The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

In order to investigate if the KRAV-regulations have any effects on the health and welfare of calves, KRAV-affiliated farms were compared to conventional farms with respect to calf management and outcome. The dairy calf has had a low economical impact during history. Even today the value of the calf is low and a lot of calves have a poor health status. The calf breeding is built on tradition and on the fact, that cheap antibiotics have made it possible to ignore, the recommendations about good hygiene in the calf?s environment.

Title: Older people's experiences of exercise training: a survey based on a descriptive design.Course: Public Health: Theory and method of application and degree, 30 credits. University of Gävle, health education program.Author: Helena AnderssonPurpose: According to earlier research the western population is aging. This may affect, the older peoples`s physical disability in one form or another. The consequences may be that the need off care can increase. However elderly can prevent a variety of age-related diseases by being physically active.

Då samhället har utvecklats från att ha gått från informationssamhälle till ett upplevelsesamhälle ställs det högre krav på att företag och organisationer ska se individen och dess behov av meningsskapande. Upplevelser används inte bara för att sälja produkter och tjänster, utan även i marknadsföringen av dem. Marknadsföringsbranschen är också i ständig utveckling för att hitta nya kreativa vägar och lösningar att nå ut till sina konsumenter. I dag är människor konstant uppkopplade på nätet via sina smarta mobiler och surfplattor. Ungdomar i denna fallstudie, även kallade generation Y, har visat sig ha en stor påverkan på utvecklingen av internetbaserade tjänster och produkter.

Humans and dogs are both mammals. One of the differences between the two species is that man walk on two legs and dogs on four legs. There are also differences in the nerve system between the two species. The human nerve system is supposed to provide opportunity for fine motor tasks- while the nerve system of the dog is more focused on the ability to perform locomotor tasks. Humans need to increase their motor control and postural control when affected by various conditions and diseases.

Tuberculosis is one of many infectious diseases in the world and is responsible for a large number of human deaths each year. The cause is Mycobacterium ssp included in the tuberculosis-complex, there among Mycobacterium bovis and Mycobacterium tuberculosis. Infection with M. bovis causes bovine tuberculosis in cattle which in 90 % has a pulmonary location. Humans are infected mainly by milk from infected cows but also by close contact with coughing animals or by eating raw meat.

Tuberculosis is one of many infectious diseases in the world and is responsible for a large number of human deaths each year. The cause is Mycobacterium ssp included in the tuberculosis-complex, there among Mycobacterium bovis and Mycobacterium tuberculosis. Infection with M. bovis causes bovine tuberculosis in cattle which in 90 % has a pulmonary location. Humans are infected mainly by milk from infected cows but also by close contact with coughing animals or by eating raw meat.

There's a good adherence to the vaccination of children, about 98% of all two year olds are vaccinated. Despite this, there are cases of whooping cough and measles in Sweden. The purpose of the study was to describe what motivates parents to not vaccinate and reflections and attiudes about vaccinations. The study had a descriptive design with qualitative approach. Eight parents who had chosen not to follow the National Board of Health?s vaccination program or whom had decided to completely abandon, participated in the study.

Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing partly due to the growing number of private schools. However, this is a phenomenon seen only in larger cities with several schools available. There are over 170 upper secondary schools in Stockholm and the students freely can choose among these.

Volvo Human Monitoring (VHM) is an ongoing project at Volvo Cars where they measure, amongst other parameters, inhalation and exhalation through a device called Respiratory Inductance Plethysmograph (RIP), on drivers. RIP measures changes in the cross-sectional area of the chest and abdomen. When the driver is in motion, such as when she is turning the vehicle, the cross-sectional area changes and noise in the RIP signal may arise.The noise results in a large number of manual adjustments in the analysis of the RIP signal, which is very time consuming and the validity of the device for measuring inhalation and exhalation is questioned.The purpose of this study was to improve the efficiency of the analysis of the RIP signal. The goal was to create a new data processing tool in Matlab that automatically detects inhalation and exhalation from a RIP signal with higher validity compared to the previous data processing tool.In this study, nine tests were performed on drivers while they were driving in different scenarios such as highway, country road and in city traffic. Inhalation and exhalation was measured using a RIP, a pneumotachograph with a tightly sealed facemask and a thermocouple placed between the nose and mouth, which was used as reference to the RIP.The result of this study was a data processing tool that automatically detects inhalation and exhalation with higher validity compared to the previous data processing tool.

