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2444 Uppsatser om National brands - Sida 60 av 163
Cross-border and corporate aspects on culture in mergers and acquisitions
Med utgångspunkt i aggregerade och individuella inkomstdata diskuteras vilken roll upphovsrätten spelar som incitament för det kreativa utbudet i stort. Resultaten visar att kreatörer får små andelar av sina inkomster från upphovsrätt och obetydliga andelar från direkt från upphovsrätt, med vissa skillnader mellan olika grupper av skapare. Kreatörernas inkomster fördelas ojämnt och de små inkomsterna från upphovsrätten fördelas extremt ojämnt. Mot bakgrund av redan existerande utbudsöverskott samt omfattande substitut för upphovsrätten bedöms upphovsrättens incitament som svaga för utbudet i sin helhet..
Corporate storytellings påverkan på ett företags employee brand : En kvalitativ fallstudie av hur företag kan påverka anställdas engagemang
AbstractA useful tool for companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the employee engagement and their relationship with the company, corporate storytelling can be applied, with is an internal communication that strengthens the internal rumour and values that represent the brand. Since engagement and motivation is important factors when creating a strong employee brand, there is a need for further research on how corporate storytelling is used by companies to influence employee engagement and motivation, as corporate storytelling leads to deeper commitment among employees.PurposeThe purpose of this paper is to explore how companies use corporate storytelling to influence their employee branding.MethodologyThe authors conducted a qualitative case study on how the retail organization Boomerang. The empirical material was collected thru semi-structured interviews with Boomerangs management and employees.ConclusionThe conclusion shows that the employees prefers when corporate storytelling and various communication is put in context, this because it?s easier for the employees to understand.
Det är ju nästan krig
This paper intends to examine how two newspapers, one local and one national newspaper, reported the gang-related homicides in Malmo in 2011, and compares these two news reports to see if there are any similarities and differences. Another aspect of this study is to elucidate how these two newspapers constitute Malmo as a city.
Fairclough?s critical discourse analysis is applied in this study, where I analyze the two newspapers? news coverage based on their content. The content is analyzed by studying the text?s vocabulary, grammar, cohesion, structure, transitivity and modality.
One similarity is the use of objective modalities, where both newspapers have a tendency to make interpretations and speculations as fact.
Holdningskampen 1940 - 1942 och dess fortsättning : Med betoning på kyrkans roll som sammanhållande faktor under ockupationen av Norge
During the period of occupation of Norway between the years 1940-1945 the National Lutheran Church took the responsibility of supporting the Norweigans in their ideological battle against the Nazis. This was a period named Holdningskampen in Norwegian history. One person to remember was Eivind Berggrav, bishop in Oslo diocese. He was the one responsible for the theological document of importance Kirkens Grunn that became important as a document against the Nazis and the small percentage of Christians that related to the naziinspired-church. Berggrav was also one of the founders of Den Midlertidlige Kirkeledelsen, the organisation responsible for the non-nazified churches.
En Fallstudie av Implementeringen av EU:s Minoritetsskydd
The intention of this thesis in political science is to understand how the European Union fights and prevents discrimination against the Roma minorities in Sweden and Romania, and how the implementation works in reality. The study consists of defining what it means to be objectively discriminated, what ethnicity really means and how the implementation process consist of a comparison and statement has been made by the national governments and comparing how two socioeconomically different member states handle EU directives and implement them in Sweden and Romania. The main findings of this study was that EU policies lack the capital and explicitness that is needed for great results to be accomplished and that the governments in both countries have different issues with implementing the protection of the human rights and Roma culture, and that EU needs to be more practical and develop in a faster pace. .
Undervisning utan kursplan och betyg
Abstract My purpose of doing this study is to investigate the culture of delivering education in a strange combination of subjects labelled ?Language choice Swedish/English?. The activity however exists without curriculum, syllabus or certification. I want to put study the problem of delivering an educational activity without national certification. I will use a hermeneutic approach and render properly the headmaster?s, the teachers? and the students? views on the activity in one school.
Fysprofilen hos puckelpiståkare på elitnivå och en jämförelse av fysisk prestation över tid
AimThe aim of the present study was to evaluate physical performance according to ?fysprofilen? in skiers of the Swedish mogul ski team and to compare their physical performance at three test occasions during one year.MethodsAll eight elite mogul skiers at the Swedish national mogul ski team during the seasons 2011/2012 and 2012/2013 participated voluntarily in this study. The test battery ?fysprofilen? was performed at three test occasions, October 2011, May 2012 and October 2012. Muscle strength was evaluated with squats, bench press and grip strength; power was evaluated with power clean, squat jump, countermovement jump with and without arm swing, Harre´s test and the 30 meters sprint.
Brand Culture : Between consumers and brands
The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden).
