During several years we have been able to follow the victories and disappointments of Ludmila Engqvist through the scrutinising eye of the media. This essay will deal with how media?s picture perception of Ludmila Engqvist has changed by analysing articles from the Swedish newspapers Aftonbladet and Expressen from 1996 to 2001. Why and how the media?s picture has changed will be analysed through the perspectives of Ludmila Engqvist being an elite athlete, immigrant and woman.

Ocean Thermal Energy Conversion, OTEC, is a sustainable energy conversion technology that is not yet commercialized. OTEC is a technology that utilizes the temperature difference in oceans between the warm surface water and the cold water at 1 000 m depth to run a Rankine Cycle. This technology can produce electricity and provide synergies like fresh water, air conditioning and aquaculture. A simulation program for three alternative OTEC systems has been created in order to decide which OTEC system is most profitable; closed, open or hybrid system. In this simulation a production cost analysis is performed in order to investigate and decide which one of the three systems that has the lowest production cost. The production cost analysis also analyzes if the profitability is affected by the size of the facility. After these analyzes, the most profitable of the three different OTEC-systems is expanded by an installation of solar collectors in order to see if the thermal efficiency is improved. The result shows that the most profitable system varies with the size of the facility.

  Purpose/Aim: To achieve a deeper knowledge and better understanding of how Hillary Clinton and Barack Obama use rhetoric figures and body language to convince the people that they are the individual who should be elected as the democratic nominee and if and in which way Internets characteristics take practical expressions in the supply of videos on YouTube and Barack Obamas and Hillary Clintons official websites.Material/Method: Quantitative content analysisMain results: Hillary Clintons and Barack Obamas ability to spread out exactly the information they want on their official websites takes expression in form of videos with only positive information. Hillary Clinton and Barack Obama try to create a form of advertising on their official websites through the publication of these videos. Internets special characteristics are highly visible and realized in the videos on YouTube. Users are very active which take expressions in creative creations of videos. On YouTube there also exists negative information about Hillary Clinton and Barack Obama.

The aim of this thesis is to research if and in that case how, marketing of Swedish public libraries is used as a possible work method in a time when they are marked by changes in the form of cut backs and technical innovations. With a strive to get an overview by the possible debate I have chosen to do a closer exam of 20 texts published in five of the biggest Swedish library publications during a period of 20 years. My research is based mainly upon Philip Kotler?s marketing theories regarding non-profit organization as well as Eileen Elliot de Saéz interpretations of these to a library context. The first part of the essay therefore consists of an introduction of these, as well as a rendering of their method of work, which shows the width of the conception of marketing.

Uppsatsen syftar till att besvara vilka de värdedrivande faktorerna är inom onlinespelbranschen, samt att undersöka om onlinespelbolagen är övervärderade. Den empiriska studien omfattar tre bolag; Sportingbet, Betandwin och Unibet. Avgränsningen till dessa bolag motiveras med att de är vägledande företag som bra skildrar utvecklingen och därmed får representera branschen. Det är framförallt två parametrar som författarna finner extra viktiga för att skapa värde i onlinespelbolag, det är spelöverskott och antalet aktiva kunder. För att jämföra bolag inom onlinespelbranschen har författarna därför komponerat två nya relativvärderingsmått; Price/Gross Profit och Price/Active Customer.

This paper aims to increase the knowledge about the relationship between football and social sustainability by investigating football as means of crime prevention. In recent times, Sweden has faced a situation where there is an increased level of young people involved in criminal activity. The government has formulated various strategies to deal with the situation and a specific part of civil society that has been given a prominent role within the crime prevention strategy are football associations in socio-economically vulnerable areas. This study therefore examines football coaches' experiences of using football as a crime prevention measure in socioeconomic vulnerable areas. The data has been collected by qualitative interviews with three football coaches.

Environmental impact and management of energy is a highly topical issue in today's society. Climate impact must be reduced. The Government has set a target to reduce energy consumption in buildings by 20 % by 2020 and 50 % by 2050 compared to the energy use in 1995.With this in mind, we chose to examine how property owners can work on improving energy efficiency in existing apartment buildings. We also wanted to investigate profitability of different increasing energy efficiency measures and the calculation methods and the risk assessment performed by such investments. To tie in with government objectives, we also saw the possibilities of achieving these goals.20 companies were interviewed, of which 14 were property owners and 6 were consulting firms that works with energy efficiency.

