The discussion about gender and ideals shown in mass media is a subject of great importance for the society in general. Media is playing an essential part when it comes to establish standards and values and we are constantly exposed to all types of impressions, whether we are aware or not. It is therefore of great importance that we understand how stereotypes are built and to gain a deep knowledge that would enrich the area of Media and Communication Studies.The aim and focus of this study was to analyze how male stereotypes is communicated in print advertising and how visual means of expressions helps to construct the masculinities shown. From a semiotic analysis of seven print adverts appearing in the Swedish lifestyle Magazine Café were we able to gain a thorough understanding about how male stereotypes are communicated and built.The result showed that different kinds of stereotypes are in fact used but it is still a hegemonic masculinity that is predominating. Traditional male characteristics are still in use but we were able to see strong indications of effemination, sexualizing and objectifying.

Syfte: Syftet med uppsatsen är att undersöka om och i så fall hur redovisningen av kortsiktig rörlig ersättning för ledande befattningshavare har förändrats i årsredovisningen samt om informationsasymmetrin mellan mindre aktörer och företagsledning har minskat till följd av detta. Metod: Undersökningen är gjord ur ett agentteoretiskt perspektiv. Dokumentstudiens underlag består av årsredovisningar från 16 börsbolag under åren 1996-2004. Undersökningen är av deskriptiv karaktär och ansatsen har klara deduktiva inslag. En analysmodell har skapats för att undersöka samtliga företag, skapandet av analysmodellen har varit av iterativ karaktär, där både regelverk och det empiriska underlaget varit utgångspunkter.

Lawsonia intracellularis is an important pathogen in the intestine, causing diarrhea and retarded (or poor) growth in pigs. Diagnostics is based on sampling of small amounts of faeces. Several publicated scientific papers mention the use of faecal swabs as sampling material for diagnosis in experiments and in prevalence studies. Therefore the need of an evaluation of this sampling technique is urgent since, to our knowledge, this has not previously been done. Here reported work compare the use of rectal swabs for feacal sampling, with sampling and analysis of 0.1-0.2 gram of faeces. The studie included twelve herds with a case history of earlier or ongoing problems with diarrhoea where Lawsonia intracellularis could be suspected as the causative agent. A total of 120 growing pigs where examined.

There has been an increasing interest for ranking of Swedish health care and a lot of emphasis has been placed on the creation of indicators in order to rank hospital units. However, essays on to what extent the choice of statistical method affects the final result of the ranking of health care units have not been given the same attention. For this particular reason, the main objective of this essay has been to investigate whether the choice of statistical model has a significant impact or not on the final result, by using five different, more or less common, statistical approaches: bar charts (with and without confidence intervals), control charts, logistic regression, multi-level analysis using shrunken residuals. The analyzed material in the essay comprises 24119 patients that all have been prescribed some form of the lipid-reducing medicine statin. According to directives given by Region Skåne, doctors are encouraged to prescribe a particular type of statin medicine, namely Simvastatin, which has been proved to be equally effective, but significantly cheaper than other statin medicines.

Meticillinresistenta Staphylococcus aureus är ett växande problem inom hästmedicinen och orsakar svårbehandlade infektioner världen över. Resistensen utvecklas genom att stafylokocker erhåller en gen, mecA, som ändrar ?-laktamantibiotikas målstruktur. Idag är MRSA-utbrott vanligt i många länder, men hittills har vi i Sverige inte konstaterat mer än 20 fall på häst. Risken för att fler fall kommer att upptäckas i framtiden är dock stor på grund av import av hästar och smittspridning via människor. Ett oerhört viktigt moment vid misstanke om MRSA-infektion är var man ska provta och hur man bör odla, typa och namnge de olika isolaten.

Agency theory describes the conflict of interest between the principal (stockholders) and the agent (CEO). Aligning the incentives of executives with those of the owners is the most direct way to mitigate the agency problem. If there is no meaningful link between CEO compensation and company performance, it is doubtful that the large sums of assets in public corporations are being managed efficiently. In theory the solution is simple reward the CEO when shareholders wealth increases. The purpose of this paper is to investigate if there is a relationship between company performance and CEO compensation among Swedish companies, in materials and information technology industry.

This study is a qualitative content analysis which sets out to examine the representation of stereotypic masculine traits amongst the main characters in two films from The Swedish Institute of Film's (Svenska Filminstitutets) selection for ?School Cinema? (Skolbio). The study is operationalised through the use of a scheme, constructed by Lorraine Evans and Kimberly Davies for their study No sissy boys here, which maps stereotypical masculine and feminine traits and originates from Sandra Lipsitz Bems ?Sex Role Inventory?. The masculine traits in the scheme are: aggressive, competitive, argumentative, decisive, assertive, risk-taking, self-reliant and adventurous, and the feminine are: affectionate, emotionally expressive, impetuous, nurturing, panicky, passive, tender, and understanding.

Introduction: Our lifestyle habits affect our health and unhealthy habits are a contributing factor to disease. Health care is an arena that should work with health promotion. MI (motivational interviewing) is a method used in various forms of care to work with lifestyle. Aim: To map methods with intention to be used in Swedish primary care, to work with the lifestyle habits diet, physical activity, alcohol and tobacco. Method: This is a literature based study.

