Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.

Jag har gjort att examensarbete som handlar om gitarrens roll i studioinspelningar. Jag genomförde arbetet genom att spela in tre låtar och göra två versioner av varje låt där jag byter ut alla gitarrspår. Med varje låt jag har gjort en grundversion som efterliknar originalet och en alternativ version där jag ändrar på både gitarrsound- och arrangemang. Jag har kommit fram till att gitarren spelar en stor roll och att man kan ändra väldigt mycket av upplevelsen av en låt genom att byta ut gitarrspåren. Jag har även undersökt hur gitarren påverkar de andra instrumenten när man byter ut alla gitarrspår samt hur både sound och gitarrarrangemang påverkar låten..

AbstractThe project "Sound and Play" have been implemented in collaboration with the toy company BRIO in Malmo. The purpose of the project was to examine whether and how BRIO in the future could develop toys around sound for Toddlers.The problem formulations that would be answered after completion of the project was "How could BRIO broaden its product range with the help of audio toys?", "How can you combine toys and sounds in an interesting way for children?", "How do you create a toy with sound that is fun for the child, but not annoying for parents?". Currently BRIO only has two toys with sound in this age group.The expression of the toy was going to be a mix of classic and cool and the overall feeling of the toy was going to be explorative and arouse curiosity in the child. This feeling would be communicated through simplicity and joy.

We are surrounded by sounds. There is always something that makes a sound: a breeze through the leaves, traffic on a distance or your own blood rushing through your veins. Human will always be surrounded by sounds which makes it an important part of our lives. Therefore the sound should have a big influence on how we perceive our surroundings and interpret our world. This essay inquires into what sounds can mean to an open space and urban spaces.

Abstract in English:This essay constitutes a case study based upon in-depth interviews held with people who have, or have had, Exhaustion Disorder (ED), concerning their understanding and use of music and sound, encompassing experiences which are both positive and negative. The intention is to document how the illness influences the subjects' music use. The study shows that the respondents intuitively and consciously are using music by regulating, getting in touch with and manifesting their emotions. Music is an important tool in performing self therapy and to achieve a good existential health. Music can also provoke negative physical and mental reactions and affect the general health status for those diagnosed with ED.

SummaryI have a great interest in bouzoukis and since I, during my education in guitar making, mainly have focused on building bouzoukis and other traditional folk instruments, I have chosen the bouzouki as the object of my degree project.In connection to the making of these instruments, I started to consider the construction of the bouzouki and why the bouzouki has such a characteristic sound.One of my theories is based on the fact that most bouzoukis are made with floating bridges instead of glued pinbridges. Do these types of bridges differ from each other tonally and if so, how much and in what way?To receive answers to my questions, I have built two identical bouzoukis with different types of bridges, one with a glued pinbridge and one with a floating bridge. I have been very precise in the making of these instruments, giving them the exact same dimensions and using material from the same piece of wood. This to make sure that the instruments should be as exactly alike as possible.After finishing the making of the bouzoukis, I arranged for a sound test where I let musicians play and listen to the instruments.

This essay presents an example of the musical life of a female composer active in Sweden during the late 19th and early 20th centuries. Through a case study on composer Sara Wennerberg-Reuter (1875-1959), the essay contributes information to her biography, which had been lacking specific details.Wennerberg-Reuter's biography has been discussed regarding traditional roles of women in music, her relationship to her own artistry and other active women composers, and finally the contemporary reception of Wennerberg-Reuter as a legitimate composer. Aesthetical theories prevalent during Wennerberg-Reuter?s life has been applied in these discussions, such as those presented by Citron, Öhrström and Hanson, combined with Citron's additional theories considering masculine/feminine elements in the musical approach.The main conclusions reached regarding the specific conditions enabling a professional status as a composer and woman in Sweden during the given time are;a) the liberal permission by the family to pursue higher education in composing, since this was in opposition to the traditions of the time.b) the access to a network of musically active women, from which a sense of being part of a female community can be created.c) the acceptance from musical institutions such as higher educations, composer's societies and media critics..

The goal with this project, was to explore the producing of a musicvideo with a synergistic focus in a practical way. Beside the practical work with the recording and editing of music and video, I wanted to explore the sound engineers role in such a project? To my help I had the video producer Hannes Knutsson from the small film- collective Lefvande Bilder and the singer, guitarist and songwriter Conny Flink. The result of my work is a musicvideo published on the internet website YouTube and the report of the making of it along with my work around the question above is published in this report. The name of the recorded and filmed song, written and performed by Conny Flink is ?My Way?. .

