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1825 Uppsatser om Multi-brand portfolio - Sida 3 av 122
Inflation och Investeringar med Särskilt Fokus på Realränteobligationer
Title: Inflation and Investments, with Focus on Inflation-linked Bonds.Investors face many types of risks when allocating assets in a portfolio, e.g. volatility and inflation risk. Inflation risk will mainly affect investments in the long perspective. This thesis will examine those risks that an investor is commonly exposed to when allocating assets in a portfolio and in particular inflation-linked risk and how to eliminate it. We examine the correlation between different assets and inflation to determine the assets? ability to hedge inflation risk.
Multi-use arena i Sollentuna
A place that mixes different kind of uses of space. Two main theatres inside and a lot of smaller rooms for different venues. A methaphor the tide have strong impact of shaping the building.
Varumärkesbyggande i kreativa näringar: en fallstudie på festivaler
The purpose of this thesis was to illuminate how festivals are building their brand. We aimed to investigate how festivals build their brand equity and how they use their web site as a brand-building tool. In order to understand the brand-building process within festivals, a case study was conducted based on interviews with three respondents from three different festivals. The study has shown that festivals are aware that the brand constitutes an important competitive advantage. They use both online and offline marketing tools in their brand building process.
Brand extensions ? the influence of the parent brand
The purpose of this investigation is to come across the associations of consumers who are being exposed to a brand extension from a different product category. Moreover, our aim is to contribute to the knowledge of how consumers respond to these extended products, by investigating the influence of the parent brand. To fulfill our purpose, this study was conducted through qualitative interviews with consumers. In order to carry out our investigation and analyze our findings the following theoretical framework has been used: Customer-based equity, Parent brand affect and Perceived fit. Our data was collected through ten semi-structured interviews including consumers of Fiat and Marlboro brand extensions.
Portfolio och elevers motivation. : En litteraturstudie gällande relationen mellan portfolio som arbetsmetod och elevers motivation
Syfte med denna studie har varit att studera relationen mellan motivation och portfolio, både digital och pappersbaserad. Samt att studera huruvida den ena metoden är mer motiverande för eleverna än den andra och hur relationen ser ut mellan portfolio och några av de sex utvalda motivationsteorierna som redogörs för i uppsatsen.Den metod som har använts i denna uppsats är forskningskonsumtion vilket innebär att resultatet är baserat på tidigare forskning inom de områden som berörs i denna uppsats, det vill säga motivation och portfolio. Utifrån dessa artiklar samt ytterligare litteratur har sedan en analys och diskussion gjorts för att undersöka relationen.Resultat som framkom i undersökningen visade att portfolio har en motiverande effekt för eleverna, framförallt den digitala portfolion, detta då den har flera tekniska fördelar jämfört med den pappersbaserade portfolion. Det framkom även att elevernas motivation i samband med portfolioarbetet visade en tydlig koppling till motivationsteorierna som tas upp i uppsatsen.Mina slutsatser av denna uppsats är att framförallt den digitala portfolion är en gynnsam metod att använda för att elevernas motivation ska öka. Dock bör teknologin i den digitala portfolion fortsätta utvecklas för att minska risken för tekniska problem.
ICA:s köttfärsskandal - ett år senare : En studie om konsumenters tillit till ett starkt varumärke efter en produktkris
This thesis aims to through certain parts of the brand equity investigate the trust of consumers for a brand that recently experienced a product-harm crisis. It also wants to investigate why this trust exist, if it does. Structured interviews were carried out at 60 respondents in Uppsala. The results show that the respondents have positive associations with ICA, they think that ICA maintains a high quality on their products and services and that 50% more often choose to do their grocery shopping at ICA. The conclusion of the study is that ICA has a strong brand equity resulting in brand trust from consumers, which is founded in the brand reliability and brand intentions of the company. .
Vitamin C? som i Choklad?: En studie av inkongruenta varumärkesutvidgningars inverkan på produktkategorin
The purpose of the study is to explain whether the introduction of a new and different brand by means of a brand extension affects consumers? perceptions of the product category that the brand is launched in. An experiment was carried out to study the following aspects: associations and constellations of associations to the product category, interest, perceived variation, and the perceived similarity with the category from which the brands were extended. In the study, brand breadth in the original product category was used as moderating variable. Aspects found to be affected by the brand extensions were associations to the product category, the constellations of these associations and the perceived similarity with the category from which the brands were extended.
THE INDUSTRIAL BRAND MANAGER ? Product Manager and Brand Communicator.
The main objective of this thesis is to study the brand manager?s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever and Nestlé, to get a picture of brand managers? role and responsibilities within the B2C environment which is already quite far ahead in the development of the brand management thinking..
