TitelDagstidningen på 3,5 tum? - en nutids- och framtidsstudie av svensk dagspress förhållande till mobila tjänsterFörfattareMagnus Ekström & Björn GranstrandKurs LME310/MK1500 - Examensarbete i Medie- och kommunikationsvetenskapTermin HT-08Syfte Att undersöka de svenska dagstidningarnas satsning på mobila tjänster i nutid och framtid.Metod och materialEn kvantitativ enkätundersökning till ansvariga utgivare på samtliga svenska dagstidningar medutgivning minst 3 dagar/veckaHuvudresultatDrygt 40 procent av ansvariga utgivare anser sig ha mobila tjänster och 69 procent totalt anser sig ha det inom 2 år. De vanligaste tjänsterna är tjänster som baseras på mobiltelefonens SMS-funktion.Tjänsten att publiken kan skicka in nyhetstips och nyhetsbilder via SMS/MMS erbjuds av drygt 80 procent av dagstidningarna vilket är betydligt mer än de 40procent som från början ansåg sig ha någon mobil tjänst. Övriga vanliga tjänser är nyhetsprenumeration där dagstidningen skickar ut nyheter till läsaren via SMS. Resultatet visar också att relativt nya tjänster som taggtjänster och lokationsbaserade tjänster inte har någon spridning idag.

I denna uppsats undersöks medierapporteringen i expressen.se och aftonbladet.se under kravallerna i Husby 19-23 maj 2013, samt dagen därpå, den 24 maj 2013. Fokus ligger på olika gruppers förekomst som källor, exempelvis poliser, Husbybor och organisationen Megafonen.Uppsatsen består av en kvantitativ och en kvalitativ undersökning. Den kvantitativa delen fokuserar på vilket utrymme olika grupper får i egenskap av källor. Artiklarna har samlats in och därefter analyserats utifrån variabler som grupp, kön och citatlängd. I den kvalitativa delen undersöks på vilket sätt källorna framställs i tre utvalda texter.

This essay contains a discoursive analysis of fifteen travel reports from five of the largest papers in Sweden. The travel reports contains recaptions from wildlife tourism experiences were the predators are the main target, or at least one of the main targets. Seven of the reports are from Sweden and eight of them from Russia, Rumania, Finland, Turkey and the United States. Predators in this essay aims to those in Sweden called ?the big five?, these are: bears, wolves, lynxes , wolverines and golden eagles.

Most swedish newspapers have a homepage where their news are presented. Existing guidelines describing how to write for the web often recommends you to keep it short and stay objective. But how about longer pieces of content presented in the print version? What will become of reports, interviews and essays as we?ve come to know them as the printed newspaper goes digital?Interviews with representatives of five swedish newspapers shows that the extent to wich content is being published on the web is connected to the overall purpose of the web presence. The fact that many newspapers does not publish longer pieces of text on the web rather seems to be an economic issue, than a matter of good readability.Past studies shows that longer pieces of text may well work on the web, if the reader?s interest is big enough.

Thesis purpose: The purpose of this master thesis is to investigate the expectations of roles between supplier sales representatives and retailer store personnel in relation to in-store campaigns, this in order to enhance effectiveness of these functions creating an increase in consumer response. Methodology: The researchers believe that social phenomenon and their meanings are continually being accomplished by social actors, hence a study of individuals? expectations must have a point of departure in these people?s social reality. Store personnel and supplier sales representatives are to a certain degree affected by the structural power relationships within the organizational network, thus the researchers combine an interpretative and radical structuralist paradigm. Theoretical perspective: The researchers investigate expectations of roles through examining interaction between parties involved.

The free choice of upper secondary school?A study of the meaning of the information channels for the choice of upper secondary schoolAuthors: David Fridner & Rikard ZeilonMentor: Ingela WadbringQuestionnaire studyDate: 2008-08-11AbstractThe choice of upper secondary school is a very important choice, both for the school and for the ninth grader. In Göteborg, the free choice of upper secondary school has generated several new information channels apart from the traditional counselor, daily news and the acquaintance. Today it is harder than ever to reach the pupil through the constant media noise and new forms of communication such as events appear. The fight for each pupil gets more and more important every term and it has now become real big business.Today?s youth is imprinted by a growing individuality and everyone knows that equableness is something very important.

Huvudsyftet med studien är att undersöka om det finns skillnader i risktagande mellan individer som bor i olika områden inom Gävle kommun, med konsumtion av försäkringsskydd som riskmått. Gävle kommuns 18 områden är indelade i fyra regioner vilka är centrum, norr, söder-väst och öst.Delsyftet är att studera vilka individuella variabler såsom ålder, förvärvsinkomst, boende, boendeförhållande, utbildning samt sysselsättning som påverkar konsumtionen av försäkringsskydd. Vidare syftar studien till att studera hur två fenomen, adverse selection och moral hazard, vilka härrör från informationsasymmetri, påverkar konsumtionen av försäkringsskydd.Metod: Arbetet utgår ifrån fyra stycken valda metoder vilka är klassificering, kvantifiering, hypotesprövning samt komparation. Vidare har sambandsmåttet, chi-två (?2), använts för att antingen falsifiera eller inte falsifiera en uppställd hypotes.