The purpose of this study has been to examine how Afro-Cuban musical traditions and concepts are integrated in compositions for solo guitar by the Cuban guitarist and composer Ñico Rojas and how this can be expressed in the performance of his music by a classical guitarist. For this purpose a guide to Rojas music, which is included in this report, was written based on literature about Afro-Cuban music. Then a classical guitarist learned to play a piece by Rojas with help from the written guide. The result was examined using recordings of the guitarist's interpretations and an interview with him. The conclusion is that different aspects of the Afro Cuban musical tradition are present in Rojas? music, but that the concept of the clave was the most useful aspect for the classical guitarist that interpreted the music of Ñico Rojas in this study..

In the project, my ambition was to make a stage design for theater withteenagers as target group. I have worked with the musical theater groupTheater ACTA in Gothenburg and independently from scripts, interpretedand shaped an outline for the basis of the set design of the play?s differentelements. The play, If this was a feel-good movie, is written by Elin Frostand Anna Lundholm, two members of Theater ACTA. The story is aboutthree people in their twenties with different relationships to each other andone week that would change their lives.

Ljud och trädgård är kanske inte det första par man tänker sig som gifta men de tus historia kan spåras längre tillbaka i tiden än man kan föreställa sig. När jag bestämde mig för att skriva min kandidatuppsats om akustisk trädgårdskonst trodde jag att ljudinstallationer i trädgårdar och parker var ett nytt fenomen. En helt ny värld öppnade sig framför mina ögon då jag insåg att så inte var fallet. Konstgjorda ljudkällor, såsom gyllene fåglar och vattenorglar, har kommit och gått genom tiderna medan naturliga ljud, såsom vind och fågelsång, bestått. När det kommer till vår egen tid är trädgårdsljud, även om moderna material och tankesätt används, en konstform som starkt präglas och inspireras av sin historia. Du kan skapa olika sorters ljudmiljöer i din trädgård beroende på vad du väljer att använda för material.

Street Sound Labs är ett projekt skapat av två DJs till bröder som ville skapa de ultimatahörlurarna, de som du ?alltid har med dig?. Street Sound Labs är projektet och VainSound ärvarumärket. De lanserade deras första hörlur 2012, Model One och vill de skapa en ny hörlurför deras kommande serie. Examensarbetet går ut på att ta fram ett hörlurskoncept för män,kvinnor som är intresserade av design och som vill visa sin identitet med en viss typ avprodukter och varumärken.

This bachelor thesis aims to draw attention to sound in the heritage sector in Sweden. In particular, to thesoundscapes that can be identified in our cultural heritage environments. Sounds in an environment, here calledsoundscapes, affect our perception of the environment and how we remember it.To find out how the heritage sector uses and would be able to use sounds, I have firstly studied if audio recording iscomparable with the visual photographic image. I then present examples of sound documentation concerning theconservation of built environment. In addition, I have interviewed five key informants who all have a centralresponsibility for five cultural heritage environments.

Det finns ljud som är på väg att försvinna i takt med teknologins utveckling. Dagens ungdomar har aldrig hört ljud från den äldre teknologin, som den äldre generationen har fått växa upp med såsom skrivmaskinen, modemet m.m. Dessa produkter gav ifrån sig ett speciellt ljud som numera inte hörs lika mycket idag. Men vad händer när tekniken utvecklas till den grad att ljud blir en säkerhetsfråga? Förutom teknikljud finns det ljud från förhistoriska och nyligen utdöda djur som forskare har lyckats återskapa genom studier av kvarlevornas anatomi.

Det finns ljud som är på väg att försvinna i takt med teknologins utveckling. Dagens ungdomar har aldrig hört ljud från den äldre teknologin, som den äldre generationen har fått växa upp med såsom skrivmaskinen, modemet m.m. Dessa produkter gav ifrån sig ett speciellt ljud som numera inte hörs lika mycket idag. Men vad händer när tekniken utvecklas till den grad att ljud blir en säkerhetsfråga? Förutom teknikljud finns det ljud från förhistoriska och nyligen utdöda djur som forskare har lyckats återskapa genom studier av kvarlevornas anatomi.