Many media buyers annually spend money on advertising which will not be of benefit to their own brand; the fact that consumers confuse from which brand they have heard or seen commercials, comes as news to nobody. The phenomenon of media confusion has however earned much less attention. As a greater part of the total marketing budget is being spent on the media investments, on behalf of the actual advertising production, the more interesting it turns out to maximize the effects of the media expenses. The search for optimization is somewhat practised today by brand managers who are daringly adding a few more media channels to support their TV-campaigns. Buying ad space in TV is nevertheless much more expensive than the radio equivalent.

Purpose/Aim: The aim is to study the critics own views upon their profession and upon the development of criticism, and to thereafter set this in relation to contemporary theory and debates.Material/Method: A qualitative study pursued through personal interviews. The results are categorized and split into different themes.Main Results: Through media convergence and a changed media culture the conditions for criticism have also been altered. But in spite of various negative prophecies, these changes cause no serious threat to criticism. New forums and new forms of criticism actually increase the importance of the traditional ditto as the authoritative voice that holds the field together. Still, there are questions and fears about a future seemingly less and less predictable.

Studien genomfördes i syfte att undersöka vad som driver en mÀnniska att arbeta mot en lÄg eller ingen monetÀr belöning. Det teoretiska ramverket Self- Determination Theory möjliggör kategorisering av en individs motivation i sÄvÀl inre som yttre motivation och Àven att mÀta graden av motivation. Tidigare studier pÄ omrÄdet har indikerat att individer kan vÀlja yrken med lÄg lön tack vare inre motivationsfaktorer. Denna studie Àmnar fylla ett forskningsgap i redogörelsen för huruvida yttre motivationsfaktorer som social bekrÀftelse och kÀndisskap kan driva personer till att arbeta mot en lÄg monetÀr ersÀttning. Datainsamlingen skedde genom besöksintervjuer med mÀnniskor som arbetar som fotomodell.

This study is based on an inductive approach where the collected empirical data has been categorized in themes on which we have based the discussion in this paper. Using a qualitative method, nine appropriately selected respondents were questioned with an unstructured interview guide. The transition to a society characterized by interaction has caused a greater part for bilateral communication between consumer and consumer but also between consumer and company. The increased usage and integration on Internet has resulted in so called social media channels. User generated material is published on these media channels which leads to discussions about companies, products and services.

The purpose of this study is to discuss how journalists think about the interaction with the audience in social media and the fact that it can make the traditional audience feel excluded. The study shows how journalists on P4 Kalmar is experiencing audience interaction in social media and describes how aware the journalists are about the digital divide. The results show that all of our interviewed journalists think that the interaction with the audience through social media works well and that there is awareness among journalists about the digital divide. The results also show that many of the interviewed journalists had not reflected on that parts of the audience can feel excluded by the interaction taking place in social media, but some of them could understand if parts of the audience felt that way. We consider our study as part of a research field on journalist?s interactivity with the audience through different types of media, but also as source of inspiration for future research on how the digital media becomes one with the community..

This bachelor thesis explores earlier findings regarding the Nextopia effect and the choice of media for advertising, and how these phenomena influence consumer attitudes toward the ad itself as well as the brand. It also explores the effect of advertising future products and advertising in two different media on the third person effect. Lastly, it addresses the effect of advertising of future products and media choice on the attitude of potential investors..

Social media has changed the way that corporations can communicate with their target groups. Instead of using one?way communications that has been significant for traditional massmarketing, social media has given corporations the possibility to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out ofnowhere.

Denna litteraturstudie har som syfte att undersöka hur lÀrare kan pÄverka sina elevers motivation positivt. Detta sker utifrÄn tre huvudfrÄgor som berör det sociala klimatet i klassrummet, kontakten mellan lÀrare och elev och lÀrarens entusiasm för det egna Àmnet. Eftersom motivation Àr ett mycket komplext begrepp Àr inte avsikten att ge allomfattande förklaringar, utan snarare att genom ett granskande av relevant litteratur, i form av vetenskapliga artiklar, nÄ förslag pÄ konkreta strategier som lÀrare kan och bör anvÀnda sig av i klassrummet för att öka elevernas motivation. Av studien framgÄr en skillnad mellan artiklarna vad gÀller frÀmst inre och yttre motivation, dÀr inre motivation bör efterstrÀvas, eftersom den innebÀr att elever lÀr sig för utveckla sig sjÀlva och sina kunskaper. Ur resultaten framgÄr att lÀrare bör strÀva efter ett klassrumsklimat som stödjer elevers sjÀlvstÀndighet, bl.a. genom att lyssna pÄ eleverna och visa dem respekt.

This is a study about how realtors or estate agents market their services in social media. Social media is an upcoming channel in marketing and is becoming more important every day. The user generated content on internet is a new way of communication where companies don?t have to be considered as soulless, if companies use it correctly. This study investigates estate agents efforts to market their services in these channels and how they do it.

