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603 Uppsatser om Multiple celebrity endorsement - Sida 19 av 41
Att splittra en hierarki : Applicering av poststrukturalistisk feministisk teori på SAB-systemet
This paper analyses what effect an application of a specific poststructural feminist theory has on the Swedish classification system SAB. The purpose is to study if it is possible to open up the current representation of gender towards a more multiple one. The study is both theoretical and empirical. The theoretical part include a short presentation of both classification theory and feminist theory. The study also presents the critic that poststructual feminists submit.
Turbiditet som ersättningsmått för totalfosforhalt i kustmynnande vattendrag i Östergötland
Eutrophication is a major problem in the Baltic Sea, as a result of increased loading of nitrogen and phosphorus. In the coastal parts of Östergötland the soil largely consists of clay and contains high levels of phosphorus bound to clay particles. Erosion of the soil in agricultural areas makes the water turbid and transports phosphorus to the Baltic Sea. The aim of this project was to examine the relationship between phosphorus and turbidity in the coastal streams of Östergötland. The aim was also to evaluate the possibility to use turbidity as a surrogate measure for phosphorus.
Medieanvändning för individer som nätdejtar : en kvalitativ undersökning om mediernas roll i olika faser iinteraktionen
AbstractTitle: How does people that meet online communicate? -An qualitativestudy of the media use for individuals that date online.Number of pages: 34Autohor: Malin JanssonTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Spring term, January 2010University: Informatics and Media, Media and Communication ScienceUppsala UniversityPurpose/Aim: The aim of this essay is to see if mediea use changesthrogh time in a relationship between individuals that have metonline.Material/Method: Qualitative method with nine interviews divided into two groupsdepending whether the person is an actively dejting online or ifshe has a long term relationship with someone she have metonline.Main results: The use of digital media changes thorugh time in therelationship. The individuals stop using the net dejting whenthey meet someone. The digital medias are stage at the begginingof the relationship. Through time they use a multiple ofdigital medias but they have preferenses and prefers to use thetelephone both when they are communicating positive andnegatvie information.Keywords: Online dating, social penetration, process of getting to knoweachother, communication.
Finansiella nyckeltal i svenska börsbolag - En empirisk studie av historiska värden och förekomsten av konvergens till långtidsmedelvärden
Practitioners of financial statement analysis are dependent on key ratios in a multiple number of situations, one in particular being equity valuation. A lack of historical benchmarks, and knowledge regarding the time series behaviour of such ratios, has been identified regarding Swedish companies. Therefore, this study sets out to provide such data and knowledge. Companies listed on the Stockholm Stock Exchange are examined over the period 1979-2009 where the sample is divided into nine industry groups. Historical values for eight common key ratios are documented with regards to median, mean, standard deviation and percentiles.
Träning av lexikal förmåga hos ett svensk-arabisktalande förskolebarn : Utredning och intensiv intervention av det svenska ordförrådet
Sweden has a growing proportion of children living in a multilingual environment. It is thus highly important that caretakers as well as professionals who meet these children have knowledge of multilingualism and its impact on language development. Also, an increase of referrals of multilingual children with suspected language impairment to speech and language pathology clinics is seen.The objective of this study was to investigate the linguistic ability in both Swedish and Arabic in a four year old child with suspected language impairment. A further aim was to implement an intensive intervention and evaluate the efficacy of it. Language testing in both languages showed that the boy?s greatest need was in the lexical domain.
En effektivare habilitering med stöd av webbaserad utbildning. En studie om habiliteringens utbildningsutveckling
The information technology development that has occurred over the past decade has broughtmajor changes into people?s lives. We have gotten used to being constantly connected to theInternet and always having access to information through mobile technology. This has led tochanges in education and more and more courses have become available through Internet. Theseweb-based educations are nowadays very common in schools and in the business world as theyprovide increased flexibility for the user.Habiliteringen Lundbystrand has seen the potential in this kind of education and believes this isan opportunity for them to rationalize their work by replacing parts of their education for parentswith a web-based education.
Personlighets och självkänslas samband med psykisk ohälsa hos studenter vid Lunds universitet
The purpose of this study is to examine whether personality traits, self-esteem, performance-based self-esteem and demographic data relate to, and can explain the variation in psychological ill-health among students at Lund University. A questionnaire was distributed to students attending the Psychology program, Bio-technology program, Theologian program and Law program. There were 247 respondents to the questionnaire, mainly attending their second or third semester. General Health Questionnaire (GHQ-12), Rosenberg's Self- Esteem scale, Hallstens scale measuring performance-based self-esteem, questions relating to demographic data and a short version of the personality inventory scale Big Five were included in the questionnaire. Positive correlations were found between psychological ill-health and the variables neuroticism and performance-based self-esteem.
