The aim of this essay is to study five teachers' perceptions and experiences of a multicultural class. I want to find out how they relate to intercultural education and how they experience that they may apply it.Sweden is a multicultural society. This fact is even reflected in the school and this imposes on teachers finding new ways to educate and prepare their students for the multicultural society.I chose to carry out a qualitative survey and interviewed five teachers having contact with a multicultural class. The study also offers suggestions to future teachers who can benefit from it in terms of adopting convenient attitudes in multicultural classes with better understanding.The outcome reached shows that the interviewed teachers try to make use of intercultural pedagogy by addressing differences between students, adapting teaching to supply for the needs of students, and also by having good contact with parents. But teachers also experience difficulties.

AbstractPolymetallic (Pb-Zn-Cu-Ag-Au-Sb-As-Bi-Cd-Te-Se-Ge?) quartz veins occur in an area from Eidsvoll in southeastern Norway to west of LakeVänern in southwestern Sweden. They most likely formed during the waning stage of the c. 1 Ga Sveconorwegian orogeny. In Värmskog parish, Värmland county, several mineralized quartz veins of different types are known.

I kampen om marknadsandelar utgo?r engagerade medarbetare en viktig konkurrensfo?rdel. Ett medel som organisationer anva?nder fo?r att pa?verka ansta?lldas organisationsengagemang a?r lo?n. Syftet med fo?ljande tva?rsnittsstudie var att studera betydelsen av faktisk lo?n och lo?netillfredssta?llelse fo?r ansta?lldas organisationsengagemang, samt utreda om det finns en skillnad mellan privat och offentlig sektor.

The aim of this paper was to discover the functions and workings of personal networks and their advantages for self-employed sound designers and producers whose focus was upon the moving image (film, advertising, tv, etc). Investigations on how entrepreneurs develop their networks were made, as well as inquiries on how these networks are used for generating work. Another important aspect perused was whether or not the networks are dependent on specific geographical locations in order to function. A case study and comparative analysis was undertaken, based upon three qualitative interviews with entrepreneurs whose operations shared several similar characteristics. The results pointed out the importance of constantly making new contacts, and maintaining and managing current ones.

This thesis examines effects that occur when consumers are placed in a negative category by the sender in an internet marketing context. The effects studied are attitude towards the ad, attitude towards the media, sense of being monitored and sense of being categorized. The authors argue that consumers will become increasingly aware of the fundamentals of internet marketing and how advertisements online are being directed towards them. Consumers will thus, to a larger extent than today, analyze advertisements and how they have been individually categorized by the sender. This will affect the way advertisements are perceived.

För ett kreativt ledarskap behövs kompetens inom flera olika områden. Olika former av struktur, kunskap om personal, medvetenhet om maktrelationer och det skådespel som pågår är fyra perspektiv på organisation och ledarskap som Bolman och Deal (2005) skriver om i boken Nya perspektiv på organisation och ledarskap. Syftet med rapporten är att se om det finns marknadspotential för kompetensutveckling inom ledarskap i reklambranschen i Göteborg. Detta görs genom att ställa resultatet av strukturerade intervjuer om kompetensutveckling inom ledarskap i reklambranschen i Göteborg mot några av de teorier och studier som gjorts om organisation och ledarskap. Resultatet visar att reklambyråer kompetensutvecklar inom ledarskap men att det finns ett behov av och en marknadspotential för ytterligare kompetensutveckling inom ledarskap i reklambranschen i Göteborg..

?If we consume the product as a product, we consume its meaning through advertising? ? Jean BaudrillardSyftet med denna studie är att identifiera och analysera bakomliggande myter om lycka i kommersiella reklamfilmer, utifrån ett konstruktionistiskt perspektiv. Analysmodellen, som bygger på semiotik och neoformalism, genererade kunskap om de olika berättarstrukturerna kring lycka i de undersökta reklamfilmerna. Resultaten indikerade framförallt att berättarstrukturerna om lycka grundar sig i myter som är starkt kopplade till den kapitalistiska ideologin. Studien avser därmed att blottlägga och analysera myter om lycka i reklamfilmer ur ett kritiskt konstruktionistiskt perspektiv..

