The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

Advertisements have become a regular part of our everyday lives. We walk past them on the street; we admire them on the subway and even invite them into our living room in between prime time showings. The reality is that in today's modern times there is no escaping the daily bombardment of advertisement. To distinguish themselves from the continuous noise of the industry, advertisers battle to find unique ways to capture the attention of consumers. But is it possible that some advertisers take their techniques to an extreme in the struggle to be remembered This thesis aims at investigating whether it is possible to offend a consumer through an advertisement due to its extreme simplicity.

The purpose of this essay was to further develop the discussion around the street-level bureaucrats and the dilemmas that they meet in their work environment. The paper will try to accomplish this by putting the spotlight on the professional role, the organizational control of the street-level bureaucrat and the effect of society on the work environment. Something that also will be discussed is the well-known difficulty of implementation of new programs and methods, especially when street-level bureaucrats are involved. The street-level bureaucrats that this paper focuses on are caseworkers within Försäkringskassan and handle benefits and take decisions about the need for rehabilitation for people who are ill and unable to work.I have used a qualitative method for this study. The empirical material consists of six interviews at two different offices.The main cause of the dilemma of the street-level bureaucrat is that there is a conflict between the human side and the professional role.

Political marketing has changed the way political parties internationally behave in relation to the voters. The purpose of this study was to investigate how political marketing is conducted on a local level in Swedish political parties, and how the local and national level of the political parties coordinate the message they send out to the voters. An explorative study was performed by interviewing experts in the field in the form of politicians on both a local and a national level. Initially the local parties' methods were investigated, followed by a second stage where we researched the link between parties on the local and the national level. Marketing of parties on a local level turned out to a large extent to follow traditional methods.

The present Equality Project in the Swedish preschool has been studied according to its view on sex and equality. The purpose was to find out how the Equality Project is described, interpreted and implemented.The research questions focused the central concepts sex (gender identity, gender roles and gender patterns) and equality in the political level, the educational level and the executing level of the Equality Project. From each level some central texts were chosen and analysed.The results indicated that equality is interpreted as connected to an absence of gender patterns and gender roles. The concept of gender identity is differently understood in the different texts. The normative focus and the lack of psychology in the Equality Project are discussed..

The aim of this essay is to investigate how patrons, librarians and indexers use subject headings to describe and index fiction literature. We wanted to know if the groups concentrated on different levels in the text from a semiotic viewpoint, where words either can describe the manifest/connotative meaning or the latent/denotative. To investigate this we had four fiction indexers, four librarians working with fiction for adults and eight library users read and index four short stories. After that we did interviews asking them about how they were thinking when describing the texts, how they use subject headings, about their opinions on indexing and, in the interviews with the librarians and indexers, about their usual work assignments. The subject headings they listed were analysed according to the level they described.

Helsingborg has the intention to build a train tunnel south of Knutpunkten. This report investigates the hydro geological aspects of the project. Questions at issue that will be answered: 1. Which parameters affect the groundwater level? 2. How will these parameters change within 100 years considering climate changes and what will be the consequences on the groundwater level. According to SMHI climate analysis the climate can change causing increasing precipitation, temperature, and a rising sea level.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

According to the theory of environmental Kuznets curve there is a relationship between carbon emissions and GDP. The relationship has an inverted U-shape. Carbon emissions rise initially and then decreases once a certain level of GDP is obtained.This essay interprets earlier studies in the field of environmental economics and uses public choice to seek answer on how the population acts on aggregate level. This essay analyses 115 countries in cross-sectional data. The analysis shows that there is a significant relationship between carbon dioxide emissions and GDP that is increasing at first and then decreases for a certain level of GDP.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The purpose with this thesis was to study the special pedagogical perspectives that stood out in documents written by the special teachers in preschool. In order to maintain the thesis research questions a text analysis was carried out on the document ?Handledningssamtal? that was used by the special teachers in their contact with the teachers in preschool. The documents were analyzed based in the special educational perspectives and the results and measures from the analysis were divided into three levels; individual, group and organizational level. Finally a study of the connection between the analysis and the measures was carried out and the result was reported in a typology schedule inspired by earlier research.

The aim of this study was to analyze how discourses about domestic violence emerges in policy and practice, and to investigate how those discourses may change from a structural, political level to a local, practical level. The research questions focused how the problem of domestic violence is formulated at national and local level, scrutinizing the different discourses framing and reproducing the causes and solutions of the problem, and also to deduce how different context affects formulations. The empirical material consists of policy plans and interviews with social workers. The findings indicates that the issue of domestic violence is articulated differently on different levels. In action plans on the national level, the domestic violence is formulated within a structural discourse, being a problem on a (gender-) political level, whereas professional social workers recognizes domestic violence as a personal problem within an individual oriented discourse.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

This essay examines the process of fair value accounting of financial assets in a Swedish commercial bank, in contrast to the theoretical approach stated by IASB. The theoretical background contains a review of the academic standpoint on fair value accounting and historical cost accounting, a detailed description of fair value accounting according to current and future IASB regulation and on the American FAS 157 regulation. The empirical case study describes the process of valuing and classifying financial assets into level 1 and level 2 of the fair value hierarchy. The analysis describes how the legal requirements for classification are interpreted and applied in practice when valuing bonds and derivatives. The authors provide an explanation as to why the majority of financial assets are valued mark to model rather than mark to market as well as a suggestion on how the share of market valued assets can be increased..