AbstractThis study deals with motivation as an overall concept, from a student perspective. It encompasses factors that could directly affect students and their positive or negative motivation, concepts such as relationships, communication, expectations and interactions and their importance to my informants.The study also discusses certain theories to show the different ways of defining motivation, specifically in relation to my informants and their and my conclusions. My ambition is to establish the importance of the concepts mentioned above, as well as perspective changes to the enhancement of the performance standards of a good teacher.The purpose of this work is to describe, understand and clarify the external and internal factors that affect motivation. In order to achieve this purpose, I chose to use a method of qualitative interviews with three students, with different backgrounds, schools and conditions but with a lack of motivation as a unifying characteristic. The research questions were as follows:What factors influence students' motivation?   What impact do achievement targets have in relation to the pupils? own motivation to learn?How important are teachers' expectations for the individual student's motivation?Within this study sub-concepts such as importance of expectations, relationships, and significant others are, according to my analysis, of great importance.

Antal individer som söker sig till vidareutbildning pÄ akademisk nivÄ har ökat under den senaste finanskrisen. Studier pÄ landets lÀrosÀten Àr oftast en mÄngÄrig process och krÀver bÄde motivation och tro pÄ egen förmÄga. Deltagarna i denna studie kommer frÄn olika högskolor och studieinriktningar och har i mÄnga fall lÀmnat en trygg inkomstkÀlla i valet att vidareutbilda sig. För att undersöka betydelsen av en individs arbetslivserfarenhets i valet av utbildning anvÀndes mÀtinstrumentet AMS för att mÀta motivation och GSE för att mÀta grad av self-efficacy. Resultatet visade att det föreligger en statistisk signifikant skillnad pÄ arbetslivserfarenhet och grad av self-efficacy samt att individer som saknar arbetslivserfarenhet upplever mer amotivation gentemot sina studier.

Syftet med den hÀr studien var att ta reda pÄ vilka variabler som relaterar till och som kan predicera inre/yttre motivation och engagemang hos lagerarbetare och sÀljare pÄ samma företag. Ytterligare ett syfte var att ta reda pÄ om det fanns nÄgon skillnad mellan de bÄda grupperna gÀllande motivation och engagemang. En enkÀt utfördes och svarsfrekvensen var 57 %. FrÄgeformulÀret innehöll följande variabler rolltydlighet, rollkonflikt, arbetskrav, positiv ut-maning i arbetet, kontroll av beslut, kontroll av arbetstakt, skicklighet, socialt klimat, personalinriktning, inre/yttre motivation och engagemang. Resultatet visade att arbetskrav och positiv utmaning i arbetet korrelerade med inre motivation.

AbstractTitle: The Junilistan in the elections of the European Parliament in 2004 A media drama in three actsNumber of pages: 42Author: Kristiina RuutiTutor: Amelie HössjerCourse: Media and Communication Studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityDate of submission: 2007-01-13, autumn term of 2006Purpose/Aim:The purpose of the essay is to examine the media coverage of the Swedish Junilistan in the elections of the European Parliament in Sweden 2004. My hypothesis is that the media coverage of the political party Junilistan was a media drama with elements of classical dramaturge.Material/Method:Qualitative content analyses of four Swedish newspapers from a narratological perspective.Main results:The media coverage of the political party Junilistan was a media drama with elements of classical dramaturge. The coverage became a drama with three acts. Diverse actors with different projects could be identified from the articles.Keywords:Narrative, election journalism, classic drama, mediadrama, actant, European parliament.

Accounting firms operate in environments with high competition for graduates and students today expect employers to be present on Facebook and the like. We aim to describe whether two major accounting firms use social media in their graduate recruitment. We chose to do case studies of Grant Thornton and Ernst & Young and how they use social media channels aimed towards graduates. Through a through study of how the two companies communicated through various social media, we concluded that Grant Thornton was significantly better than their larger competitor at social media use. Both companies use Facebook as their main communication channel.

SammanfattningTitel: Controllers anva?ndning av affa?rssystem vid utfo?rande av deras arbetsuppgifterA?mne/Kurs: Verksamhetsstyrning, Kandidatuppsats, 15 hpFo?rfattare: Martina Svensson och Elin Wiberg Handledare: Titti Eliasson Nyckelord: Controller, affa?rssystem, integration mellan controller och affa?rssystem, stora fo?retag. Syfte: Syftet a?r att underso?ka hur controllers anva?nder affa?rssystem vid utfo?rande av deras arbetsuppgifter. Genom att underso?ka interaktionen mellan controllers och affa?rssystem i verksamheten vill vi ta reda pa? hur affa?rssystem anva?nds. Syftet med uppsatsen har varit att skaffa o?kad kunskap inom omra?det som bero?r interaktionen mellan controllers och affa?rssystem, samt att ge la?saren djupare fo?rsta?else inom omra?det. Teoretisk referensram: Uppsatsens huvudomra?de a?r interaktionen mellan controllers och affa?rssystem, fo?r att kunna beskriva interaktionen har vi valt att fo?rst beskriva affa?rssystem och controllers var fo?r sig.