This essay examines the persuasive side of music and its affect on consumer behavior when utilized in television commercials. It includes an interpretation of twelve study cases, in which three groups of four people is presented the same commercial, with different music being the only item dividing the groups. This is followed by a few questions about the product. The aim is then to see how the answers differ from one group to another, and how they match the music?s presupposed connotations suggested in the theory part of the essay, thus, observing the communicative, and eventually persuasive, power of music in television commercials.

Uppsatsens huvuddel handlar om offer och offrandet inom de svenska samernas förkristna tro, där björnriten lyfts fram som en egen del. Innan man kommer till detta får man kort ta del av samernas gudavärld, vilken bestod i många olika gudomar eftersom samerna trodde att allt var besjälat. Därefter kan man läsa om nåiden, den man som kunde försätta sig i trans för att resa i andevärlden då man behövde hjälp vid exempelvis någon sjukdom. Sist i denna del har trumman fått en egen plats, vilken bland annat nåiden ibland använde som hjälpmedel för att försätta sig i trans. I den sista delen innan diskussionsdelen kan man läsa om de möjliga förändringsfaktorerna för offrande, där nybyggare och den kristna missionen lyfts fram som två exempel.Syftet med denna uppsats var att visa att offrandet och offrandets betydelse förändrades genom kontakt med nybyggare och andra kulturmöten, vilken troligtvis var en av orsakerna till förändring av offrandets betydelse.

This Masters' thesis is a study on the information behaviour of hospital personnel at the University Hospital in Lund, Sweden. A questionnaire was distributed to 301 nurses and physicians working in the intensive care unit, the population was reduced to 244 persons. The response rate was 52%, i.e. 125 questionnaires were completed. Nurses constituted 68 % of the population.

This paper examines Hannah Ho?chs photomontage Schnitt mit dem Ku?chenmesser Dada durch die letzte weimaren bierbauchkulturepoche Deutschlands. The paper has as its aims to understand and analyze the predominated allegorical interpretation of Schnitt and to develop a logic how meaning is produced when a viewer look at Schnitts surface. The paper finds that the predominated interpretation has been arbitrarily created out of a specific spectator that acts in a specific context and conclude instead that the predominated interpretation should be understood as a potential interpretation by a potential viewer. The paper continues to create an understanding of Schnitt as a flatbed picture to establish that as a postulate and to use it in the later semiotic dissection of Schnitts surface.

Bakgrund: Globalisering ger förutsättningar för tillväxt av internationella fusioner och förvärv. Vad gäller att de svenska företagens framkant inom IT-branschen drar till sig amerikanernas intresse för förvärvning av det svenska för att komma åt egenskapen som det svenska företaget innehar.Problemformulering: Vilka kommunikations- och styrningsfaktorer är viktiga vid internationella fusioner och förvärv?Syftet: Att skapa förståelse för internationella fusioner och förvärv genom att analysera och utvärdera kommunikation och styrningsprocessen, samt kulturens gestalt före och efter ett amerikanskt förvärv av ett svenskt företag.Metod: Undersökningen är en fallstudie med kvalitativ ansats och består av intervjuer med ledningen som har varit inblandade före och efter det internationella fusion och förvärvet.Slutsats: Det är viktigt att ta hänsyn till följande styrningsfaktorer: företagets storlek och hemmamarknad, organisationsstruktur och kärngrupp/ledaren samt kommunikationsfaktorerna: extern kommunikation, intern kommunikation och kommunikationens riktning, då dessa har en avgörande roll i integrationsprocessen av en internationell fusion och förvärv.  .

This case study attempts to examine how students of Religionswissenschaft at Södertörns University reflect about their philosophy of life and if their studies have some impact on their tendency to reflect. Also what aspects the students tend to reflect over will be investigated. In this study the term ?philosophy of life? includes humans thought and conceptions of the world and their outlook on mankind. To answer these question an interview study with 6 students took place, and the transcriptions produced 5 categories; ?The philosophy of life, to believe or not believe?, ?Development of concepts?, ?Outlook on mankind?, ?The founding of meaning? and ?Understanding and progress?.