The idea to this bachelor thesis was born after carefully following the coverage of Johan Persson and Martin Schibbye in Swedish media during their imprisonment in Ethiopia from June 2011 to September 2012. Based on our interest we designed two questions to answer throughout the thesis. These are:(1) How are Johan Persson and Martin Schibbye portrayed as journalists in the discussion about them that has taken place in Swedish media?(2) How is the journalistic profession described in the discussion about Johan Persson and Martin Schibbye in Swedish media? To answer these questions we decided to analyse texts that can be defined as the genre of opinion journalism, which all came from Swedish printed media. We have chosen 16 texts to analyse which show the variety of ways to write about Persson and Schibbye in the chosen genre during the chosen period of time. Opinion journalism is what newspapers use to attract readers, as they want to supplement the news coverage with comments and analysis from ?experts?. Persson and Schibbye were imprisoned in Ethiopia in June of 2011, and weren?t released until 15 months later, in September of 2012. To analyse our material we have amongst others used theories regarding social constructionism, representation, discourse, the journalistic identity and the journalistic ideals that exist in Swedish society.

This study was made in an attempt to give the forest research centre Mógilsá a producedtetratherm map and a better understanding of how topography and temperature influencethe growth of two tree species. The digital tetratherm map model, covering the northernpart of Iceland, was developed to investigate the correlation between tetratherm and thegrowth of Picea sitchensis and Larix (sukaczewii + sibirica). The study confirms theusefulness of digital terrain models in providing data for a lot of different factors and forthe tetratherm model. Hopefully will this tetratherm map be used in future studies.Secondly, investigations were made correlating the growth of the two species againsttopographic factors representing height above sea level, distance to the sea, slope andtopex. Thirdly, investigations were made comparing the aspect and the ground shape tothe growth.The growth rate of Larix had strong significant correlations to the tetratherm and thedistance to the sea- factors.

Background: Our daily lives and personal interactions are increasingly featuring social media and social networks in particular. Topics regarding social media, its impact on society at large ? both on corporate as well as individual behavior ? has been the focus of many research papers. Personal use of social networks are regularly being mapped out by researchers aiming at clarifying concepts such as engagement, trust and interactivity, and mapped by companies seeking to maximize return on investment concerning their marketing efforts. The aim of our study is (i) to map how companies and/or organizations operating on the Swedish market use their company?s pages on the social media as a way of communicating with their followers and audience, as well as (ii) identifying whether ?Real-Time Marketing?, in our own definition, is used or not.Methods: The research methods used included both quantitative and qualitative content analysis.

Public concern and the need of responsible way of doing business have brought forward the issue of sustainability at the forefront of discussion in the last decade. Even though, food retailers are playing an important role in the economy, they are exposed for criticism by media and consumers for any socially and environmentally irresponsible business practices because, the potential environmental and social impacts from their operations are significant. These impacts need to be recognized and properly addressed. The main objective of this study was to assess the sustainable business management of a cooperative food retail business in Sweden, known as Konsum Värmland (KV). The necessary data and information on history and status of KV, and its practical activities concerning the implementation of sustainable development programs as well as the motivation and challenges encountered by KV during the implementation were gathered via reviewing different documents, research papers and press releases; interviewing decision makers and other personnel in KV and other researchers from Swedish University of Agricultural University who have investigated KV.

Handling product returns has become a critical activity for organizations as the volume of gods flowing back through the supply chain rapidly increases. Few research studies have published specific empirical data concerning the reverse logistics practices of companies. Information technology and information support has long been recognized as a competitive weapon ? capable of enhancing company performance and achieving efficient reverse logistics. Reverse logistics is very unlike the forward, as it is more reactive and also has less visibility.

In a competitive market as supermarkets, hundreds of the same products fight for attention in the shops. Every day thousands of targeted advertising messages is given to us. As a natural result of all this, power is transferred to consumers. You can no longer differentiate yourself by only price and function, thus companies must play on the emotional aspects and create a relationship with consumers. A key to success is to understand people's emotional needs and then satisfying them.In various journals and papers you can find highlighted success stories of strong brands such as Harley-Davidson, Apple and Virgin Airlines.

Cover Story is a project, which students at Lillholms - and Ekholms School worked in during spring and fall of 2009. Several school subjects were integrated in project; social studies, art and Swedish, to empower the students to create, implement and design a magazine. The purpose of the project was to give the students the opportunity to fantasize about the future and their dreams by creating their very own Cover Story. During the project I realized that the student?s selection of magazine genre had a direct relation to the gender of the students themselves.

Tjänsteföretag är, i större mån än företag som endast ägnar sig åt försäljning av produkter, beroende av att kundens upplevelse i tjänstemötet blir så bra som möjligt. En tjänst kännetecknas av olika karakteristika som inte gäller för produkter. Exempel på sådana är att en tjänst till högre grad är immateriell, en tjänst går inte att lagra, den är mer heterogen och är ofta svårare för kunden att utvärdera.Det är därför viktigt för ett företag med inriktning mot tjänster att ta hänsyn till dessa aspekter av en tjänst när de utformar den fysiska miljön, inom vilken tjänsten produceras och konsumeras. Denna fysiska miljö kallas för servicescape, ett begrepp som myntats av Mary Jo Bitner. Vad vi har gjort i den här studien är att undersöka hur lunchrestauranger arbetar med servicescape och hur medvetna de är om dess påverkan på kundens upplevelse.Vår frågeställning under studien har varit:Hur arbetar lunchrestauranger med servicescape i syfte att öka kundens upplevda kvalitet?Syftet med studien har varit att skapa en förståelse för hur lunchrestauranger arbetar med servicescape och hur de tänker när de utformar tjänsteutförandet.