The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

I denna kvalitativa studie undersöks hur ungdomar i 19-25 årsåldern ser på hälsa och hälsokommunikation. De är så kallade ?digitala infödingar? dvs. ungdomar som är uppväxta med och använder sig av digital teknik. Tio ungdomar har intervjuats med syftet att få ett underlag som kan öka förståelsen för digitala infödingars beteende och behov när det gäller hälsa.

The purpose of the present study was to translate Western AphasiaBattery ? Revised (WAB-R) to Swedish and test the translation on a group of nonlanguage-impaired individuals. The purpose was also to establish equivalencebetween WAB-R and its Swedish translation and to examine a possible correlationbetween test results and the background factors sex, age, educational length andfirst language. 67 subjects participated in the study. The results showed that femalesex, long education (?12 yrs) and being a native speaker of Swedish had significantpositive association to a higher test result.

In this thesis, the impact of collective ratings on customers? perception of a product is examined. The empirical data comes from an experimentally designed survey where the effect of collective ratings is measured in the setting of a traditional advertisement for a feature film. In contrast to what previous research would suggest be to the expected outcome, the authors of this paper concludes that in comparison with alternative designs of advertisements, there are no measurable advantages of including collective ratings in advertisements from the marketers point of view. We find two explanations to the result: (1) people tend to self-report that they are more influenced by collective ratings than they actually are, and (2) the advertisement which lacked a rating could be as attractive due to cultural interpretations of white spaces..

This study was performed in order to evaluate if the method of collecting uterine secretion by the tampon-method is representative for use in studies of uterine secretions in mares. Uterine secretion collected by tampon in six mares was compared with secretion collected by aspiration, regarded to be a native sample, at the Institution of Obstetrics and Gynaecology, SLU, Uppsala. Proteinanalysis was made at the Department of Farmaceutic Bioscience, toxicological unit, Uppsala University. Cytological smears and ultrasonography was used to assess if the tampon had caused an inflammatoric reaction that could influence the protein content of the samples. The results suggest that the tampon and aspirat method do not differ when it comes to proteinconcentration, but the distribution of proteins differ between these different collection methods. This difference could not likely be explained by means of proteins due to an inflammatory reaction from the tampon, since neither the cytological nor the ultrasonographical examination gave any indications of inflammation.

The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

The aim with this study is to achieve an increased understanding and knowledge about terrorist groups. The factors that the study come to be focused around is the groups' objectives, their organization, which enemies they have and with which means that they use for there terrorism. In order to respond to this aim the four different terrorist groups, Colombian revolutionary armed forces (FARC), Baskien - our native country and our freedom (ETA), red Army fraction (RAF) and al Qaida is studied.To achieve the aim of this study the methods qualitative text analysis and comparative method is being used. It is designed also within the framework of this study a categorization model that is used as method in order to do a division of the studied groups based on their objective, enemies, organization and means. The model is also constructed to be used in order to analyze others terrorist groups than these current groups.The result of the study is presented in the categorization model on page 32 in the essay..

This study, carried through interviews with six individual elderly persons, describes their stories in regards to how they experience growing old in Sweden as well as the connection between having a different ethnic background in the aging process. Therefore, the main purpose of this study is to highlight important themes and issues, i.e. the shortcomings and the advantages of growing old in Sweden, which these persons experience in their everyday life. As many of them have not by their own choice chosen to grow old in Sweden, the importance of having a relationship with fellow countrymen, being able to communicate in their own native language as well as have a basic knowledge about the elderly care system are aspects these individuals emphasize to be of great importance. The result of this study, based on several theories that reflect over individuality and perspective ethnicity, indicates that aging is based on an individual primary process experience and that there are no rights and wrongs of how one should deal with/experience the growing old process.

The purpose of this study is to contribute knowledge on how pedagogues use play as a way to expose children to the English language. I chose the qualitative method of interviews to conduct my study. The objects of study were four English speaking pedagogues at a preschool with English in their profile. This profile was a major factor when choosing where to carry out the study, as not every preschool in Sweden offers English.The interviews were conducted in English, as all four pedagogues were native English speakers and I did not want a possible language barrier to influence the results. The questions were composed with play as a focal point and a way to expose the children to English.My findings showed that play is an important tool for children to take part of and learn English.

Diabetes mellitus is a rising epidemic throughout the world and there is currently great interest in quantifying the beta-cell mass (BCM) in vivo non-invasively. In the present experiment, the feasibility of in vivo imaging of the glucagon-like peptide-1 receptor (GLP-1R) in beta-cells was examined, using the positron emission tomography (PET) tracer [68Ga]Ga-DO3A-VS-Cys40-exendin-4 as a marker, in native pancreatic beta-cells of a porcine diabetic animal model and healthy controls. Eight Swedish high-health domestic pigs were randomly assigned to be either controls or made diabetic using streptozotocin (STZ). The experiment proceeded during eight weeks, starting with an acclimatisation period. Once the pigs had been socialised they underwent surgery for the insertion of a jugular vein catheter, allowing induction of diabetes with STZ, intravenous (i.v.) injections and stress-free blood sampling. Development of diabetes was confirmed by clinical examinations, blood glucose values and insulin-staining of pancreatic sections post mortem. The diabetic pigs were insulin treated and responded well.

Det här arbetet handlar om tambins inverkan på naturligt förekommande pollinatörer. Min frågeställning berör: tillgången på näring, hälsotillståndet och populationsnivån hos naturligt förekommande pollinatörer i förhållande till tambins närvaro. Det som framkommit av den här litteraturstudien är att introducerade tambin leder till att naturligt förekommande pollinatörer minskar i antal kring bikuporna, en del arter söker föda på andra blommor eller senare på dygnet än tidigare. Den minskade tillgången på föda som denna konkurrens innebär har en negativ inverkan på humlors kroppsstorlek och därmed deras överlevnad. Samt att tambin kan föra över patogener så som varroakvalster, nosemasjuka och deformed wing virus till humlor vilket leder till minskad livslängd och sämre fortplantning..

The purpose of this thesis is to examine how genealogists create identity through their own research, and how they live with their ancestors in the everyday life. The questions at issue are: How do genealogists deal with concepts like ?native home district?, ?heritage? and ?family?. Does it exist a problem in creating identity and how genealogists regard other people with a different background, for instance immigrants. This thesis consists of three parts: in the first I present my aim, questions at issue, my method with qualitative interviews, and my theoretical frame from sociology and anthropology.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

This thesis has been carried out in collaboration with LEDtec International AB. LEDtec focuses on innovative solutions in LED screens. Everything from large advertising signs to welcome signs in cities, to screens indicating speeds or warning of heavy traffic. The task was to was to help them develop a new version of the control board that is used in some of their products. The reason for this is that their old control board is obsolete and the components that are on it, is no longer manufactured or in need to be renewed.

Syftet med uppsatsen är att ge en bild av hur generella projektledningsmetoder används inom reklambranschen. Vi ville undersöka vilka aspekter av projektledningen som kan påverkas av de speciella förutsättningar som finns i reklambranschen. Varje reklamprojekt innehåller en skapandeprocess, och vi ville se hur sådant påverkar projektledningen.Vi sammanställde först ett antal generella projektledningsmetoder för att få en teoretisk bild av hur projekt kan bedrivas. För att ge läsaren en inblick i reklambranschen och hur reklam skapas, beskrev vi även reklam ur ett teoretiskt perspektiv.Med utgång från vår teori, genomförde vi en kvalitativ studie av sju reklambolag i Karlstad. Vi gjorde djupintervjuer med en projektledare från respektive byrå, under vilka de fick beskriva sitt projektarbete.