The goal of our research is to give the general picture of the attitudes of immigrants to their own integration process into the Swedish society, focusing on the feeling of belonging, satisfaction with the social network, as well as confidence in the future. Moreover, in our study, we investigate a possible relation between the attitudes of the immigrants to the above-mentioned variables and their age and education. The research is based on a quantitative questionnaire investigation, which comprises all Sfi students at level D in the northeastern part of Skåne county. The research shows that the majority are open to the Swedish culture and traditions, keeping, at the same time, their own native traditions. Four out of five think that the Swedish language is important for integration.

The main objective of this thesis is to study the brand manager?s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever and Nestlé, to get a picture of brand managers? role and responsibilities within the B2C environment which is already quite far ahead in the development of the brand management thinking..

We have in this study preformed a quantitative examination on how hooligans use film and new technologies to spread private videos on the Internet. With today´s technologies it is very easy for hooligans to publish their videos. In this study, we have choosen to do a questionnaire poll based on seven questions about what people think of hooliganviolence on online video sharing sites. We have also conducted an online interview with a former swedish hooligan. The people who participated in our study are all anonymous, and therefore we have no age or gender included in our study.

???This research traces the trajectory of those methods of teaching grammar that five different teachers in Swedish from Stockholm municipality use in their practice. ?Their both constructive and negative attitudes towards grammar were in fokus when looking after the connection between their own experience of learning/teaching native language grammar and the methods that they are actually using in their own classes. I was trying to gain knowledge and achieve the purpose of this research by means of a qualitativ method.

Syftet med studien har varit att utröna huruvida Oriflames svenska reklamtexter skiljer sig från sina polska översättningar samt om eventuella skillnader beror på kulturell anpassning till målkulturen. Vidare har en bildanalys genomförts med syfte att undersöka samspelet mellan text och bild samt hur detta samspel eventuellt kan påverka konsumenterna. Trots att den kvantitativa analysen visar att käll- och måltexterna inte skiljer sig åt särskilt mycket, avviker texterna dels innehållsmässigt, dels när det gäller de könsroller som konstrueras i de undersökta texterna..

Avsikten med denna fallstudie är att jämföra annonsering i några svenska magasins tryckta och digitala upplaga. Fokus ligger på hur annonseringen förändrats i övergången från tryckt till digital produkt. Skillnader i mängden annonser, dess layout samt avsändare och budskap har undersökts.  I vilken grad annonsering i de digitala magasinen använder sig av multimedieinnehåll ämnas också undersökas. Det vill säga ljud, video och hyperlänkning samt länkning till sociala nätverk.

Denna rapport kommer att behandla processen i skapandet av RADA som är en applikation där användare kan dela idéer. RADA är ett uppdrag av Acne Digital som jag har tillägnat 3 månaders praktik. Målet med RADA är att medarbetarna som jobbar på Acne Digital ska på en snabbt och interaktivt sätt kunna dela idéer och bilder. Rapporten beskriver hur arbetet gick till från koncept, design och utveckling till en färdig slutprodukt. Jag kommer att undersöka skillnaderna mellan olika tillvägagångssätt när det gäller utveckling och design för webbaserade applikationer och så kallade native applikationer, som släpps på App Store eller Google play.

This thesis is a systematic review of the Swedish healthcare and hospital-library?s authorities on the consumer health information. The goal is to evaluate the strengths and weaknesses that are inherited in two professions (medical and LiS) with two completely different perspectives on mediating information.The method used is a mix between conceptual analysis of the Swedish term ?patient information? and a Critical conceptual analysis, according to Fairclough, of published native theses and international professional journals.Conclusion of the thesis is that although the nursing and medical staff has the necessary medical expertise it does not, in many cases have either the time or skill to completely satisfy a patient or his/her next of kin´s information needs when exposed in a uneasy situation as when in need of treatment or help in any kind.The hospital librarian on the other hand does have the intermediating skills and most often the time to explain complex treatments or medical procedures, but the lack in medical or nursing expertise.In a perfect setting there is an inter-professional cooperation which brings a lot of positive results. The problem today is often to overcome the gap in awareness of one and other that exists in a modern Swedish hospital..