Health care costs in relation to GDP are escalating all over Europe and the Swedish health care industry is not an exception. Between 30 and 50 percent of resources used in health care are considered waste, in the sense that they don't contribute to increased health. This illustrates the big need for hospitals to become more efficient which is why many hospitals today are trying to move towards a process-oriented organization. This paper therefore aims to identify the elements necessary for this type of organizational change, the barriers encountered when moving from a functional to process oriented hospital as well as how to overcome them. The case study was conducted at Karolinska Universitetssjukhuset and shows the importance of not just transmitting a sense of urgency but also communicating that the upcoming change is long term.

ABSTRACTTitle:Estate agent is a trusted profession - a study of how real estate broker working on Codes of ConductLevel:Final assignment for Bachelor Degree in Business AdministrationAuthor:Mikaela KarlssonSupervisor:Agneta SundströmDate:2012 ? JuneAim:There is a lack of confidence in the branch of real estate which makes me wonder: How do the bransch of real estate work with Code of Conduct to strengthen their confidence? The aim is to describe and analyze how the branch of real estate works with confidence and codes of conduct.Method:I have an qualitative approach in which interviews have been used to collect data and literature studies to collect theoretical information. The collected material have been analyzed from a hermeneutical perspective.Result & Conclusions:To some extent the real estate branch works with the establishment of Codes of Conduct to strengthen the confidence. This is shown by increased transparency to increase customers commitment in the bidding. As confidence has been risen for the part of the process this indicate that Codes Of Conduct has the ability to strengthen the confidence for the real estate as a branch.Suggestions for future research:One topic that is interesting to study is how the real estate brokerage companies could controll their stakeholders to follow the company´s guidelines for social responsibility.Contribution of the thesis:The thesis gives people involved in real estate branch suggestions on how a trust could be built up by working with Codes of Conduct.Key words:Corporate Social Responsibility, Code of Conduct, confidence, real estate broker, the bransch of real estate..

Image indexing research today is either conducted on a visual attribute level or on a higher semantic level, forming a semantic gap between the two. There is much to gain if research progress from the two fields is combined. Image retrieval using access points in both visual and semantic significations could improve retrieval and bridge the gap. In social media today, images are often the primary communication agent and the number of images on the web is increasing in an uncontrolled way. New and efficient ways to index and retrieve the images are needed.The purpose of this study is to examine if emotions could be a semantic access point for image retrieval and if folksonomy indexing is useful when searching for images that represent emotions.

A key part in the development and verification of digital systems is simulation. But hardware simulators are expensive, and software simulation is not fast enough for designs with a large number of gates. As today?s digital zesigns constantly grow in size (number of gates), and that trend shows no signs to end, faster simulators handling millions of gates are needed. We investigate how to create a software gate-level simulator able to simulate a high number of gates fast.

The authors of this paper intended to study and compare local secondary schools(municipally owned schools) and independent secondary schools(privately owned schools) in Stockholm County. The purpose oft his paper is to explore how secondary schools market themselves and whether the view and use of marketing is different between municipal and independent secondary schools. The essay is by nature multi-case study and interviews were conducted with representatives from four high schools, two municipal and two independent, one representative from Education Committee and one from Privet Schools? Association.The introduction of School reform in 1992 enabled opening of privately owned schools and empirical datas hows that before 1992 secondary schools did not have the same extent of competition and the need of marketing was not widespread, but today there is fierce competition among secondary schools. The introduction of School reform changed the conditions for the Swedish school market, greater freedom of choice led to atougherfight for the students, which in turn increases the competition between secondary schools.

Denna studie syftar till att bidra med kunskap om vilka betydelser som skrivs fram i yngre elevers narrativa texter. Hur pojkar och flickor förhåller sig till genus när de skriver berättelser och hur deras berättelser kan förstås i förhållande till den systemiskt funktionella grammatiken är denna studies huvudfokus. Genom institutionen för pedagogik, didaktik och utbildningsstudier fick vi ta del av redan insamlat material. Data för vår studie utgjordes av 18 texter skrivna av elever i årskurs 2 vid ett enskilt tillfälle. Med systemisk funktionell grammatik som teoretisk bas utfördes en transitivitetsanalys och en ergativitetsanalys, för att besvara följande frågeställningar: Med vilka processtyper realiseras mening i de olika elevtexterna? Hur skrivs agentivitet och påverkanskraft (ergativitet) fram i processerna? Hur samspelar agentivitet och genusidentitet i texterna med skribenternas kön? Vi fann att relationella och materiella processer är vanligast förekommande i både pojkar och flickors texter.

Internet når idag över 8 miljoner människor i Sverige och är en naturlig del av vardagen för många. För företag betyder detta en viktig marknadsföringskanal som inte bör underskattas. Genom att kommunicera med målgruppen via plattformer såsom sociala nätverk, bloggar och mikrobloggar kan företag erbjuda mervärde och bygga relationer online. Genom att utnyttja rätt marknadsföringskanal kan onlinemarknadsföring undvika att uppfattas som påträngande för konsumenten och istället inspirera på ett hjälpfullt sätt.Syftet med studien är att med en kartläggning av fast-fashionkonsumenters nätbeteende och attityder fastställa hur modeföretaget Gina Tricot som har flera försäljningskanaler kan öka besöksfrekvensen till den virtuella butiken genom marknadsföring online. Uppsatsen har en kvalitativ ansats med en fallstudiedesign.