In the ever increasing media clutter it is hard for marketers to make their products stand out. New ways of reaching consumers are constantly arising. This study seeks to further investigate the phenomenon known as product placement, delimited to Movies/television. By conducting an experiment we tested whether different presumptions matters for what effect a product placement will have on attitude and if these could be affected. We also looked at if the level of product integration effect attitude and realism enhancement.

The goal and purpose of this essay is to study if and how multimodality is used within a Swedish school in Kalmar. This is accomplished by observing the different modalities inside the classroom and how the use of different modalities affects the teaching. Unstructured observations combined with a material-based thematic presentation leads up to an analysis based on social semiotics and multimodality. The essay shows how the teaching uses lots of modalities: sound, images, Movies, speeches and literary text in lots of different ways. These different types of modalities are used in a multimodal context, providing good conditions for learning..

This bachelor thesis aims to analyse archaeological finds related to mead during the Late Iron Age in southern Scandinavia. Five central places from the Iron Age are compared to five historical texts, that in some way connects to either the central places or to the use of mead. This will be done by using action theory. The action theory focuses on what kind of actions humans have done to create social and cultural purposes. Since the last part of the Late Iron Age, the Viking Age, is getting more popular due to Movies, games and tv-shows it is also relevant to study how modern-day mead represents the Viking Age through its marketing.

The object of this essay was about youth's experiences of their possibility of consumption. We also wanted to analyze if their possibility of consumption had a connection with their experience of happiness. Another part of the object was to see if there where any differences between girls and boys concerning the questions above. One of the issues we had was if the youth's money was enough for their needs of consumption. The method we used were a questionnaire, which we asked a class of 22 pupils to fill in.

Color has been significant in visual arts for as long as the art-forms have existed. Still images and Movies have long used colors and color grading effects to affect the viewer and characterize the work. In recent years attempts have been made to bring these techniques of stylizing also to interactive games. This dissertation aims to compare two different approaches of performing real-time color grading for games. Focus is put on examining the two ways from a number of different perspectives and from there draw conclusions on advantages and disadvantages of the approaches.

This study is about exclusion and childrens role-play in Swedish preschools. 8 preschool teachers, in 4 different preschools, have been interviewed about exclusion and low and high rating roles in children's role-play. The interviews was recorded and then analyzed. Relevant research in this study was from Corsaro, Tellgren and Löfdahl amongst others, and the results of the interviews is what this study is based on. The study showed that one of the most common roles in childrens role-play is the role of mother and that the roles children play are based on social norms and values.

The aim with this essay is to penetrate the opinions of how women should be represented on screen. I am using a selection of contributions from the gender debate that Lars von Trier´s movie Antichrist caused in Sweden in spring 2009. The focus of the debate was mainly about the way the female actress was displayed. The provocative thing considered by many was that the female part could be interpreted as evil and in connection with Antichrist. But is that a obvious negative way to present women? In a historical view the discussion have been constantly fluctuated when it comes to the ideas of the correct way to visualize women in the Movies which have left us without a true answer to that question.I am interested in investigating what is considered today as the best way to represent women by Swedish debaters.By using Michel Foucault?s term discourse as theory in a text analyse I am trying to look trough their language and see their ideological position..

This study is about exclusion and childrens role-play in Swedish preschools. 8 preschool teachers, in 4 different preschools, have been interviewed about exclusion and low and high rating roles in children's role-play. The interviews was recorded and then analyzed. Relevant research in this study was from Corsaro, Tellgren and Löfdahl amongst others, and the results of the interviews is what this study is based on. The study showed that one of the most common roles in childrens role-play is the role of mother and that the roles children play are based on social norms and values.

This study is about exclusion and childrens role-play in Swedish preschools. 8 preschool teachers, in 4 different preschools, have been interviewed about exclusion and low and high rating roles in children's role-play. The interviews was recorded and then analyzed. Relevant research in this study was from Corsaro, Tellgren and Löfdahl amongst others, and the results of the interviews is what this study is based on. The study showed that one of the most common roles in childrens role-play is the role of mother and that the roles children play are based on social norms and values.

This study is about exclusion and childrens role-play in Swedish preschools. 8 preschool teachers, in 4 different preschools, have been interviewed about exclusion and low and high rating roles in children's role-play. The interviews was recorded and then analyzed. Relevant research in this study was from Corsaro, Tellgren and Löfdahl amongst others, and the results of the interviews is what this study is based on. The study showed that one of the most common roles in childrens role-play is the role of mother and that the roles children play are based on social norms and values.

The aim of this paper is to investigate what part film music plays in the creation of stereo-types in the production of Swedish cinema, in the 1990s and early 2000s. This period of Swedish cinema was largely defined through the visualization of life in the smaller provinces of the country. The results were reached through the analyzing of four important works of this era, representing different provinces and genres. The examined Movies have shown frequent use of extreme characters and a somewhat hostile environment in search of an interesting story. The music is used in ways of describing class differences amongst the inhabitants and to set the gen-eral mood of the concerned provinces: an agent often working in the unconscious of the viewer in order to affect the final results..

This project has been about illustration, text and format with illustration as the main communication path.A study has been made of how these three elements interact, particularly how text and format affect the illustrations. The goal has been to create an illustrated story in a form of a book. The story is about the feeling of being alienated from other people and invites the reader to make their own interpretations. The main target audience has been the ones who is interested in illustration and storytelling, no matter of age.Colors has been inspired from animated Movies and the natur. Various textures such as wood, fabric and metal for example has been scanned to create a rough feeling.

The paper discusses and analyzes differences and similarities in depictions of violence in the two narrative media of films and games. The work is based on existing theories on representation, remediation, narration and immersion ? theories which are further developed and discussed by the author. The Movies Man on Fire and Kill Bill, as well as the games Ninja Gaiden and Grand Theft Auto are analyzed and used as examples of how depictions of violence in films and games can or should be studied. Also, the possibilities for development of the theories used in the paper are considered.

This thesis presents a qualitative, comparative study of the violence in the adaptations of Hunger Games (Tony Ross, 2012) and Battle Royale (Kinji Fukusaku, 2000). By analyzing the function of violence in a single scene in each of the Movies, and comparing it to the literary original, the study aims to explore if there are any differences in the representation of the violence in the two media. The study also briefly discusses whether the violence has any function in bringing the story forward in both the literary sources and in the films and what the motivation for the violence is. "The study also includes a brief analysis of the narratives in relation to the monomyth established by Jospeh Campbell. Specifically, I discuss the similarities between Hunger Games and Battle Royale, which are two stories that have been created in two different cultural traditions, and whether or not we can say that the stories derive from this monomyth." The result concludes that the monomyth can be found in both stories, but that the scenes which is analyzed has to be put into the context and furhter story of the film to be of any relvance to the theory.

The “peer to peer” (P2P) is a technology of downloading and filesharing between online - Internet - users by the mean of specified software. Since June 1999, the Napster software has made the happiness of millions of individuals who used it to obtain and share free audio files Mp3. Rapidly, the major recording companies have prosecuted the Napster Company and managed to force it to close down. They were arguing against it for it is supporting the development on a large scale traffic of files protected by copyright and thus was threatening the whole music and Movies economic world. Since fast Internet connections multiplied, "peer to peer" software and networks improved, so that this mode of exchange became an unprecedented success. Today all cultural products, in particular films and music, are concerned with this free –of– charge distribution without any financial counterpart for the copyright holders. Two tools hold today the top ranks and concentrate large traffic: eDonkey and eMule.