Title: Crisis communication strategy and brand ? A case study of Swedish Red Crossthrough dialog analysisAuthor: Anneli SaarelaPresented: 01.06.2010Purpose: The study addresses the subjects of crisis communication and organisational brand, in relation to stakeholders and brand reputation. The purpose of this essay is to study the dialog regarding the crisis of remunerations with the Swedish Red Cross and how the organisation responds to the criticism. An identification and analysis of the discourse regarding the brand are also included in the study. Part of the empirical material will also be used in relation to Situational Crisis Communication Theory (SCCT).

The aim of this paper is to examine the experience of two Swedish women who survived the tsunami catastrophe in Thailand 2004. Through their biographies, Sävstam and Ernsth-Ohlsson have revealed their experiences, before, during and after the tsunami catastrophe. Coping theory is used to explain how they cope with the consequences of the tsunami catastrophe, and how culture affects the coping process. Pargament´s (1997) theories in coping are used to examine this paper. Pargament argues that the coping process is influenced by the culture context of the individual.

To identify the underlying forces behind a product hype is difficult and the findings often seem random and unclear. To create a better understanding behind the affecting mechanisms would consequently be a valuable addition to the surrounding research area. The purpose of this paper is to understand if there exist common denominators between different product hypes and in such a case, which these are and how they function. By conducting a case-study on four products which have enjoyed immense sale success on the Swedish market, the possible presence of structural resemblance will be analyzed. From the study we can conclude common denominators such as the presence of an underlying trend and an overbalance of indirect decision basis do exist.

AbstractThe aim of this study is to highlight the professional?s perspectives and work with young girls who have eating disorder anorexia nervousa. We assume a social constructivist perspective where the professional?s interpretations and perspectives on the issue anorexia considered. The study is based on a qualitative analysis of interviews with seven professionals in the areas of work, social services, school counselor, school nurse, anorexia unit and child and adolescent psychiatry (BUP).From a thematic analysis of the interviews, three themes emerged.

The purpose of this essay is to contribute to an extensive understanding of former criminals and addicts. These people are facing several difficulties and possibilities during childhood, adolescence, the active period, the turning-point and life after the turning-point and we have examined what they might consist of.In this survey we have applied a qualitative method and collected our basis from interviews with former criminals and addicts. Criminality and addiction is a complex problem. There are many different factors which contribute to develop this. The most differential factors are; insecure childhood, low self-esteem and wrong kind of friends.

The main purpose of this study has been to explore and determine how the journalistic work was used by internet users to start and keep a discussion on the internet going.We started in the aftermath of a local arson in a town of Sweden, where a discussion on the internet forum Flashback and the local newspapers commentary fields was raised.We have used these discussions to study what part the journalistic work play in these events. To do that we used a critical discourse analysis and a rhetoric analysis to investigate how these discussions use news articles to make their point. We divided the comments into four different categories, which are comments about understandings of the event, comments that talked about the matters of fact, criticism pointed at the newspaper and comments that identify the offenders.The result of the analysis shows that both forums use journalistic work as facts in their discussions. Both also use earlier articles that were written before the arson, to make their point in the discussion..

This study focuses on why people not longer want to be a part of a religious communion they have earlier been a part of. To examine this I have made seven interviews with people who have left their previous communions. Together with the methodological and theoretical discussions on discourse analysis, Richard Jenkins discussions on identity and theories concerning the post-modern society, I have made an analysis on how these people consider their previous communions and its members. They refer i.e. to the social control, the ?closed? culture and the non-questioning-culture that constitute the communions and its techniques.

Hasselapedagogy mission in society, as a collective activity, is to help young people in LVU-care. Young people who are in need of help have shown abnormal behavior and thus become analyzed and sentenced for custodial care. The analysis and the establishment of the young people go after the rules for how a healthy life should look like. This means that there is an understanding in society about how we should live in order to fit into society. There is knowledge of normal and abnormal behavior in linguistic structures.

ABSTRACTBackground Calprotectin is a protein found in the cytoplasm of neutrophile granulocytes. In the course of inflammatory bowel disease (IBD), calprotectin is released during chronic inflammation in the gut. Activation of neutrophils during the inflammation is followed by activation and secretion of pro-inflammatory molecules such as calprotectin. Calprotectin is stable in stool up to 7 days and can therefore be used as a non-invasive marker for diagnosis, treatment and measurement of the disease activity in patients with IBD. The most common method for analysis of calprotectin concentration is ELISA.

This article seeks to examine the effects alcohol abuse have on the growth of women and how, as adults, their lives are affected by this. It tries to encourage a better understanding and knowledge of these experiences and how instances of support and help have influenced the subject?s life, from childhood through to adulthood. Through 10 qualitative interviews of adult women, all affected by childhood alcohol abuse, the article tries to get a better understanding of how these women coped under these circumstances. The article attempts also to better understand how the women?s experiences of support during childhood have benefited them and how they feel as adults today..

Due to their complexity and heavy wear from rail traffic, switches are a sensitive part of the railway infrastructure and moreover expensive to maintain. Furthermore, increasing railway traffic not only accelerates the wear rate but also obstructs the necessary maintenance measures. This paper examines the opportunities for a transition to a long-term maintenance strategy in the Swedish railway network. It contains a study of the maintenance strategy of Banverket, and also analyses statistics of errors in the railway infrastructure. The survey was completed utilising interviews with infrastructure managers, maintenance contractors, planners of railway operations and the Banverket material service department.

Analysis of the piece Pygmalion in set at the Gothenburg City Theatrefrom a gender perspective with the purpose to investigate which genders that arepresented and how the piece relates to the heterosexual norm. The method consists inthe analysis and discussion of how the pieces portrays females and males (with focuson feminine and masculine coded expression and presentation of desire) and whatconsequences it brings. This based on various method books of norm-breaking designwork for Aesthetic staff, and a theory based on Judith Butler's research. Primarymaterial consists in a piece analysis of Pygmalion, from a spectator's perspective.Main Results: The designing is consciously working with a set of norm-breakinggender expression, particularly female genders. The set translates socially criticalviews against patriarchal hierarchies.

"Race" is often used as a marker to exclude people from a society. What is interesting is not so much what terms that are used to describe people, but by what meaning they are associated with. For this thesis articles published in daily magazines have been the material used. An argument driven in the essay is that identity and oppression is not constituted from one subject position, but from several, such as class, sexuality and gender. The first question posed is how "race" is constituted through discourses throughout the subject positions class, sexuality and gender.

Multiple sclerosis is a disease whose course is capricious and unprediactable and the exact cause of the disease is still unclear. The purpose of this literature review was to describe factors that can effect quality of life of people with diagnosis multiple sclerosis. The results shows ten different factors that effect quality of life of people with MS: fatigue, activities in daily life, position of dependence, limits of the functional abilities, sense of guilt and shame, comunicationdifficulty, social network, emootional factors, depression and degree of difficulty of the symtomes. Work has been shown to bee a major factor that can make people with MS feel worthy and experience quality of life. Nurs is an important keystone in care of people with diagnosis multiple sclerosis..

The discussion regarding international aid tends to be highly debated for long periods of time. Some individuals are very positive towards aid and some individuals are less positive towards aid. This study aims to broaden the understanding of the aspects behind that. The previous research tends to focus on aid allocation within the EU, or which macro factors could influence which donor countries give to which recipient countries. This study aims to add to the research with which aspects at the individual level can influence the individual's attitude towards international aid from the EU.