Title: Branding the public sectorAuthor: Rasmus Bergmark and David BackmanTutor: Magnus FredrikssonPurpose: The purpose of this thesis was to examine branding in the public sector. The frame extends to government agencies and authorities in the Swedish public sphere, and aims to identify ulterior motives for their work with branding.Method/Material: The material used in this thesis consists 102 graphic manuals for government agencies in the Swedish public sector. The examination was based on an inductive survey where we extracted prominent motives among the graphic manuals.Main results: The main results of this survey shows which ulterior motives are more prominent than others, why they are more prominent and correlations between different motives.Number of pages: 53Course: Media and Communications studies CUniversity: Division of Media and Communication, Department of Information sience, Uppsala universityPeriod: Fall 2013Keywords: Corporate branding, public sector, motives, market communication.

Title: Talent Management: Retention and development of employeesLevel: Bachelor?s Degree in Business and AdministrationAuthors: Amra Abdulic Dzankovic and Anna JaurénSupervisor: Per-Arne WikströmDate: June 2013Aim: The purpose of this study is to examine how an organization can implement talent management strategies to retain and develop their employees. We intend to increase the understanding of talent management by highlighting various strategies to retain and develop employees.Methodology: The study has been carried out with a qualitative approach through a case study in cooperation with a large organization within the public sector in Sweden. Empirical material has been collected through semi-structured interviews with all the divisional managers. An extensive analysis of literature and research connected to Talent Management and tools for retention and development has formed the basis of the theoretical framework.Result and Conclusion: The conclusions we have drawn from this study is that to succeed with Talent Management, and the strategies that are in place to retain and develop employees, there must be an integral and comprehensive approach where business strategy and vision also permeates personnel strategy.

The purpose of this essay is to give the reader an insight in the subject of torture. This is done through both an historical perspective and by showing how torture methods are used today, even though torture is prohibited by law. Many refugees who come to Sweden today have survived torture, and the trauma can cause multiple illnesses related to the tragic memories. In addition to physical damage many also suffer from depression and post traumatic stress, due to the experiences of torture.Together with the Swedish Red Cross we designed a questionnaire which was sent to politicians and elected officials. In the questionnaire we asked questions concerning knowledge of injuries due to torture and what treatment options these people have in Sweden.

The perspective on health among school pupils needs to be extended. School is animportant arena for the promoting of health among youth, primarily from a healthpromoting perspective and a proactive perspective. A holistic approach has gatheredsome ground in the policy documents for the nine year compulsory school in Sweden, butin what way, and what effect does it have on the governing authorities and on schoollevel?The aim of the study is to investigate the coherence between national, municipal andlocal levels regarding the view on health among pupils. In order to do this, the guidelinesfor pupil health in the municipality of Örebro and operational plans for seven F9 schoolsin the municipality of Örebro will be studied and compared to the government bill?Health, learning and sense of security?.

AbstractPurpose/Aim: This essay deals with The Swedish Red Cross Society and their work concerning strategical information and communication about HIV and AIDS in the Swedish context. In a broader sense the relation between the global and the local will be investigated and a discussion about what it means to work in an organization operating on a global arena will be held.Material/Method: This essay is based on relevant theories about culture and health communication which I have studied, selected and put together, with purpose to analyse The Swedish Red Cross Society and their informational work with HIV and AIDS- prevention. Furthermore I have interviewed four of the organizations co- workers to collect data about their experiences in working in the Red Cross organization with this specific mission. Moreover I and my colleague Hillevi Good attended at seminars and lectures to observe activities held by the organization and to get inside information about what people working with HIV and AIDS are discussing and considering as critical issues. The study holds a qualitative approach focusing on understanding this typical case rather then generalizing facts in a larger sense.Main results: The Swedish National Society of The Red Cross has a difficult mission in their work to inform the public about HIV and AIDS, although it is the perfect organization when it comes to communication due to their well-known profile and a huge geographical spread.

The purpose of this study was to examine the relation between self-determination theory and its three basic needs: competence, autonomy and relatedness, and commitment to change in an organizational change. Another purpose was to examine if the quality of the communication and the effects on the organization and way to work can predict commitment to change. Considering that organizational changes is very common today there is an interest to ease and improve the change process. The survey contained the scales Commitment to change scale and Basic need satisfaction at work scale and the participants were 39 office-workers who recently had gone through an organizational change. The result indicated that it?s possible to predict commitment to change from self-determination theory, communication and effects on organization and way to work.

BackgroundThere are different organizational structures and control and it has been proved difficult to find a combination between these that leads to goal congruence and improved efficiency. An organization can be structured according to hierarchical levels and the decision making can be either centralized or decentralized. Organizational control can be classified according to the amount of rules and balanced scorecard can be used to weld together the structure with the control.PurposeThe purpose is to create an understanding of how two types of structures and control in an organization appears and also to investigate how these differ from one another concerning the balanced scorecard as a control system. We will also investigate how the variables goal congruence and efficiency are affected by the implementation of the balanced scorecard.MethodTo answer the purpose of this thesis we have mainly used the qualitative method since we have studied two organizations thoroughly through interviews on different levels of the organization. The study also has some quantitative elements since we wanted to get a more truthful picture of the organizations.