Co-Branding as a Tool for Strategic Brand Activation - How to Find the Ideal Partner; An Explanatory Case Study in the Fashion and Design Sector
Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Marketing, Strategic Alliances, Affinity Partnering, Co-Branding, Consumer-Brand Relationships Empirical data: Interviews with expert consultants and company representatives (adidas, BMW, BMW MINI, Diesel, H&M, Opel, Philips, Sharp, Volkswagen) Conclusion: Partner selection depends decisively on the different co-branding aims and incorporates the crucial step when using co-branding as a tool for strategic brand activation. The co-branding aim and the corresponding partner lead to various types of relationships, which, in this study, are anthropomorphized to connect the world of marketing and branding to real life. Fashion and design brands have proven to be particularly eligible as co-branding partners for brand activation due to their innovative and trend-oriented nature..
Tidsperspektiv som prediktor för individuella skillnader i upplevd stress : En tvärsnittsstudie av äldre vuxna
Time Perspective is related to mental and physical health. This study examines the relationship between Time Perspective and perceived stress where Time Perspective was expected to predict the level of perceived stress. Past-negative, Future-negative, Future-positive and present-fatalistic were expected to be positively associated with perceived stress while Past-positive and present-hedonistic were expected to be negatively associated. Measures from the self-assessment forms S-ZTPI, PSQ-recent and CES-D from 445 participants (242 women, 203 men) between 60-90 years were used to examine the hypothesis of the study. Two hierarchical multiple regression analysis confirmed that Time Perspective is associated with perceived stress and in part 2 explains it's variance, one when adjusting for demographic data (.R = .37) and the 2 other when adjusting for demographic data and depressive symptoms (.R = .13).
Bättre arbetsberedningar med hjälp av BIM : Hur de kan utformas för implementering av BIM
During the past years Building Information Modelling (BIM), which is a digital way to work, has begun to spread amongst the parts of the construction process. At the construction phase the larger companies has started using the new way to work. This expansion has not been developed amongst smaller companies leading to the purpose of this report, to investigate in which ways the smaller companies can implement BIM by changing their way to work. The thesis is delimited to work preperations with the objective to define how the work preperations should be structured to enable the implementation of BIM. To achieve the objective of the report, information about the subject has been collected by interviews and literature studies.
Användning av datorns grafikkort för beräkningar med användning av OpenCL (Open Computing Language)
SAAB Security and defense solutions i Järfälla har ett system som används av militären för övervakning av flygplan. Systemet visar på en datorskärm en karta över Europa där flygplanen visas med markeringar från data som samlats in av radars. Då data samlas in med en låg frekvens visas ytterligare en markering som kallas målspår. Dessa målspår beräknas fram med tunga matematiska beräkningar och sköts av datorns processor.Det finns ett önskemål om att flytta dessa beräkningar till datorns Grafikkort med hjälp av OpenCL och därmed frigöra processorns resurser. OpenCL har implementerats med två olika Java bindings och prestandaskillnader mellan dessa samt de ursprungliga beräkningarna har undersökts.
Val med föremål och bilder hos barn i Tanzania med cerebral pares : En interventionsstudie
Previous research has shown that children with multiple disabilities have been able to learn to make choices. Practising choice making is a good way to introduce an intervention using Alternative and Augmentative Communication (AAC). Choice making with objects should then be trainded before choice making with pictures. The present study is a single subject experimental design and was accomplished at a center for children with disabilities in Tanzania during 12 weeks. The primary purpose was to examine if the number of choices made by two boys with cerebral palsy increased after communicationintervention with objects and pictures.
DC/DC-omvandlarplattform med DPA-switch för telekomprodukter
In recent years, the penetration of new players on the telecom market hasdrastically increased the work pace, affecting both design and production. Inthis report the technical and economical potential of a DC/DC converterplatform is investigated, in order to shorten the time of the design process.This is done in comparison with the present discrete type designs. PowerIntegrations offers a product, the DPA-Switch?, enabling this.By developing a wide DC/DC converter platform based on the DPA-Switch?,many advantages are gained. The component count is decreased by up to48 % and the yield increases by up to 2.9 % which in all yields a costreduction by up to 43 % or ?390 000 for 100 000 manufactured units.
Färdplanen & Genèveinitiativet : Förutsättningar för framsteg i den palestinsk-israeliska fredsprocessen
The aim of this paper is to examine if the two latest Peace Plans in the Palestine-Israeli con-flict observes the sources of the conflict and presents measures in the purpose of solving them. The point of departure is William Azar?s theory of protracted social conflict (PSC). According to Azar, the internal sources of a PSC lies in three clusters of variables: the com-munal content of a society, the deprivation of human needs as an underlying source of PSC, and the role of the state in the deprivation or satisfaction of human needs. The study is de-signed as a multiple-case study where the units of analysis are the Roadmap to Peace and the Geneva Initiative.
Den som hoppar högst är bäst? : En kvalitativ intervju-studie om gymnasieelevers uppfattningar om betyg och bedömning i idrott och hälsa
abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person?s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog?What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise.