Real options analysis is a method for assigning value to flexibility in decisions, coming from uncertainty in future outcomes. This thesis ascertains to what degree this method is superior to traditional net present value analysis, with regards to ease of implementation in relation to the benefits from being able to measure the total value. Real options analysis is evaluated with a case study of the Swedish online gambling market, and conducted with the binomial framework of Copeland and Antikarov (2003). The authors find the sensible use of real options dependant on the specific situation to which it is applied, i.e. a certain degree of future uncertainty and managerial flexibility is necessary for justification of the increased workload.

The purpose of this study is to discuss the use of social media by the Swedish Police for democratic purposes. The idea of citizen empowerment is closely related to the development of new communication technologies such as social media. Yet many studies indicate that governmental institutions rarely make use of the assumed potentials of social media.In this study, the democratic potential of social media is derived from Habermas normative concept of deliberative participation. Operational definitions emphasize discursive equality, interactive reciprocity and external impact. The analytical framework is combined with qualitative text analysis to highlight the conditions of interaction between representatives of the Police and citizens.In conclusion: the democratic potential of social media, from a Habermasian point of view, is to a significant extent neglected at the expense of its strategic advantages.

The purpose of this study was to explore if and how the Swedish Supreme Court are using the concept ?the child?s best interest?. This concept is used a lot in Swedish legislation, but it needs interpretation every time it´s used and is often perceived as unclear. This makes it interesting to see how this affects the individual child´s legal rights. Furthermore I want to see if the Supreme Court listen to the child´s own opinion and if not, are there any justifications to why not.

This project aims to explore how to create a working concept-based flower shop visual identity, with focus on brandig, eco-branding and visual communication. My main question is: How do I create effective visual communication for an ecological flower shop? The results of this thesis are that there are things to consider when creating a visual identity with an ecological concept. The most important question is if there is any benefit for your company to go green, otherwise positioning of your company will be hard. What I realized during the design part of my project was that if I use the methods described in this thesis and consequently applying my choices after the flower shops identifying words, a working concept-based visual identity will be possible to create..

This is a study concerning Hegel?s critic of Rousseau?s common will and shows how Hegel?s concept of freedom should be understood from this criticism. This is done first of all through a study of Rousseau?s social contract and Hegel?s Philosophy of Right. The different state theories which Rousseau and Hegel represent, are evaluated separately, first Rousseau?s then Hegel?s to see how Hegel?s philosophy is a continuation of Rousseau?s philosophy.

Det säkerhetspolitiska samarbetet inom EU fördjupas alltmer och inom ramen för Nice-fördraget , år 2001,så institutionaliseras ESDP. EU har tre alliansfria/neutrala stater som alla blev medlemmar år 1995. Imedlemsförhandlingarna förband de sig att acceptera medlemsskapet som ett totalt åtagande mot unionensframsteg och målsättningar, inkluderande utrikes- och säkerhetspolitik. Denna förutsättning har skapat etttryck på de alliansfria/neutrala staterna att anpassa sina säkerhetspolitika ställningstaganden till det nurådande europiska säkerhetsklimatet. Uppsatsen tar avstamp ur ovanstående förhållande och ställer frågorom några centrala inrikespolitiska faktorer som verkar för att bromsa en utveckling som kan innebära enavveckling av först neutraliteten, därefter alliansfriheten och slutligen innebära ett eventuellt medlemskap ien försvarsallians, NATO eller EU.

Title: Strategies for competition ? a study of the Swedish contact lenses market.Authors: Pernilla AArskog and Annika Lange.Background: As a market gets more mature and the competition increases, it is more important for a company to apply the right strategic perspective. There are four fundamental strategic perspectives for a service-oriented business: a core product-, a price-, an image- and a service perspective. This study is a about service management and take its point from the theories from the Nordic School about strategies for competition, customer value, perceived customer quality and customer loyalty.Purpose: The main purpose with this study is to analyze and evaluate how the actors at the Swedish market of contact lenses should compete to gain further competitive advantages.Method: The study includes four qualitative interviews with two traditional opticians and two Internet based businesses, but also a survey with 106 contact lens users is included.Analysis: In the analyse part of this thesis it was concluded that the traditional opticians conception about their customer not agrees with what the customer evaluate as important. Many of the customers have thought about changing their optician, and besides that do not recommend their optician, and can there for not be categorize as loyal customers.