This essay aims to examine the meaning work at daily activity centers gives people with intellectual disabilities and the questions these people consider necessary to ask in quality surveys. This has been done by interviews with twelve respondents in various daily activitiy centers within a private care company in the Stockholm area. The theories that has been used to analyze the empirical data is SOC - sence of coherence, stigma and empowerment. The result shows that the meaning of daily activity is to create and maintain social contacts, feeling important and needed by others and an opportunity to feel ?normal? and like everybody else.

Vi hade en tes när vi började arbetet med den här uppsatsen och den var att rapporteringen om hiv och aids ur ett Sverigeperspektiv har minskat. Det var vår utgångspunkt när vi utvecklade vårt syfte med uppsatsen. Syftet blev därför att undersöka hur hiv och aids beskrivs, när det beskrivs ur ett Sverigeperspektiv i svensk press. Med Sverigeperspektiv menar vi artiklar som berör Sverige och landets befolkning. Vårt material har bestått av artiklar från två av Sveriges största tidningar, Dagens Nyheter och Expressen.

Tillsammans med forskare, pedofiler och offer diskuterar vi mediebildens verkningar; vilka blir konsekvenserna av mediernas sätt att rapportera? Skulle rapporteringen kunna se annorlunda ut och i så fall - vad skulle man vinna på det?.

A conference is not only a meeting but an experience as well. The purpose of this study was to analyze and evaluate four conference organizers within the area of Stockholm Sweden, and to identify their range of activities. Studies were made regarding these conference organizers and how they cooperate with other companies to offer a wider aspect of range. The purpose was also to find out how the demand side of the market appears. The demand side of the market could give an implication of how the conference organizers appear from their perspective and how the conference organizers adjust to their demand.

The purpose with this study is to inquire how a number of active preschool teachers use music in their daily work with children. It also looks at the meaning they think music can have to the whole group of children, especially in terms of solidarity and interaction in the group. In order to study this I chose to use questionnaires as the method. These questionnaires consisted of open questions to enable longer answers from de participants in an effort to hear their thoughts and get their point of view. The result of this study shows that all of the participants seem to have good experiences from musical activities with the preschool children.

Supervision has a strong impact on students` professional development. It is during clinical education that students will receive help in linking theory and practice. This study aimed to describe the meaning of good supervision among nursing students in clinical practice. A qualitative design was used. Nine nursing students in western Sweden, who had all experienced good supervision in clinical practice, were interviewed.The interviews were analyzed using a descriptive phenomenological methodology.The meaning of the phenomenon, good supervision in clinical education among nursing students, was shown as the students were gradually piloted to increased responsibility.

A trend since the early 90?s has been that some public libraries offer a special shelf containing environmental information to the community, but it seems as though the subject has been overlooked by the literature and the science community. The purpose of this bachelor thesis is to study how three independent public libraries work with environmental information that is made available to the community. The following questions were addressed: 1) Which arguments can be found as to why the libraries offer this activity? 2) How does the environmental work at the public libraries look and what does it contain of? 3) Are there any similarities or differences in this work between the three libraries?To answer these questions interviews with librarians were carried out; observations were made to complement the interviews.

The intention of this study was to create an understanding of how multi-professional interaction could convert into inter-professional collaboration, which takes advantage of and acknowledges the individual professional identity. The intention was to understand the meaning of collaboration through the study of meetings between professionals who use different symbol systems. In particular, we wanted to study inter-professional interaction from a symbolic interactional perspective with a focus on Self, Identity, Symbols, Meaning and Professional community. The employed method was semi-structured interviews with ten questions. A convenience sample was used to identify working groups composed of different professions, such as teachers, social workers and therapy assistants.

The aim of the study has been to investigate physiotherapists? view on a new method of treatment in physiotherapy. In this case we have studied Whole Body Vibration training as an example of a new method of treatment. Semistructured interviews were performed with five physiotherapists. The study was carried out as a qualitative content analysis study.