AimThe aim with this essay was to find out what the personal in the primary care of Värmdö have for attitude to work with physical activity in prevention and treatment of diseases, how they work with the method today and how they think about working with the method in the future. Following questions were in focus of the study: How are they working in the primary care of Värmdö today with physical activity in prevention and treatment of diseases? What is the attitude to work with physical activity in prevention and treatment of diseases? And how do they want to work with physical activity in prevention and treatment of diseases in the future?MethodThe study includes all doctors, nurses and physiotherapists in Gustavsberg and Djurö primary care in Värmdö. To get answers on the question of issue was a questionnaire handed out. 82 % answered, which means that 45 of totally 55 employed in both primary care units answered the questinnaire.Results44 of 45 asked reported that they give verbal advice about physical activity to their patients today.

This examination paper is about diseases of rats. The examination paper also includes sampling techniques, administration techniques and radiography. A detailed account of diseases of rats and their symptoms has been included. This examination paper is primarily written for veterinary technicians but also for others with interest in the subject. .

We investigate the effects of various types of word-of-mouth (WOM) messages on consumer bahavior. The message is varied along two dimensions where one is valence and the other is whether or not it contains an explicit call for certain behavior or attitude change. We use an experiment in the form of a web-based survey. Five different scenarios were designed to represent neutral, positive, and negative WOM. The latter two came in two different versions - one with a recommendation and one without.

Pyometra (chronic purulent uterine inflammation) is a common disease in middle-aged and older intact bitches. The disease most frequently occurs in metoestrus and previous research studies have shown that both hormones and bacteria are involved in the development of the disease. Analysis of the blood levels of prostaglandin metabolite 15-keto-13,14-dihydro-PGF2? (PG-metabolite) has previously been shown to be clinically useful in the differentiation of canine uterine diseases such as pyometra and mucometra. The PG-metabolite concentration has also been correlated to severity in pyometra as determined by hospitalisation length. The purpose of the present study was to investigate if blood levels of PG-metabolite can differentiate uterine diseases such as pyometra from other diseases in female dogs.

Huvudsyftet med denna uppsats är att ge en helhetsbild av fenomenet virtuell word-of-mouth. För att åstadkomma detta har vi delat in huvudsyftet i två delsyften där det första undersöker vad virtuell word-of-mouth innebär. Det andra delsyftet analyserar de områden som har betydelse för fenomenet och dess spridning, nämligen budskapet, individer och grupper samt Internetmiljöer.

Ultrasound is still a relatively new method for the diagnosis of abdominal conditions in cattle. The objective of this study is to evaluate ultrasound as a diagnostic tool for the common diseases affecting high-producing dairy cattle, for example traumatic reticuloperitonitis, right- and left displacement of the abomasum, fatty liver, wound infections and abscesses. This paper is a combined litterature study and a report of the results from ultrasound examinations of bovine patients at the ruminant clinic at the Swedish University of Agricultural Sciences. The study includes two healthy cows from the ruminant clinic, and seven patients with abdominal related diseases. The examinations were made with a 2-6 MHz curvilinear transducer and both the right and left sides of the abdomen were scanned.

Marknadsföring är ett viktigt verktyg att använda sig av för att locka konsumenter till att köpa hotellens produkter. Det finns ett antal olika sätt att åstadkomma detta.Syftet med uppsatsen var att undersöka olika marknadsföringssätt som kan vara gynnsamma inom dagens hotellverksamheter.Senare diskuterades det kring bakgrunden och resultatet. Här belystes det att segmentering av marknad är viktigt för att kunna möta olika kundgrupper på bästa sätt. Här framkom även att marknadsföringsmixens olika delar går att koppla till varandra. Ytterligare diskuterades det kring word-of-mouth och att det beror på flera faktorer om gästen ska bli nöjd med hotellet.Gynnsamma marknadsföringssätt som ett hotell kan nyttja är marknadssegmentering, marknadsföring baserad på den förlängda marknadsföringsmixen samt spridning av positiv word-of-mouth, där kundnöjdhet är ett centralt tema..

The aim of the present study was to examine smoking behaviour and motivation for smoking cessation in patients at a dental clinic. Another aim was to examine if the patients had been asked by the dental staff regarding their smoking habits.Twenty-two patients from a student clinic and twenty-one patients from a Swedish Public Dental Service Clinic in southern of Sweden participated in the study. Participants consisted of eighteen women and twenty-five men. Data collection was carried out using a questionnaire that was directed at smokers. The questionnaire was answered in connection with the visit to the dental hygienist.The patients smoked between eight and twelve cigarettes per day and had on average smoked between 5 -15 years.