Varumärkesidentitet vid positionering av varumärken
The purpose of this thesis was to illuminate how companies work with their brand identity and particularly how it is applied in their positioning. The empirical data has been collected through interviews with two companies in Sweden working with brand identity as a stated strategy. The study shows that companies discover, develop and build their brand identity based on their core identity and core values. The core value can be strengthened through customer satisfaction surveys. In order to develop the brand identity in companies, management has to be aware of their brand person- ality, as an essentiality for survival.
Portfolio : - ur ett nyzeeländskt perspektiv
The purpose of this essay is to illustrate how and why teachers in New Zealand use portfoliosas a part of their teaching. The purpose is also to investigate if, and in that case how, a sociocultural perspective on learning can be shown through the work with portfolios. Toinvestigate this we have made a case study in New Zealand where we interviewed sixteachers. The result of the investigation shows that our teachers use portfolios in both asummative and a formative way. In a summative way to gather what the children have done inschool, and in a formative way to help the students to assess what they have done, how theyhave done it and what they are going to do next.
Portfolio som arbetsredskap i skolan. : En studie kring portfolio och dataprogrammet Portfolio Manager 2.
Portfoliometodik är idag ett känt begrepp, likaså digital elevportfolio. Båda dessa begrepp, och en av de programvaror som främst är utvecklade för att vara en aktiv digital elevportfolio, har en central roll i den här studien. Portfolio Manager 2, som programmet i fråga heter, är utvecklat i Sverige av svenska pedagoger.Studien har en kvantitativ ansats med enkäter som redskap. En köns- och specialpedagogisk betraktelsegrund fanns i studien, vilket också resulterade i nya pedagogiska rön.Studien är utförd i 5 klasser på 2 olika svenska skolor i slöjd, där samtliga elever gick i åk 5.Lärarenkäten var utformad så att den skulle kunna ge en bedömning av ?fenomenet? PM2 som helhet, då PM2 även innehåller verktyg av det mer administrativa slaget.Studiens resultat bekräftar tidigare studier, dvs.
Hållbarhetsarbete - kostnad eller värde? : En empirisk undersökning av svenska börsföretags lönsamhet och värdering relaterat till hållbarhetsprestanda
This thesis aims to through certain parts of the brand equity investigate the trust of consumers for a brand that recently experienced a product-harm crisis. It also wants to investigate why this trust exist, if it does. Structured interviews were carried out at 60 respondents in Uppsala. The results show that the respondents have positive associations with ICA, they think that ICA maintains a high quality on their products and services and that 50% more often choose to do their grocery shopping at ICA. The conclusion of the study is that ICA has a strong brand equity resulting in brand trust from consumers, which is founded in the brand reliability and brand intentions of the company. .
Brand Brazil : En studie om brand equity på en emerging market
Title: Brand Brazil ? A study on brand equity in an emerging market Authors: Anders Andersson & Jonathan Karlsson Subject: Bachelor thesis in marketing, 15 credits Keywords: Brand equity, Emerging markets, Brand awareness, Brand associations, Perceived quality, Brand loyalty Purpose: The purpose of this thesis is to gain deeper understanding of how a company operating on an emerging market can work with brand equity, and what benefits it provides to the brand owner. Theoretical framework: The chapter begins with a description of brand equity to be further decomposed to its four dimensions; brand awareness, brand associations, perceived quality, brand loyalty Methodology: A qualitative research method with a deductive approach is conducted, where interviews with Brand/Marketing coordinators for the Brazilian subsidiaries of Volkswagen, Toyota and General Motors, are performed. Empirical framework: The chapter presents performed interviews that are supposed to describe our case studies? work and benefits from brand equity. Conclusion: This study shows that companies operating on an emerging market are working actively with brand equity, often in accordance with theory. The companies also experience positive effects from increased brand equity..
Mellanchefens förmåga att göra rätt saker effektivt : En attitydundersökning av de lokala cheferna på Niscayah AB
This thesis aims to through certain parts of the brand equity investigate the trust of consumers for a brand that recently experienced a product-harm crisis. It also wants to investigate why this trust exist, if it does. Structured interviews were carried out at 60 respondents in Uppsala. The results show that the respondents have positive associations with ICA, they think that ICA maintains a high quality on their products and services and that 50% more often choose to do their grocery shopping at ICA. The conclusion of the study is that ICA has a strong brand equity resulting in brand trust from consumers, which is founded in the brand reliability and brand intentions of the company. .
Varumärkesimage ? utanför företagets kontroll
Companies spend huge amounts on communicating their brand through marketing. Many of these contact areas where the consumer comes in contact with the brand is con-trolled by the company. The brand image is also affected from outside the company. It can be from users, media, blogs etc.Burberry is an example of a company that got in trouble with their brand image after hooligans where associated with their products. If a company with a brand with a strong image is associated whith consumers that are not compatible with the target group the company wants, there is a risk of a negative affect on the brand image.Our purpose is to investigate and describe the phenomenom when a company brandimage is affected by being associated whith consumers not compatable whith, by the company, intended target group.We have chosen a qualitative research where we use a multiple case study.