This essay is a study of the various attitudes and behavioral habits for music consumption and discovery of new music amongst young people in Sweden from a receivers perspective. The aim of the study is to review and map out the current trends, habits and cultural views on music consumption. An online survey was posted and spread on Facebook with 195 respondents as a result. The analyzed result and conclusions of the survey was then to be of use for understanding how to market and spread new music more efficiently. The study showed that there are three dominating sources of music for youth in Sweden.

Denna uppsats är en kvalitativ fallstudie där vi undersökt ett stadshotell i en mindre stad i Mellansverige. På hotellet har vi identifierat ett problem med latent lojala kunder, det vill säga kunder som är nöjda med sin vistelse och som sprider positiv word-of-mouth men väljer att inte återköpa, med andra ord, kommer kunderna inte att återkomma till hotellet. Studien har genomförts med hjälp av kvalitativa telefonintervjuer, med tolv utvalda latent lojala gäster från hotellet, där syftet var att undersöka samt förklara bakomliggande faktorer till latent lojala kunder. Centralt för lojala kunder är att de upplever ett unikt värde hos en leverantör, som inte andra leverantörer erbjuder. Utifrån fyra valkriterier: tekniska, ekonomiska, sociala och personliga har vi analyserat intervjupersonernas svar i vår empiriska studie.

There are two main reasons for why companies engage in sponsoring and Event Marketing; affecting the brand awareness and/or the image of the brand. Historically the main focus within the research field has been on how sponsoring and Event Marketing can create and achieve high brand awareness. More research regarding the image transfer from event to brand has been requested and this study is to be considered as an attempt to begin filling this gap. Today we see more and more brands choosing to arrange their own events; hoping to attain a more direct connection between the event and the brand. This trend raises questions such as - Do brands arranging their own events receive more image transfer from event to brand compared to brands sponsoring the same kind of event? - Are there any differences between an established well-known brand and a new unknown brand? - Will an event fully owned by a brand attract more or less people than an event arranged by someone considered to be less biased? These are some of the questions asked and answered within this thesis.

Background: The district nurse's competence description is comprehensive and sets high standards for a wide range of skills. The population's need for health care will rise according to life expectancy, lifestyle diseases and multi-morbidity increases. To graduate as a district nurse, 75 higher education credits are needed and after graduation, the district nurse must have developed both personal qualities and gained skills that makes it possible to work in primary care, child / school health care and home care. Aim: The aim of this study is to highlight the newly qualified district nurse experiences in developing professional identity and describe on how this development affects nursing.Method: In the pilot study a qualitative method with an inductive approach was used, and data collection was made by four semi-structured interviews. The interviews were analyzed using qualitative content analysis.

Bakgrund: Personer med muskuloskeletala och psykiska diagnoser står för 57 % av sjukskrivningarna i Västerås. Majoriteten av dessa är kvinnor. Det har blivit vanligare att man, vid rehabilitering, förutom personens fysiska funktion även beaktar psykiska aspekter, så som copingstrategier. Syfte: Att kartlägga de mest förekommande copingstrategierna hos personer som varit sjukskrivna mellan 3 och 6 månader och att undersöka eventuella skillnader i copingstrategier mellan män och kvinnor samt mellan personer med psykiska och muskuloskeletala besvär. Metod: En enkätbaserad deskriptiv tvärsnittsstudie genomfördes.