Background: The background shows that since the consumption patterns constantly are changing and the Internet usage is growing it creates more opportunities for the companies to interact through new media. There are two ways to go for companies that intend to use social media as a marketing strategy, to be in the possession of their own information or get help from a third party.Problem definition: What factors are important in the long term survival of the companies when choosing a social media?Objective: The objective of this essay is to analyze and evaluate the personal blog and the company blog as an information technology strategy.Method: The essay will have a hermeneutic and quantitative approach in the form of a survey. Theories: Consumer Behavior, The Buying Decision Process, Involvement Theory, Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain.Empiric: The empiric will consist of the results from the survey.Results: The result shows that the blog is effective as an information technology strategy however the companies should adapt their choice of blog to the products that they sell.Conclusion: Important factors for companies that seek long-term survival are involvement, communication and loyalty. It is also important to use a relationship marketing approach. .

The purpose of this study has been to examine a few Swedish advertisment producers opinions on the subject of viral advertising and especially the ethical aspects of hidden viral advertising. The specified purpose of this paper is to:To clarify the underlying reasons for the use of viral advertising.To clarify the advertising producers ethical views on hidden viral advertising.The essay is based on a qualitive research metod of an abductive nature where the empirical data is derived from interviews with three advertisment producers. Through a stratified selection method we contacted agencies that in one way or another uses digital solutions as an advertisment method. All interviews were conducted via the digital chat room Skype, one of the interviews were conducted with both picture and sound and the other two with audio-only.The following points are the essential conclusions of our study:Hidden viral advertising is seen as a rare promotional method in Sweden today, however, the viral-spread effect is more commonly used.The economic factors together with the spreading capacity of the viral advertising is contributing to one of the biggest reasons behind the use of viral advertising. In addition to these, viral advertising is seen as an effective way to stand out from traditional advertising.Viral advertising where the sender is hidden or unclear is always seen as unethical.

The Swedish wolf population is like continue to grow and this will eventually lead to an increase in the predation of livestock. In Sweden carnivore attacks happen most frequent on sheep farms and the majority of these attacks are performed by wolves. Because of this, the main focus in this study is on the sheep and wolf problematic. It is not only the direct killing of livestock that affects the animals and their owners in a negative way. It has also been shown that livestock that lives close to carnivores sometimes change their behaviour in a way that will affect their ability to reproduce and to forage efficiently.

There are more and more elderly people and different diseases will affect them. How will the public care be able to face this need of care for the elderly? There are a lot that shows that there will be an increasing demand on the achievements of the relatives. How can this development be answered to? Shall the achievements be concentrated on giving support to the relatives, or will there be a concentration on nursing staff? The purpose of the study was to enlighten who elderly people will be nursed by if a disease affects them.

Determination of serum thymidine kinase 1 (TK-1) activity is used as a tumour marker in both human and veterinary medicine. TK-1 is an intracellular enzyme involved in a salvage pathway of DNA synthesis. The expression of TK-1 is cell cycle dependent and the activity increases markedly after the G1 to S transition in the cell cycle and then declines rapidly in G2. The pronounced proliferative activity in tumour cells result in a higher TK-1 enzyme activity within the cell. The fact that the increased TK-1 activity can be measured in serum makes TK-1 a useful marker in diagnostics of neoplastic diseases and it provides information regarding prognosis and treatment effectiveness. In human medicine a radioactive based test is used to determine the TK-1 serum activity.

Farmers are required to make sure that cattles basic needs are met, but still every year cases of neglect occur where the farmer has not complied within the animal welfare law and regulations. The aim of this study was to investigate how cattle are affected physically and behaviourally by neglect in the form of underfeeding, starvation and lack of sanitation, which animals are most vulnerable to the impact and what prospects they have to recover. The study was conducted as a literature study and the results show that these types of neglect have a large impact on the cattle welfare. Underfeeding and starvation causes physical changes leading to reduced milk production, reduced muscle mass, impaired immune function, poor reproductive performance and changes in rumen microflora leading to decreased number of microbes and pH change. Physical changes due to the lack of sanitation consist of increased vulnerability to hoof diseases and mastitis, burns, and increased sensitivity to temperature.

Background:In Sweden and Northern Europe, cardiovascular disease mortality rates are high. The clinical picture in the Western world is dominated by lifestyle diseases in which individual behavior and attitudes have a significant impact on the health effect. In the society cardiovascular disease is seen as an illness factor and contribution to disability. Conditions for a good life are not only good health also factors such as intimate relationships and meaningful work which affect the person's quality of life.Aim:Lifestyle changes and quality of life for patients, regarding cardiovascular disease.Method:A literature review was made. Eight articles, quantitative and qualitative were analyzed.

Syfte: Den här studien undersöker hur företaget Icehotel arbetar med marknadsföring samt vad som lockar turisten att besöka denna turistattraktion. Vi har valt att studera och forska närmare kring människans fem sinnen, vilket består av syn, ljud, lukt, smak och känsel.Metod: I denna studie arbetar vi med kvalitativa metoder. Vi har utfört en deltagande observation på plats för att kunna få en djupgående förståelse för hur de fem sinnena påverkas under vistelsen. En stor del av empirin består av information som vi har fått genom email- och kvalitativa intervjuer. Det är sju informanter som har besvarat våra intervjufrågor.

