Today the right of the child to participate freely in cultural life and the arts is a goal on the political agenda. As a consequence, in 2011, twenty-six government agencies and institutions of culture were assigned to formulate strategies for activities for children and young people. These strategies are the empirical basis of this thesis. The aim of the study is to elaborate and problematize three issues concerning children?s culture from the viewpoint of a social constructionist understanding of childhood as constructed in various, often political, practices.

This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

The aim of this study was to seek knowledge about how the media audience interprets media representations of immigrants as well as the construction of ?us? and ?them? that is created from the media report.We implemented two focus group interviews, one containing only ethnical Swedes and one holding a variety of people with different ethnical backgrounds. The focus groups got to read nine news articles from different Swedish news papers selected by us, based upon previous research. These articles got to serve as the basis of the discussion.To supplement the focus groups, which got to represent the media audience, we also interviewed two different persons we choose to call informants, whom are both immigrants and are or have been politically active and often appear in local media.The interviews were our empirical material which was used for analysis. The method we used was qualitative analysis of meaning and was based upon a hermeneutic starting point, meaning that all humans are interpreting beings.

This thesis is concerned with how identity is connected to historical writings and what normsshapes the perspectives of history. The purpose of this study is to investigate the possibilitiesfor identification offered in history books used for history teaching. This study is concernedwith what role the nation plays and how it shapes the conception of history, with the hope ofcounteracting negative attitudes towards those not being identified as ?Swedish? in the historytelling.The study was conducted through discourse analysis. The material for this analysis consistedof three history books directed towards 4-6th graders.The study shows how identity is created through putting ?us? against ?them?.

The aim of this study is to examine how ADHD is discussed in the Swedish mass media. We have examined 21 articles from Aftonbladet, Expressen, Dagens Nyheter, Göteborgs-Posten and Svenska Dagbladet. All articles are reviewed from the newspapers online edition.Theories used are Erving Goffman?s theory of Stigma and Michael Foucault´s theory of categorization as well as Göran Palm's, Renée Skogersson's and Anders R. Olsson's theories about mass media.

The purpose of this master's thesis is to examine how a Swedish public library's collection of books on African history looks like, who the writers are and how Africa and its history areportrayed. The focus of the analysis is on the front and back covers and in some cases on theinformation texts inside the books. The chosen library is the city library of Umeå. The 15books examined were found on the shelf classified as Kp ? the classification for African history according to the Swedish SAB-classification system.

AbstractWe decided to explore former school pupils? experiences of not conforming to the norm. Earlier studies have focused on the children as ?the problem?.  We see this as worrying, especially since there is very little research focusing on the pupils? own experiences. The children?s own perspective needs to be brought to the fore.

The radio is a medium we often listen to whilst doing something else. We wake up, do the dishes, cook or drive to work. Radio as a medium reaches many people, regardless of whether it is through conscious or unconscious listening. We thereby thought it was an important medium to scrutinize in our study. The focus of our study is on the gender representation in P3 Nyheters broadcasts.

The Swedish concept of bildning, related to the German Bildung, finding its correspondence in English in refinement, formation and culture, is an important, though traditional rather than modern concept in cultural policy and sphere. The concept connected to the activity of the public library is relevant, as the library uses the word as a description of parts of its work. The meaning of the concept can easily be seen to be complex as well as disputed, borders on and is related to other concepts. The paper discusses different meanings to the concept according to different Swedish authors, as well as the connection of the concept to related ones. The varieties and differences are expressed as differences in discourse.

Semantic feature analysis (SFA) is a treatment technique used foraphasic word finding difficulties after stroke. The method has earlier beenevaluated with positive outcome regarding words that have been trainedduring intervention while more varied results have been presented regardinguntrained words. The aim of this study was therefore to evaluate the effectsof the method on naming in untrained nouns and verbs, in both confrontationnaming and in discourse. The present study is the first to evaluate SFA withSwedish-speaking persons. A single-subject design was used.

This paper takes it points of departure in a gender equality perspective and the perceived paradox between the governmental labour market policy and family policy. The first policy area has the aim to put people to work, whereas the other introduces a reform, vårdnadsbidraget, that point in the opposite direction. Which are the problem representations within the two policy areas and are the problem representations concordant or contradictive? From a constructivist perspective, langue is closely related to power through defining and ascribing meaning to reality. Drawing on political documents, speeches and articles formulated within the government, this paper analyzes problem representations through the use of discourse analysis and feminist political theory.

Journalists´ role in society has traditionally been of representative nature with a task to distribute news and scrutinize those in power. But technological changes have created a new publishing world outside the traditional media institutions. In today?s redactional society anyone can become a publisher in a blog or through other channels on online. This process can be seen as contributing to increased democratization giving everyone the opportunity to publish.

This study aims to draw attention to the discourse of Swedish language teachers and their literary repertoires from a didactic perspective. This leeds to the following inquiries: ?how to define and delineate a broader concept of text;? ?how realized is this concept in Swedish upper secondary schools;? and ?how does the use of the broader concept of text effect the ability to learn.? The empirical data comprise group interviews with six teachers who work at two different schools, in different towns, located in southern Sweden. The data are transcribed and carefully analysed by tools consistent with methodological approaches. The theoretical framework consists of discursive psychology.

In this thesis ? concerning didactics of literature ? I perform a reading and theoretical analysis of two pivotal works within reader-response theory, more precisely: Literature as Exploration (1938) and The Reader, the Text, the Poem ? The Transactional Theory of the Literary Work (1978), both written by Louise M. Rosenblatt. The object of this analysis is to examine whether Rosenblatts? theory and methodology can be used to accomplish understanding for ?the other?, what Martha C.

Muslims and islam are unquestionably a part of European social life. In recent times, however, different events, such as the enlargement of the EU and the fact that muslims to a higher extent demand their rights, have brought a number of questions to the fore concerning muslims and islam in Europe. Moreover, we can see an increasing level of islamophobia in contemporary Europe, but also that the EU has launched several programs to increase both the diversity and the unity throughout the Union and to combat islamophobia. However, most of these programs focus on islam as religion and muslims in general, and such a narrow viewpoint runs the risk of missing important issues.In this new context it would be interesting to widen the scope and ask what place not only the muslim community and islam, but also sharia (an important element in islam), may have in future Europe ? especially when it comes to muslim identity?My main objects are to see how the concept of sharia is constructed in the debates in the European Parliament, how that discourse relates to a social practice ? the increasing islamophobic ideas in Europe ? and what effect this may have on muslim identity in a European context.The results shows that the Parliament constructs sharia as, for example, something archaic, threatening, inhuman and misogynistic.