Värdegrunden i praktiken ? Lärarupplevelser
The purpose of this thesis is to carry out a qualitative study of the perceptions of language teachers as to their role in the teaching of values and morals to pupils. Five language teachers have been interviewed about their perceptions of how values are taught and their role therein. The interviews serve to investigate the reality of teaching values to pupils in a Swedish secondary school and the work involved in this on-going process, this being with a view to having a better understanding of just how important a role the teaching of values plays in the daily working life of a teacher. Terms such as fundamental values and morals can be difficult to define as they are highly personal and can differ from person to person depending on one?s background, experiences and family circumstances, for example.
Identifiering av immateriella tillgångar : En explorativ studie om förvärvsredovisning enligt IFRS 3
Bakgrund: När IFRS-regelverket blev tvingande för svenska börsföretag år 2005 fanns förhoppningar om att immateriella tillgångar och goodwill, som uppstod vid förvärv, skulle redovisas på ett mer transparent och jämförbart vis än tidigare. De studier som gjorts på området har dock visat att dessa förhoppningar inte har besannats fullt ut. Syfte: Syftet med studien är att jämföra hur börsföretag identifierar och redovisar förvärvade immateriella tillgångar med de uppfattningar som finns hos företagens nyckelpersoner, angående samma tillgångar. Vidare syftar studien till att ge svar på varför eventuella skillnader, mellan sättet att redovisa och nyckelpersoners uppfattningar om immateriella tillgångar, förekommer. Metod: Studien har klassificerats som explorativ då den syftar till att undersöka ett relativt outforskat område.
Dietary intake of zinc and iron within the female population of two farming villages in the Red River Delta, Vietnam
In many developing countries, among them Vietnam, contamination of agricultural land is a major issue that has public health implications. A fast growing population, rapid urbanization and industrialization have led to air and water emissions of potentially toxic elements (PTEs), such as cadmium (Cd). Earlier studies have shown that individuals with low iron (Fe) and zinc (Zn) status absorb larger quantities of Cd than those of adequate nutritional status.
The purpose of this study was to investigate and compare the Fe and Zn intake from the foods consumed by women (15-45 years) in selected households in two agricultural villag-es in the Red River delta in Vietnam. In one of the villages the residents were involved in metal (mainly Fe) recycling activity, whereas in the other village the residents had agricul-tural production as main source of income. Interviews, followed by food intake calcula-tions, were performed.
Barn till alkoholister som vuxna
The purpose of our essay is to describe and analyse the experience of adults growing up with alcohol abusing parents and how their adult lives have been affected by this. The essay consists of both theoretical and empirical studies and we have used a qualitative method. We used a semi structured interview where we interviewed eight persons. We used symbolic interaction to analyse the collected data. The result is to a large extent consistent with previous research.
Varumärken - Varför har företag problem med dem? : En studie i vilka problem varumärkesbyråer identifierar som vanliga hos kundföretag och varför.
Varumärken är viktiga för företags vara eller icke vara. Ett företag vars varumärke är dåligt eller döende kan gå samma öde till mötes som varumärket. Därför är det förvånande att, enligt en undersökning gjord av en varumärkesbyrå publicerad i en branschtidning, marknads- och informationschefer i Stockholm har dålig koll på sitt varumärke. I vår studie undersöks vilka problem som kundföretag oftast har när de söker hjälp av en varumärkesbyrå. Vi försöker sedan att identifiera varför, och möjliga lösningar för att lösa eller förminska dessa problem.
Bilden av kvinnliga och manliga elitfotbollspelare i Aftonbladet och Dagens Nyheter : ? en kvantitativ och diskursiv analys av fotbollsVM 2002 och 2003
Author: Camilla AnderssonTitle: The depiction of female and male elite soccer players in Aftonbladet and Dagens Nyheter ? A quantitative and discursive analysis of the World Cup 2002 and 2003Level of education: CSubject: Media and Communication Studies Umeå University: Department of Culture and Media Studies Term: Spring 2004 Pages: 70 The purpose of this essay is that from a gender theoretical and critical discourse analysis perspective study how the image of the Swedish football national teams and players in the 2002 World Cup (men) and 2003 (women) were constructed in the media coverage. I analyze articles published in Dagens Nyheter, Swedens biggest morningpaper and Aftonbladet, biggest eveningpaper. The method is based on a quantitative content analysis, and critical discourse analysis in which I use van Dijk's analytical approach. Issues :1. What constructed the World Cup in 2002 and 2003 players and teams, from a gender theoretical perspective in the mediatexts?2.
Undervisning utan kursplan och betyg
Abstract
My purpose of doing this study is to investigate the culture of delivering
education in a strange combination of subjects labelled ?Language choice
Swedish/English?. The activity however exists without curriculum, syllabus or
certification. I want to put study the problem of delivering an educational
activity without national certification. I will use a hermeneutic approach and
render properly the headmaster?s, the teachers? and the students? views on the
activity in one school.