This is a study of the insect community associated to the wood-decaying fungus Inonotus radiatus found on Alnus glutinosa trees growing in riparian forests at the northern and southern shores of boreal lakes in the province Uppland. Little is known about this particular bracket fungus and its inhabitants. Insects were reared out at the laboratory from samples of fruiting bodies of the fungus taken at five lakes. During the fieldwork in 2009, data about several environmental variables was also taken. After the rearing period, these variables and their effects over the insects were analyzed.

The aim of this Master's thesis is to examine how blogs are used by public libraries for marketing purposes, and how librarians who blog perceive their blog as a marketing tool. The thesis is based on a qualitative study conducted using asynchronous e-mail interviews with librarians representing eleven different library blogs. The theoretical framework and concepts are taken from marketing theory, including Kotler's marketing mix, relationship marketing, and theories on the marketing of non-profit organisations, knowledge organizations, the Internet, and blogs. Our results and analysis reveal that libraries use blogs because they are an easy tool to use, they represent a new way to inform users about the library, they are a way to improve contact with the users and a way to reach potential users. According to the librarians we interviewed, blogs can be used to market libraries in a number of different ways: by disseminating information on the library and its various media and events, by providing a forum to demonstrate the skills of the librarians, and as a way of changing the image of the library.

Introduction: Sleep disorders are an increasingly growing public health problem. InSweden, the last decade's increase in sleep problems was greatest among younger agegroups. Studies show association between the use of communication media and sleepinghabits. Objective: The aim is to map sleep habits and use of communication mediumamong adolescents and to study associations between them. Method: The study isbased on a previously collected survey data among high school students (18-21 years)from a coastal town in southern Sweden.

This essay is about the consequences of alcohol and driving. The topic was chosen because of all the accidents that have taken place during the last couple of years, where the drivers have been under the influence of alcohol. A number of these accidents have had severe consequences, and in some cases the outcome has been deadly. The author has interviewed members of Länkarna; a non-profit organisation that helps people with alcohol related problems.The purpose of writing this essay was to find a reason why alcoholics drive while being intoxicated. Is there really a reason? It is important to look at this because a drunk driver is hazardous to himself and to other drivers.

I denna uppsats presenteras en textanalytisk studie av ett urval pressmeddelanden från organisationen Djurens Rätt. Studiens syfte är att undersöka hur Djurens Rätt positionerar sig bland de deltagare som beskrivs i deras pressmeddelanden. Djurens Rätt är en ideell och idéburen organisation vilket gör det intressant att undersöka hur dessa förhåller sig till andra aktörer i samhället i sina pressmeddelanden. Studien ut-går teoretiskt och metodologiskt främst från den systemisk-funktionella grammati-ken med fokus på det ideationella och erfarenhetsmässiga. Utöver detta är även positioneringsbegreppet och Greimas aktantmodell centrala för studien.

Cloud computing is a new buzzword within the IT-industry, and introduces a whole new way of working with IT. The technique delivers web based services, which results in that the user no longer needs to install an application locally on a computer. Since the application no longer needs to run on a local entity, but in a datacenter located on a service provider, the users no longer need any specific hardware more than a computer with an internet connection. Cloud computing also offers IT-infrastructure and development environments as services, these three service types is better known as cloud services. Through the usage of different types of cloud services, the need for maintenance and hardware is significantly reduced.

The waste of material is a big expense for manufacture companies caused by lack of quality. The cost by lack of quality often totaled to a big percentage share of the turnover when all cost related to lack of quality is included. New manufacturing systems like Lean production or Just In Time demands better internal quality for the manufacturer. To make those manufacturing system with small and none buffer stock successful the quality improvement continuously have to be developed.Measuring of waste of material in Bubs Candy?s factory where not simple due to the products does not have a permanent weight during the manufacturing process.

In the government's bill on infrastructure for 2010-2021, the government presents that road investments should be prioritized before investments in the railway. The grants for operation and maintenance of the railways are much higher then in the last government's bill. Furthermore the current founding of investment in railways is higher then for road investment which is in opposite of the bill on infrastructure's directives. Therefore the purpose with my thesis is to find which factors that can explain how come the government has chosen to take these actions. As a model to help me achieve my purpose I have been using a modified version of the DBO-theory, where the basic factors to explain an action is Desire, Belief and Opportunities.