The purpose of this study is to investigate the effectiveness of consumer generated advertising as a marketing tool to encourage online word of mouth. Subsequently, the researchers aim to examine if there are certain design factors in consumer generated advertising that influence the effectiveness of consumer generated advertising in encouraging online word of mouth. The study conducts a multiple case study of several consumer generated advertising campaigns. It consists of in-depth studies of these cases in combination with quantitative analyses of the encouraged word of mouth. The different cases are examined on several design factors that could possible increase the volume of encouraged word of mouth..

The law firm industry has during the last years met new demanding conditions and one tool to handle these new conditions has been to implement a Knowledge Management system. Large investments have been made in these Knowledge Management systems but the implementations have met many challenges from within the organizations.With a multiple study, based on interviews with Knowledge Management Managers included in a Knowledge Management network, this thesis aims to study the challenges with Knowledge Management and the underlying causes. The result, based on McDermott's theories shows challenges within technical, personal, social and management areas where the law firm need to shift a focus from Information to Knowledge Management, create a culture of trust and integration and use the informal powerbase.The causes for these challenges are found in the base of Mintzbergs theories of Professional bureaucracy where the Knowledge Management is affected by strong self-regulated individualist, a divided organizational structure and industry conditions..

The purpose of this study is to search and analyze different logics that operators use in the work of helping juvenile delinquents to break their criminal behavior. New institutional theory is used in this study to analyze the results. The study was conducted through qualitative interviews of six professionals in two municipalities which work with juvenile delinquency. There are two questions that we want to address in this study. The first one is what methods the social workers are using in two middle large municipalities to help youth to brake there criminal behavior.

This study investigated the efficacy of a multicomponent cognitive?behavioral intervention of insomnia, CBT-I, for patients suffering from an anxiety disorder and/or a major depressive episode together with comorbid insomnia. In particular, the aim of the study was to evaluate whether anxiety and depressive symptoms declined as a function oftreatment for insomnia. After rigorous diagnostic procedures, 8 patients were treated in a multiple baseline design. Patients experienced clinically significant reductions in insomnia-, (57 %) depressive- (75 %) and anxiety symptoms (40 %).

Bakgrund: Multipel skleros är en kronisk sjukdom som leder till att livet på ett eller annat sätt troligtvis kommer att förändras. I Sverige lider 12000 svenskar av multipel skleros (MS), två tredjedelar av dessa är kvinnor. MS är en livslång och handikappande sjukdom hos yngre vuxna som ofta påverkar livskvaliteten. Syfte: Syftet med denna studie var att belysa faktorer av betydelse för hur personer med multipel skleros upplever sin livskvalitet. Metod: Metoden som användes var en litteraturstudie som baserades på tretton vetenskapliga artiklar.

ENGLISH SUMMARYTitle:The ambiguous scorePresenting romantic piano pieces from simplified scoresIn this essay, I have investigated if different types of simplified scores ? scores whose musical structure are clearer compared to the original ? can stimulate a more artistic interpretation as well as a more linear understanding of the piece. My analysis also investigates what kind of impact these kinds of scores have on memorization.The music is derived from the romantic piano repertoire and the subjects are six university-level music students. Half of them were placed in a reference group, and only received the original scores, while the others also received the altered versions. I used both reduced scores where notes were removed in order to emphasize the linear structure and scores where the pitch notation was the same as in the original , but the notes were grouped differently.The result indicates that those having access to multiple versions had a positive impact on the musical interpretation.

Theories about exposure and risk-taking in an everyday environment show a connection between parental strategies, parent-child relationship and exposure on the Internet. In the present study, the Internet is presented as an everyday activity. Negative exposure is seen as an outcome of risk-taking. The purpose of the study was to examine in what way parental strategies together with the parent-child relationship were related to the teenagers? negative experiences on the Internet, which consisted of three categories: 1) Exposure to pornographic sites, 2) Exposure to upsetting and violent material, 3) Digital bullying.

