The newspaper industry changes with the society. New trends and developments affect how layout and design are perceived. Therefore it is important for the survival of a news­paper to catch up with trends and retain contemporaneity. This demands that a daily paper frequently updates its appearance and sometimes even redesign the whole newspaper. Folkbladet, a newspaper in Norrköping, is currently in need of a new layout. The employees often deviate from the graphic guidelines that exist at the company today, due to that it doesn?t feel contemporary, but also because they don?t appreciate the appearance as it is today. This thesis is based on a study of the layout of Folkbladet and analyse: which tools can be used to create a distinct identity regarding layout, which tools you can use to create a clear structure and readability in a newspaper, and how Folkbladet can make use of these tools. To find out about the company?s situation today and their identity, interviews have been made with employees.

Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.

Most swedish newspapers have a homepage where their news are presented. Existing guidelines describing how to write for the web often recommends you to keep it short and stay objective. But how about longer pieces of content presented in the print version? What will become of reports, interviews and essays as we?ve come to know them as the printed newspaper goes digital?Interviews with representatives of five swedish newspapers shows that the extent to wich content is being published on the web is connected to the overall purpose of the web presence. The fact that many newspapers does not publish longer pieces of text on the web rather seems to be an economic issue, than a matter of good readability.Past studies shows that longer pieces of text may well work on the web, if the reader?s interest is big enough.

AbstractEssay in Political Science, D-level, spring 2010. ?Do the American mass media serve foreign policy interests? ? A scrutiny of two American newspapers? coverage of the coup d?état in Honduras in the summer of 2009?, Author: David Scott. Tutor: Anders Broman The bias of the American mass media has been widely discussed among scholars. Not only has this phenomenon caught the attention of political scientists, but also academics from other scientific fields.

The concept of the work-first principle (arbetslinjen) might be considered old, but still serves as the main principle as well as an instrument in the Swedish labour market and social policy today. The original idea was that work and willingness to work was to be rewarded, especially due to a common opposition against the passive receipt of grants. The general definition of work, today, is that it is something desirable that should be achieved and that unemployed primarily will be offered training or work rather than grants and subsidies. When the Moderate party re-launched themselves as Sweden's "workers' party of today", in the beginning of the 2000's, the concept was brought back into the spotlight. In the elections of 2006 and 2010, the labour market was widely debated and become a controversial issue, with the concept of the work-first principle playing a major role.The purpose of this thesis is to analyse and problematize how the concept was presented and explained in the nationwide newspapers Aftonbladet and Svenska Dagbladet during the 2010 elections, this in order to increase the understanding of the concept?s contemporary definition and policy implications.

Huvudsyftet med studien är att undersöka om det finns skillnader i risktagande mellan individer som bor i olika områden inom Gävle kommun, med konsumtion av försäkringsskydd som riskmått. Gävle kommuns 18 områden är indelade i fyra regioner vilka är centrum, norr, söder-väst och öst.Delsyftet är att studera vilka individuella variabler såsom ålder, förvärvsinkomst, boende, boendeförhållande, utbildning samt sysselsättning som påverkar konsumtionen av försäkringsskydd. Vidare syftar studien till att studera hur två fenomen, adverse selection och moral hazard, vilka härrör från informationsasymmetri, påverkar konsumtionen av försäkringsskydd.Metod: Arbetet utgår ifrån fyra stycken valda metoder vilka är klassificering, kvantifiering, hypotesprövning samt komparation. Vidare har sambandsmåttet, chi-två (?2), använts för att antingen falsifiera eller inte falsifiera en uppställd hypotes.

The writing style of a particular author can be divided into many subfeatures, for example use of words, language and syntax. Focusing on the latter, this study aims to show how well syntactic information alone can attribute the correct author to a document. Syntactic information is defined as overlapping syntactic subtrees of height one (1) for all sentences of all included documents. The performance is compared to that of the previously very successful method of comparing stop word frequencies. These are words normally excluded from search engine queries, because they are present in all sorts of texts regardless of topic.

TitelDagstidningen på 3,5 tum? - en nutids- och framtidsstudie av svensk dagspress förhållande till mobila tjänsterFörfattareMagnus Ekström & Björn GranstrandKurs LME310/MK1500 - Examensarbete i Medie- och kommunikationsvetenskapTermin HT-08Syfte Att undersöka de svenska dagstidningarnas satsning på mobila tjänster i nutid och framtid.Metod och materialEn kvantitativ enkätundersökning till ansvariga utgivare på samtliga svenska dagstidningar medutgivning minst 3 dagar/veckaHuvudresultatDrygt 40 procent av ansvariga utgivare anser sig ha mobila tjänster och 69 procent totalt anser sig ha det inom 2 år. De vanligaste tjänsterna är tjänster som baseras på mobiltelefonens SMS-funktion.Tjänsten att publiken kan skicka in nyhetstips och nyhetsbilder via SMS/MMS erbjuds av drygt 80 procent av dagstidningarna vilket är betydligt mer än de 40procent som från början ansåg sig ha någon mobil tjänst. Övriga vanliga tjänser är nyhetsprenumeration där dagstidningen skickar ut nyheter till läsaren via SMS. Resultatet visar också att relativt nya tjänster som taggtjänster och lokationsbaserade tjänster inte har någon spridning idag.