This thesis is performed in cooperation with Prodelox AB and JTI (Swedish Institute of Agricultural and Environmental Engineering). The purpose of the project is to generate and develop a WC-technique with a closet sewer that keeps a higher TS-substance than 1.5 %. The WC-technique is mainly directed towards permanent households in sparsely-populated areas and cabins. The goal is to generate concepts of toilets with an extremely low use of water in terms of flushing. The design should be appealing and touch more senses than only the visual.

To enable the enhancement of the driver's environment in a forklift, an alternative form of steering has been evaluated. An earlier concept with a combined driving and steering wheel has been exchanged to a concept with two driving wheels. A link wheel has replaced the combined driving and steering wheel. The steering is done through differentiation of the velocities of the two driving wheels. The scope of this master thesis is to create a simulation model, create a control program and to evaluate the concept of two driving wheels.

Sustainable development is a concept that has been interpreted in a multitude of ways in different contexts. This essay argues that the discourse of "ecological modernization" has strongly influenced the way in which the concept of ?sustainability? has been constructed in Swedish environmental policy. This interpretation of the concept of sustainability offers the possibility of combining economic growth with ecological sustainability which stands in contrast to the assumptions of Deep Ecology and Green Theory. The aim of this essay is to explore how the concept of sustainability is being formulated in environmental policy both on a national level and in the city of Malmö.Considering these issues in a specific context, this essay focuses on city planning that is as an important instrument to promote urban sustainability both on national and local levels.

AbstractTitle: Brand communication ? An analyze of Borka and BayIcons communicative labor in relations with WJOS. (Varumärkeskommunikation ? En analys av Borka och BayIcons kommunikativa arbete i relation till WJOS)Number of pages: 53 (55 including enclosures)Author: Johan LarssonTutor: Göran SvenssonCourse: Media and Communications Studies CPeriod: Second term / autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The purpose of this essay is to study how two small Swedish clothing companies, Borka and BayIcon, manage their brand communication. Brand communication includes work with target groups, brands, media and finally communication in a bigger perspective.

This Master Thesis describes how a concept for a new fly fishing reel has been developed. Thethesis has been an interwork with Loop Tackle Design, which is a leading company in the flyfishing industry with their high-quality products. Loop designs and develops all types of flyfishing equipment like fly fishing reels, rods, lines and clothes.The purpose of this thesis is to generate a concept for a new type of fly fishing reel. The new flyfishing reel shall be innovative and reduce the number of components in fly fishing equipment.The solution for this is to create a fly fishing reel that is collapsible and can be used for all typesof fly fishing.The thesis started with a history of fly fishing and the equipments that have been used for flyfishing in the past and what is used today, in order to get an idea how fly fishing haveprogressed. A frame of reference was then compiled to get an idea of the forces and surroundingsa fly fishing reel will be exposed to.

Emotional Intelligence (EI) is a highly used concept in contemporary organizations, especially in the recruitment process or education of employees and managers. The aim of this study was to examine the discursive production of the concept emotional intelligence and how it, linked to an organizational context, is expressed in web-based articles and course homepages. In total 11 texts related to emotional intelligence and organizational contexts were used as the object of study. A three-stage model was used as a method for analysis. The model included a content analysis, argument analysis and a deconstruction analysis in order to expose what was said about emotional intelligence and how it was said.

The purpose behind this study is to explore and explain the role of fear arousal when combined with the concept of customer satisfaction and retention in one marketing strategy. The major theories applied are the concept of fear appeals and the concept of customer satisfaction & customer retention. We chose to conduct our research through an ethnographic case study of KM. We did a qualitative study where we collected 10 interviews and we conducted observations. Our empirical data consists of academic articles from scientific journals, interviews andobservations.

Uppsatsens huvudsyfte är att undersöka om amerikanska och brittiska stridserfarenheter av kalibern 5,56 i Afghanistan kan bidra till att utveckla den svenska Försvarsmaktens taktiska förmåga. Anledningen till varför jag valde att utgå från dessa länder är därför att de har fler öppna källor samt har mer erfarenhet än många andra. Studien genomfördes genom en kvalitativ textanalys av bland annat reglementen, rapporter och artiklar. Uppsatsen visar att Försvarsmaktens kaliber till sin automatkarbin, 5,56, var potent för stridstaktikanpassad för invasionsförsvar. Detta delvis på grund av kaliberns egna logistiska fördelar men även därför att de prioriterade vapensystemen för infanteriförbanden, lätta pansarvärnsvapnen, innebar relativt korta stridsavstånd.