This study is based on an earlier interdisciplinary study made by Redbo et al., (2000), Extensive cattle production systems ? out wintering, which lasted over two winters, 97/98 and 98/99, with two groups of heifers indoors and two groups of heifers outdoors raised in different environments, indoors or outdoors during their second winter. Both indoor and outdoor heifer groups were fed grass silage ad libitum throughout the experimental period that lasted from October until May. The objective of this study was to evaluate the long term effects of being raised in these two environments. This study includes data collected during the period lasting from the start of the experiment of Redbo et al., (2000) until the heifers had calved a second time and the results mainly deal with the performance of the animals after the experiment during their first two calvings and their first lactation.

Volvo Human Monitoring (VHM) is an ongoing project at Volvo Cars where they measure, amongst other parameters, inhalation and exhalation through a device called Respiratory Inductance Plethysmograph (RIP), on drivers. RIP measures changes in the cross-sectional area of the chest and abdomen. When the driver is in motion, such as when she is turning the vehicle, the cross-sectional area changes and noise in the RIP signal may arise.The noise results in a large number of manual adjustments in the analysis of the RIP signal, which is very time consuming and the validity of the device for measuring inhalation and exhalation is questioned.The purpose of this study was to improve the efficiency of the analysis of the RIP signal. The goal was to create a new data processing tool in Matlab that automatically detects inhalation and exhalation from a RIP signal with higher validity compared to the previous data processing tool.In this study, nine tests were performed on drivers while they were driving in different scenarios such as highway, country road and in city traffic. Inhalation and exhalation was measured using a RIP, a pneumotachograph with a tightly sealed facemask and a thermocouple placed between the nose and mouth, which was used as reference to the RIP.The result of this study was a data processing tool that automatically detects inhalation and exhalation with higher validity compared to the previous data processing tool.

Title: Older people's experiences of exercise training: a survey based on a descriptive design.Course: Public Health: Theory and method of application and degree, 30 credits. University of Gävle, health education program.Author: Helena AnderssonPurpose: According to earlier research the western population is aging. This may affect, the older peoples`s physical disability in one form or another. The consequences may be that the need off care can increase. However elderly can prevent a variety of age-related diseases by being physically active.

Problem: Teatrar står inför en ekonomisk förändring och kraven på att vara självförsörjande har blivit större. Därför framkom önskemål på förslag och åtgärder för vad Teater Västmanland bör göra för att få fler besökare.Syfte: Syftet var att ta fram en handlingsplan med åtgärder och förslag på vad Teater Västmanland bör göra för att få fler besökare. Vidare är syftet att handlingsplanen även ska kunna appliceras på andra teatrar.Tillvägagångssätt: I en förstudie samlades information in om teatermarknadsföring, upplevelser samt Teater Västmanland. Därefter skapades en analysmodell av teatermarknadsföringens grundpelare som låg till grund för frågeutformningen och insamling av huvudundersökningens data. För att påvisa vilka aspekter som är väsentliga då en teater vill få fler besökare gjordes en validering av huvudundersökningens data och teatermarknadsföringens grundpelare.Handlingsplan: Uppsatsens slutprodukt är en handlingsplan som summerar de förslag och åtgärder som framkom i valideringen av teatermarknadsföringens grundpelare.

Dagens ökade internetanvändning har öppnat upp möjligheten till etablering på en global marknad vilket har lett till ett ökat intresse att utforska nya potentiella marknader. Vi har därför gjort en studie av hur potentiella kunder i Polen och Sverige vill få information om en fastighetsmäklarbyrå för att se vilka likheter och skillnader som finns emellan länderna. Vår studie omfattar potentiella svenska och polska kunders inställning till utvalda planerade och oplanerade budskap som företagen använder sig av i sin marknadsföring.Syftet med undersökningen är att se vilka skillnader respektive likheter som finns vid hur första kontakten med ett fastighetsmäklarföretag ser ut för en kund i Polen respektive Sverige. Undersökningen visar även vilka marknadsföringskanaler som är mest önskvärda av potentiella kunder och ger dessutom en översikt över vilka kanaler företagen använder sig av i praktiken. Vi har genomfört både kvalitativa och kvantitativa studier.

I den här kandidatuppsatsen undersöks storytelling som kommunikationsform på Volvo Personvagnar. Studien presenterar organisationsberättelser som karaktäriserar företaget samt dess funktioner och betydelser. Vidare lyfter studien fram storytelling som verktyg för att påverka en publiks uppfattningar. Inspiration till ämnet inhämtas från nutida forskare och storytelling relateras till kommunikativa uttryck och meningsskapande.Studiens empiri består av intervjuer av anställda på Volvo samt pr-konsulter med inblick i företaget. Empirin innefattar även en semiotisk analys av reklamannonser.

Kondomanvändning vid sexuella kontakter har en betydande roll för att hindra utbredningen av sexuellt överförbara sjukdomar. I föreliggande studie har fokus legat på att undersöka högskolestudenters attityder till kondomanvändning. För att finna svar på frågeställningarna genomfördes en enkätundersökning på den utvalda högskolan. Totalt deltog 287 studenter som besvarat enkäten vilken bestod av frågor kring kondomanvändning vid sexuellt umgänge med sin partner samt vid tillfälliga sexuella relationer. Resultatet från enkätundersökningen har sammanställts och analyserats statistiskt.