research Centre Falun (Research). Thebackground of the project is that Research has customers who demand a method to measure the quantityof varnish online in offset printing. The aim with the project is to investigate if any test method correlateswith the quantity of varnish and to improve the understanding of the variables in the varnishingunit. The goal with the project is to develop a functional method. Two printing trials have beenperformed.
Social fildelning på arbetsplatsen : Traditionell och social fildelning
This paper describes how files and information can be shared in organisations and workplaces. We studied and compared the traditional file sharing in Microsoft Active Directory and the Social file sharing that comes with Microsoft SharePoint Sites. We used qualitative studies based on interviews with system administrators, management and by our own observations to acquire the necessary data. Using independent research, we were able to analyze the data and show the general difference between the traditional and the social file sharing systems. Social file sharing enables the user to easily store and share files in a flexible online environment.
Livet efter döden : Svenska tidningar anpassar sig till en digital framtid
The media industry in general and the newspaper in particular is going through major changes ? technological, logistical, economical ? due to the dropping sales and width of the printed daily newspaper. Few organisations have been spared the necessary rationalizations and cut-downs in staff. All of them are expected to produce more and better content, in more and new channels and platforms, with less resources. Some have been preparing for this a long time, others have never entered the digital world of news.
Memes och kulturella artefakter
We chose to base our literature study on the meme phenomena. The meme is a portion of culture that is spread among us from mind to mind. Every time we learn something by copying others we use information that has been passed on from a previous person, that information can be seen as a meme. The theoretical frame for our methodology in our exam paper is founded on Forsberg och Wengström research on literature studies. Our aim is to describe to the reader in depth what a meme is and how they could be helpful in an academic and pedagogical setting.
Our study will show how memes are seen predominantly as graphic designs and as artifacts for cultural representation parallel to their imagery.
Modebloggarnas dolda budskap?
The accounting scandals that have attracted attention in recent years have led to internal control becoming a more central part of business activity. Doubts about what firms actually do have increased, all caused by the attention of accounting scandals. To counter this, frameworks and laws evolved and gained a significant role in the organization and its surroundings. The aim of the present study is to find out how four companies in the Kristianstad region are working to ensure its internal control and how they work to minimize risk and reduce uncertainty. We have used a qualitative method and interviewed a person in a senior position in each company.
Nya metoder för vibrationsmätning på vindkraftverk
This project has revolved around finding better ways of overseeing vibrations of the gearbox at a wind power station. The gearbox has been a huge problem at the stations located at Gässlingen and the sooner the warning of an incoming breakdown is at hand the more money you can save from preparations. The work has been carried out together with Askalon AB in cooperation with consults from ÅF. Askalon is a company with a department focused on overseeing vibrations and it is in collaboration with that department the work has been carried out. During this work, new positions for the sensors and new methods of gathering and analyzing data have been worked out. This was then implemented at a wind power station to be tried out on site.
Marknadsföring av folkbibliotekens tjänster en studie av ett hemsidesprojekt i Östergötland
In the digital era, new services have entered the public libraries, like seeking information on the Internet, in databases, newspapers online etc. But many citizens do not know that these services exist. The libraries have a democratic responsibility to inform about them. In the county of Östergötland a project started in 2001 where libraries in five small municipalities built websites in which they present all their electronic services available. One of the aims was with the help of different kinds of marketing to reach special groups of people, like adult students, small companies and politicians.
"HBTQ-ungdom, den hårda skolan"
The aim of our study was to examine Swedish crime reporters? approach to the social medium Flashback. Our main focus was the crime reporters? use of the medium Flashback, and attitude towards their own use of media ethics in relation to the medium Flashback.Flashback as a medium is not obliged to any media ethics and lacks a legally accountable publisher. In the search for information about committed crimes people tends to visit Flashback for the information that the traditional media cannot offer.