The role of the quality manager has evolved from being a quality controller to work with a more global business. Within many organizations in Sweden, however, the traditional role of the quality manager's remains and the tasks categorized as quality control still takes up most of the quality manager's time. The survey conducted as part of this master thesis shows that the quality manager in most businesses has multiple roles in addition to the role of quality manager, which can create a role conflict. One consequence of this is that each improvement is not given priority due to time constraints. Although the importance of a clear and committed leadership is the key for succeeding as the quality manager.

Water related problems are highlighted as a challenge to sustainable development and the topic of forests and water is gaining increased attention worldwide. Governing forest and water is a complex issue, as the interactions are affected by policies and actors from multiple levels and sectors. In Sweden, forests cover much of the land and forestry is an important land-use, inevitably impacting the water in the landscape. This study aims to understand and explain the existing governance framework around forestry and water in Sweden. Based on the Policy Arrangement Approach, the study?s research questions focused on the actors involved, the formal and informal rules, the resources and power structures and the discourses related to forestry and water in Sweden.

Uppsatsen behandlar ett företags satsning på forskning och utveckling och dess samband med aktieavkastningen. En tidigare studie visar på att ett sådant samband existerar. I vår studie undersöks den svenska hälsovårdsbranschen mellan 1997 och 2003. Först analyserades urvalet; karaktäristiken hos företagen indikerade på ett negativt samband mellan forskning och utveckling och aktieavkastning. Företag inom hälsovårdsbranschen med stor satsning på forskning och utveckling har sämre aktieavkastning än företag med låg satsning.

Syfte: Studiens syfte är att beskriva och analysera erfarna revisorers uppfattning om ettstrukturellt arbetssätt i form av checklistor för både erfarna och mindre erfarna revisorer.Empirisk metod: Studien bygger på en kvantitativ metod i form av en enkätstudie utskickadtill alla Sveriges auktoriserade revisorer. Svarsfrekvens var 4,8 procent. Svaren analyseradesgenom Pearson korrelationsmatris, multipel linjär regression och t-test.Resultat: Resultatet visar en generell positivitet till checklistanvändande, dock är revisorersuppfattning att de är mer positiva till att de mindre erfarna revisorerna använder sig avchecklistor.Teoretiskt perspektiv: Applicerar teori om professioner, struktur och omdöme på revisorermed olika erfarenhet..

Increasing volatility and less political intervention from the CAP in the market price of wheat is making it more difficult than in the past for Swedish farmers to determine the price at which they should sell their wheat. In the past, the Swedish farmer-owned company Lantmännen has traditionally set a guideline price for Swedish wheat every year to which farmers could adapt, but ceased doing so last year. Therefore this study sought to identify the parameters on which the price of wheat is dependent on by using a reduced form model. The perspective adopted was that of farmers. The model proved able to identify the main factors determining the annual price fluctuations in wheat, with all variables included having an impact on the wheat price, except export quantity in the previous year.

Optionshandeln har ökat markant på senare år och detta beror på att investerare vill sprida sina risker. Är optionerna korrekt prissatta eller kan det finnas arbitragemöjligheter? De flesta av investerarna använder sig idag av Black & Scholes formel då de prissätter optioner. I Black & Scholes formel är volatiliteten för aktien okänd och måste uppskattas. I denna uppsats vill jag undersöka om likviditeten har någon effekt vid uppskattning av volatiliteten.

Theories about exposure and risk-taking in an everyday environment show a connection between parental strategies, parent-child relationship and exposure on the Internet. In the present study, the Internet is presented as an everyday activity. Negative exposure is seen as an outcome of risk-taking. The purpose of the study was to examine in what way parental strategies together with the parent-child relationship were related to the teenagers? negative experiences on the Internet, which consisted of three categories: 1) Exposure to pornographic sites, 2) Exposure to upsetting and violent material, 3) Digital bullying.

The aim of this paper is to study intra household allocation of capital income by using data on Swedish observations. The 1991 tax reform was to change the taxation on capital income from a progressive to a flat tax system. Before the tax reform there were incentives to allocate capital income to the spouses with the lowest income of labor in order to reduce the total tax burden. The data describes the year of 1989 and 1993, those we choose to examine. Using Swedish data from LINDA database we estimate a quotient by ordinary least squares (OLS) regression.