The aim of this masters thesis, based on discourse analysis and organization theory, is to study how individuals in different Swedish cultural organizations- and agencys are working with disaster preparedness.The purpose of this is to examine whether organizational structures affect different persons work, cooperation and practical application concerning disaster preparedness in collaboration with both external and internal organizations.The research shows that disaster preparedness are affected by priority issues as well as financial resources causing consequences for future work concerning this kind of issues.Another problem which is also examined and discussed in this thesis are the problematic approach to personal initiative which today is the leading operation for the organizations to deal with disaster preparedness instead of creating professional titles for the persons handles these complex issues..

Abstract Author: Annika Sjögren ArvidsonTitle: The reflective leadership role in social service organizations Supervisor: Anders GiertzAssessor: Jan Petersson  I have studied the leadership role of unit managers in social service organizations and their relationship to the concept of reflective approach. I started from a curiosity about how and if unit managers within social services use the concept reflective approach in their leadership role, and how their organizations look upon this and what the consequences are. If in the long term, this affects the individual receiving assistance. All the interviewed persons come from different places, services and organizations. The study is qualitative, with a number of interviews conducted with unit managers.

Employee turnover can cost an organization a significant amount of money. In addition, retention of employees can beneficial towards to an organization as it e.g. allows to save costs related torecruitment and training of new employees. The fast food industry is recognized as an industry which employs low-skilled employees and is especially in the United States known to be prone to high employee turnover. With regards to Europe, only little information is available in the field of low-skilled employee retention in the fast food industry.

The appointing of Swedish governmental officials has gone through a dramatic change the last nine years. The tradition of officials appointed due to their political experience has been traded against the appointing of experts. In this study I ask questions about this new way of appointing representatives effects how these officials interpret their role. An official that who has never been in the party before appointed, obviously cannot consider the principal of party. With the theoretical approach of normative representation theory (representational style) I perform case studies that shows some change.

The purpose in this thesis is to explore the underlying conceptions concerningeuropeanization and public administration that Statskontoret is expressing in itspublications. Statskontoret is an agency in the service of the Swedish State whichprovides the Government and the Ministries with investigations and surveys. Themethodological choice in this thesis is to perform an idea analysis containing twoideal types which correspond with two polar theories, transnationalism andnation-state logic, concerning how a state will react on increasing european-ization. Initially, the theoretical framework is presented, and is followed by apresentation of the content in the relevant publications of Statskontoret. The idealtypes and the publications are examined from six different dimensions with theambition to explore the underlying conception in the publications.

AbstractThis qualitative study has been made to examine which factors that are required to create a work place that can be associated with loyal co-workers. The study covers half structured interviews with nine people on different levels and with different positions, within a manufacturing company in Värmland. Our ambition with this study is to find out if, and if so, in what way the view on loyalty and which factors that are required to encourage loyalty, differ depending on witch level one belongs to in the organization. Our thesis is that our respondents will have various ways of expressing the term loyalty, and that these various ways are linked to the different levels that each employee is currently stationed at.The result of this study shows that the way people look at loyalty, and what loyalty is really about, does not differ that much among our respondents, regardless of their level. The factors that, according to the respondents, are important if one wants to create a work place that can be associated with loyal co-workers are: to be able to feel trust towards and have faith in those one works with, as well as the company and the way things are being run, to be able to experience the feeling of community, and that one is happy with ones work place, as well as ones co-workers.

The aim of this bachelor thesis is to through a theoretical analyze, investigate the conditions and the challenges for a consolidated democracy in Egypt from 1952 until after the revolution of 2011. The central question in this thesis is what opportunities and challenges are there for the democratic consolidation in Egypt, with respect to civic, political and economic conditions. How have the conditions developed between 1952 and 2011? How has the transition government/military government handled the central problems in the transitions phase after 2011? The theory used in this analysis is Linz and Stepans famous five arenas (the political society, the economic society, the civil society, the bureaucracy and the state of rule, whit focus on the three first). Through a qualitative case study we have analyzed the conditions in Egypt from 1952 to after the revolution 2011.The empirical material shows that the arenas in Egypt are both historically and current very weak, and they are not supporting democratic consolidation as they are challenged by several enormous problems.

The essay's purpose is to find out why municipalities engaged in local labor market policies and the study focused on a smaller survey unit. In the paper an analysis is made of the Torsås municipality's labor market policy. The work also intends to structure the political organization and their cooperation with other players. The survey methods used were interviews and a case study. The essay results are based on two interviews.