I denna uppsats undersöks medierapporteringen i expressen.se och aftonbladet.se under kravallerna i Husby 19-23 maj 2013, samt dagen därpå, den 24 maj 2013. Fokus ligger på olika gruppers förekomst som källor, exempelvis poliser, Husbybor och organisationen Megafonen.Uppsatsen består av en kvantitativ och en kvalitativ undersökning. Den kvantitativa delen fokuserar på vilket utrymme olika grupper får i egenskap av källor. Artiklarna har samlats in och därefter analyserats utifrån variabler som grupp, kön och citatlängd. I den kvalitativa delen undersöks på vilket sätt källorna framställs i tre utvalda texter.

This essay contains a discoursive analysis of fifteen travel reports from five of the largest papers in Sweden. The travel reports contains recaptions from wildlife tourism experiences were the predators are the main target, or at least one of the main targets. Seven of the reports are from Sweden and eight of them from Russia, Rumania, Finland, Turkey and the United States. Predators in this essay aims to those in Sweden called ?the big five?, these are: bears, wolves, lynxes , wolverines and golden eagles.

Most swedish newspapers have a homepage where their news are presented. Existing guidelines describing how to write for the web often recommends you to keep it short and stay objective. But how about longer pieces of content presented in the print version? What will become of reports, interviews and essays as we?ve come to know them as the printed newspaper goes digital?Interviews with representatives of five swedish newspapers shows that the extent to wich content is being published on the web is connected to the overall purpose of the web presence. The fact that many newspapers does not publish longer pieces of text on the web rather seems to be an economic issue, than a matter of good readability.Past studies shows that longer pieces of text may well work on the web, if the reader?s interest is big enough.

Thesis purpose: The purpose of this master thesis is to investigate the expectations of roles between supplier sales representatives and retailer store personnel in relation to in-store campaigns, this in order to enhance effectiveness of these functions creating an increase in consumer response. Methodology: The researchers believe that social phenomenon and their meanings are continually being accomplished by social actors, hence a study of individuals? expectations must have a point of departure in these people?s social reality. Store personnel and supplier sales representatives are to a certain degree affected by the structural power relationships within the organizational network, thus the researchers combine an interpretative and radical structuralist paradigm. Theoretical perspective: The researchers investigate expectations of roles through examining interaction between parties involved.

The free choice of upper secondary school?A study of the meaning of the information channels for the choice of upper secondary schoolAuthors: David Fridner & Rikard ZeilonMentor: Ingela WadbringQuestionnaire studyDate: 2008-08-11AbstractThe choice of upper secondary school is a very important choice, both for the school and for the ninth grader. In Göteborg, the free choice of upper secondary school has generated several new information channels apart from the traditional counselor, daily news and the acquaintance. Today it is harder than ever to reach the pupil through the constant media noise and new forms of communication such as events appear. The fight for each pupil gets more and more important every term and it has now become real big business.Today?s youth is imprinted by a growing individuality and everyone knows that equableness is something very important.

Huvudsyftet med studien är att undersöka om det finns skillnader i risktagande mellan individer som bor i olika områden inom Gävle kommun, med konsumtion av försäkringsskydd som riskmått. Gävle kommuns 18 områden är indelade i fyra regioner vilka är centrum, norr, söder-väst och öst.Delsyftet är att studera vilka individuella variabler såsom ålder, förvärvsinkomst, boende, boendeförhållande, utbildning samt sysselsättning som påverkar konsumtionen av försäkringsskydd. Vidare syftar studien till att studera hur två fenomen, adverse selection och moral hazard, vilka härrör från informationsasymmetri, påverkar konsumtionen av försäkringsskydd.Metod: Arbetet utgår ifrån fyra stycken valda metoder vilka är klassificering, kvantifiering, hypotesprövning samt komparation. Vidare har sambandsmåttet, chi-två (?2), använts för att antingen falsifiera eller inte falsifiera en uppställd hypotes.

The idea to this bachelor thesis was born after carefully following the coverage of Johan Persson and Martin Schibbye in Swedish media during their imprisonment in Ethiopia from June 2011 to September 2012. Based on our interest we designed two questions to answer throughout the thesis. These are:(1) How are Johan Persson and Martin Schibbye portrayed as journalists in the discussion about them that has taken place in Swedish media?(2) How is the journalistic profession described in the discussion about Johan Persson and Martin Schibbye in Swedish media? To answer these questions we decided to analyse texts that can be defined as the genre of opinion journalism, which all came from Swedish printed media. We have chosen 16 texts to analyse which show the variety of ways to write about Persson and Schibbye in the chosen genre during the chosen period of time. Opinion journalism is what newspapers use to attract readers, as they want to supplement the news coverage with comments and analysis from ?experts?. Persson and Schibbye were imprisoned in Ethiopia in June of 2011, and weren?t released until 15 months later, in September of 2012. To analyse our material we have amongst others used theories regarding social constructionism, representation, discourse, the journalistic identity and the journalistic ideals that exist in Swedish society.