Purpose: The aim of this thesis is to examine how word of mouth and buzz marketing affects Uppsala´s businessstudents attitudes towards Red Bull. To solve this purpose we intend to answer some underlying questions.Theory: We have used relevant theories within word of mouth, buzz marketing and consumer behaviour. Our thesis will bring up the essential parts within these three different theories that we believe are relevant to our purpose.Method: In this thesis we have used both quantitative and qualitative methods such as interviews and questionnaires. The questionnaires will be handed out at Economicum at Uppsala University.Empirical study: This part is based on our questionnaires handed out to business students at Economicum, but also on our interviews made with employees working for Red Bull.Conclusion: Our empirical study has given us a clear picture of how Red Bull works and use marketing tools to promote their product. Through our questionnaires we have also found out what attitudes consumers has against the brand and the product.

Idag marknadsförs mängder av produkter vars funktionella värde, av olika anledningar, är svårt för konsumenterna att konkret utvärdera. De Value Propositions som tillverkare och återförsäljare av dessa produkter förmedlar skiljer sig potentiellt från de Value Propositions som konsumenterna faktiskt använder sig av vid sina köpbeslut. Dessa produkters natur medför att konsumenterna tar aktörer, andra än producenterna och återförsäljarna, till sin hjälp för att vidareutveckla ursprungligt Value Proposition. Denna process utgörs av interaktion med exempelvis andra konsumenter i samma fysiska och/eller virtuella sociala nätverk. Nätverket blir då ett system för utformning och vidareutveckling av Value Propositions.

The purpose of this thesis is to clarify the connection between word-of-mouth and viral marketing, to identify properties of and strategic ways to implement viral marketing and to examine how a company can influence the customers? perception of the brand in social media.This purpose served to answer our research question: How can companies deliberately create viral marketing?To answer this question we based our study on a qualitative method where we conducted eight interviews with different people, all with experience in our research field. We focused on our respondents? own opinions and were more interested in their personal experiences rather than the market in general.In our last chapter our analysis clearly demonstrates that companies can deliberately create viral marketing. This is possible if companies create material that appeal to and that triggers the costumer to share.

This essay deals with the diseases osteoporosis and osteoarthritis in a medieval population from Visby in Sweden. The aim has been to evaluate to what extent and in what way these diseases have influenced the people of a relatively large harbour town during the Middle Ages. 24 individuals were analysed osteologicaly and 19 of them became subject for measurements of bone density through DEXA readings. Furthermore four individuals were x-rayed based on external differences due to osteoarthritis and a change in the depression at the base of the medial surface of the greater trochanter. Similar studies have been made in Trondheim, Norway and Wharram Percy, Great Britain.

Various problems with nail disorders have been noticed in the Swedish population of Giant Schnauzer, but the frequencies of these problems are unknown. This could be due to the fact that bad nail quality has several differential diagnoses and lack of diagnostic criteria and diagnostic codes for nail disorders. The main purpose of this study is to review different types of claw defects and diseases of the nail bed in dogs, and to classify and evaluate the proportions in the Swedish Giant Schnauzer population. The nail is a specialized part of the skin. The quick will strengthen and protect the third phalang against the surrounding.

Vårt syfte med denna studie var att förstå fenomenet marknadskommunikation som småföretag i Jönköping har använt sig av. För att belysa detta fenomen har vi utgått ifrån teorierna marknadskommunikationsmixen, kommunikationsplaneringen och word of mouth. Vi har prövat våra valda teorier genom att jämföra våra empiriska resultat med vår valda teoretisk ram.Vi har i denna studie använt oss av en kvalitativ ansats. Vi har genomfört samtalsintervjuer med ägarna till fyra olika småföretag. Det rör sig i samtliga fall om ägarna till nyöppnade butiker i Jönköping.

Syftet med uppsatsen är att studera vilka faktorer som gör bloggen trovärdig utifrån ett marknadsföringsteoretiskt perspektiv. Vi vill dessutom undersöka om bloggen har ökat möjligheten till att styra word of mouth. Baserat på detta vill vi se om bloggen kan vara både trovärdig och öka möjligheten till att styra word of mouth. Vi har använt oss av ett kvalitativt tillvägagångssätt för att skapa en djupgående förståelse för bloggen som marknadsföringsverktyg. Vi har genomfört en fallstudie av fyra svenska modeföretag och tre svenska PRbyråer.Vi har dessutom intervjuat fem experter inom ämnesområdet.