Sökresultat:
549 Uppsatser om Native Advertising - Sida 20 av 37
"Ibland känner jag mig som en person med flera huvuden" : En studie om hur språk och identitet samspelar.
Abstract The purpose of my essay is to understand how language and identity interact in individuals with an immigrant backgrounds? My main focus is rooted in the individual`s identity and my questions are:- How is the informants talkning about the importance of being able to make themselves understood with the language?- How do they talk about the creation of identity?- How does language and identity be linked in their discourse about language and identity? To accomplish this and to answer my questions I have chosen to use a qualitative method based of interviews. I believe that this method is the most appropriate in order to provide answers to my questions. I interviewed four people who have lived in Sweden between 3-6 years. Two of the informants are from Latvia and speak fluent swedish, the two other informants come from Chile and are currently learning swedish.
Det är svårt att lära en gammal hund sitta : En jämförande studie mellan högstadieelevers och gymnasieelevers syn på jämställdhet
The aim of this research is to do a comparison between students? view of equality in secondary school and in gymnasium. The research begins with four focus groups, two on each grade to conduct material. The focus groups with girls and boys were separated from each other. With help from the researcher, acting as a moderator in the focus groups, the students have discussed advertisement and what message it convey.
Native vs Webb : En analys av appstrukturer
This paper is a degree project on the C-level, 15 points at University West, Department of Business and IT dept. Informatics. This study is about agile methodology and its impact on IT projects. Requirements management is a process within an IT project, where customer has certain requirements that must be met by an IT system. The difference between the traditional and agile development is in the requirements management process and it can cause problems in a project.
MoSync för multi-plattformsutveckling till smartphones
Det här är ett examensarbete som är utfört på uppdrag av Meal Planning Concepts AB. Målet var att utveckla en native multi-plattformsapplikation till smartphones och surfplattor som skulle fungera på Android och iOS och dela databas med deras nuvarande webbsystem. Funktionaliteten skulle vara baserad på den som fanns på deras webbsida. Applikationen utvecklades i MoSync som är ett ramverk som klarar utveckling till multiplattform. Examensarbetet gick också ut på att utvärdera MoSync under projektetsgång och presentera andra liknande verktyg och hur de förhöll sig till MoSync.
Faktorer som underlättar för invandrarungdomar att komma in på högre utbildning
SummaryThe numbers of students in higher education with foreign background are still lower than expected. The universities around the country are increasingly committed to attract students among this group. Many of investments and researches have been done to explore new approaches. There is need to understand how students evaluate their choices. These studies will help marketing the educations which are more responsive to student's expectations.
Informatörer och professionalisering
The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.
Kulturfrämjande arbete i förskolan : Sex pedagogers syn på hur de arbetar med barnens olika kulturella bakgrunder
The purpose of this study has been to examine what approach and experience pedagogues at pre-schools, with a limited amount of nationalities, have regarding cultural promoting work in pre-schools. The concept ?cultural promoting? mainly regards the children's cultural backgrounds. The first question formulation focussed on the what the concepts ?cultural promoting? and ?cultural diversity? meant to the pedagogues.
?Klicka? ?Gilla? ?Dela? En studie om användares uppfattningar, attityder samt beteende till anpassade annonser i nyhetsflödet på Facebook
This thesis is a study of Facebook users? beliefs attitudes and behaviour towards personalised adverts on the site, using Wang & Suns theory about the relationship between beliefs and attitude toward online advertising (ATOA) and the connection between attitude and behaviour. The result, based on qualitative research and interviews, will introduce a deeper understanding and interpretation of users? beliefs, attitudes and behaviour toward personalised adverts. The result showed that people perceive the site?s personal adverts as intrusive and interfering with their personal space and the purpose of the site.
Integrerad genom språket? : Interaktion och samtal med kvinnor från olika etniska bakgrunder
The thesis examines how language, culture and family structures interrelate and affect the process of migration. Vital is how women from a different ethnic background integrates during migration and in a dialogue context with us as researchers and native Swedes. The thesis is interdisciplinary and analyzes empirical data through a qualitative method by using the perspectives gender, ethnicity and identity. The empirical material consists of 7 interviews, which have been transcribed and then broken down in to quotations. Thesequotations have then been analyzed using the perspectives mentioned above.
Vilseledande Underhållning : Ungdomars Attityder till Dold Viral Marknadsföring
In this paper, we examine the attitudes of 16- to 19-year olds towards stealth viral marketing in the form of videos posted on websites such as Youtube. Apart from their general attitudes towards the phenomenon, we were also concerned with their views on the ethics involved in this marketing method and how this affects their view on the companies behind the advertising. To accomplish this, we administered a survey to a sample chosen by convenience. Using the Persuasion Knowledge Model and prior research on the subject, we then analyzed the gathered data and reached the conclusion that the respondents in our sample were mainly positive towards stealth viral marketing in this particular form, that they generally did not consider it unethical and that even though most considered the companies to be responsible for such videos, teenagers were not likely to take negative actions against them if they found out that a video that they had seen was in fact a stealth viral video..
Att lyckas med "det svåra" : En kvalitativ studie om att återetablera sin karriär med framgång i ett nytt land
The study has examined how some immigrants have managed to reestablish their professional careers in Sweden. Through in-depth-interviewing with six immigrant informants representing different genders, age and professional experience the process of successfully reestablishing a career within the same professional area in Sweden as in their native country is examined.The study looked at structural and individual possibilities and obstacles which affected the individual. In addition the study looked at the personal characteristics and strategies used by the informants to overcome and succeed in adapting and reestablishing their working life. The study has drawn on human capital and social capital theory for a basic understanding of how education and skills affect. In addition the informants have surpassed structural barriers affecting many other immigrants.
"Det var synd att Süleyman Efendi måste dö" : En introduktion till den turkiska litteraturhistorien och presentation av Orhan Veli Kanik
The paper directs to introduce the turkish literary tradition to an fairly unknown european audience, as well as to present a turkish poet called Orhan Veli. Since there is hardly any literature written within this subject in either swedish or english I have come to the conclusion that the europeans have not yet been subjected to a discussion of this nature. For this reason my main task has been to gather and compose all that has already been written within this matter. I have chosen not to dig deep into such an unexploared subject, but rather offer different types of entries with which further research can be pursued and built upon.The early literature in Turkey consisted mostly of imitations of the well established arabic- and persian traditions. Because of that the turkisk modernism came, in comparison to the rest of Europe, relatively late.
En bild säger mer än tusen ord, eller?: en studie om inferens
Without being aware of it, cognitive processes continuously take place in our heads. We are forced to fill in the information gaps that we meet in our everyday life in order to create an understanding and to form a whole, and that?s where the importance of inference comes in. To create inference implies creating meaning from something that is not explicitly given. Having knowledge about this process offers great possibilities, while not taking it into account may involve risks.
Gerillamarknadsföring -Konsten att sprida ett budskap med knappa resurser
I genomsnitt utsätts vi för 3000 reklambudskap under en dag, men bara cirka 14 % av de okonventionella kampanjerna har någon effekt. Vi har blivit för medvetna om hur reklam påverkar oss och för kritiska mot media för att köpa dessa budskap. Jay Conrad Levinsons grundade för cirka 30 år sedan begreppet gerilla marknadsföring. Den här kreativa marknadsföringsmetoden var till en början tänkt för de företag som hade begränsade resurser. Metoden kan vara väldigt kostnadseffektiv och används idag flitigt bland både stora som små företag.
Samhällets kropp
The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.