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3629 Uppsatser om Modern marketing - Sida 53 av 242

Markus syn på blindhet : Analys av en metafor, dess funktion och dysfunktion

This essay examines the theme of blindness in the Gospel of Mark. The two main questions asked are: 1) ?What is Mark?s view on blindness?? and 2) ?How does the Gospel of Mark?s view on blindness inform the current discourse of disability studies and how can we interpret Mark?s view on blindness today?? By the methods of metaphor analysis and character analysis, four passages of the Gospel are studied (Mark 4:10-12; 8:14-21; 22-26; 10:46-52). The analysis concludes that blindness is depicted by the author of the Gospel as a disability which also consist of a lack of cognitive ability and a hopeless state that is in need of healing.  The depiction of blindness in Mark originates out of the authors use of blindness as a metaphor for lack of cognitive ability (Mk 4:12; 8:18) and the lack of characterization of the blind man at Bethsaida (8:22-23). This view on blindness is, in comparison to a modern view, difficult, as it marginalizes persons with blindness as inconsiderate and not fully human.

Att uppnå varumärkesframgång genom dagens designtrender

The purpose of this thesis is to examine how investments are justified in the Swedish data center industry, with a focus on cooling equipment. This is achieved through semi-structured interviews with 20 different interviewees. These interviewees represent different facets of the industry and facilitate an understanding of which factors, such as: investment costs, operating costs, reliability, environmental impact and the influence of external and internal actors, come into play and to which degree they impact the investment decision-making process. The results show that primarily low operating cost in the form of low energy consumption is the driving factor when it comes to the procurement of new equipment. A lower environmental impact is a positive side-effect of lower energy consumption.

Verksamhetsstyrning med fokus på intressenters och medarbetares betydelse : ett fundament för företagens varaktiga framgång?

We would like to gain a more in depth knowledge of whether the modern orientations both within corporate governance and control philosophy lay the foundation for enterprises? more sustainable success. These both modern orientations are increasingly focusing on the importance of enterprises? setting of goals and visions on the basis of stake holders? interests and the employees? more active engagement in and motivation for the goal achievement. Despite these common inherent characteristics, it is not evident from current scientific debate how such integration actually emerges in the control philosophies of the enterprises.

Teknologins utveckling och kommersiella värden i butik ? Detaljisters syn på modebutikers utveckling.

Utvecklingen av modern teknologi går framåt i en rasande takt och de fysiska butikerna behöver skapa unika lösningar vilket gör att de kan locka konsumenter med både emotionella och funktionella shoppingvärden. Internetbutikerna lockar med deras tillgänglighet, vilket har lett till att de flesta detaljister idag har en webbshop. Flera detaljister har även börjat integrera deras onlinebutik med deras fysiska butik genom användning av surfplattor i butikerna; vilket har banat väg för omnichannel. Syftet med uppsatsen är att undersöka om teknologins möjligheter och fördelar går att kombinera med den fysiska butikens företräden i säljprocessen. Författaren har undersöka hur ett framtida butikskoncept kan komma att se ut.

Om det icke-mänskliga kan bli mänskligt : en ekokritisk analys av Kerstin Ekmans Rövarna i Skuleskogen

I denna uppsats har jag jämfört mottagandet i dagspressen av Agnes von Krusenstjernas roman Kvinnogatan och Karin Boyes roman Astarte. Syftet med uppsatsen var att analysera och jämföra hur två romaner av författarinnor som är kända för sina moderna och progressiva verk togs emot av en framförallt manlig kritikerkår. För att kunna göra det använde jag två teorier. Den ena är utformad av Gunilla Domellöf och tittar på hur kritiker, framförallt manliga, i allmänhet tog emot kvinnliga författare under det tidiga 1930-talet. Den andra, utformad av Tomas Forser, utgår istället från kritikern och handlar om kritikerns uppgift.

Nicolaus Adam Strungks två sonator ur Dübensamlingen : Biografi-analys-edition

AbstractAnna Celander: Nicolaus Adam Strungks  två sonator ur Dübensamlingen ? Biografi ? analys ? edition. Uppsala Universitet: Institutionen för Musikvetenskap, uppsats för 60p. 2007The aim of this essay is to contribute to the knowledge of the instrumental music of the Düben Collection in Uppsala, by presenting two sonatas by a rather unknown composer, Nicolaus Adam Strungk. A great deal of the music in the Düben collection comes from Nothern Germany so one purpose has also been to investigate if even Strungk's sonatas have stylistic influenses from that region.

Hur kan MissBella.se stärka sin position

Denna uppsats är en pilotstudie för Regionförbundet Östsam. Den syftar till att kritisera och testa en metod som behandlar serviceutbudet i tätorter inom Fjärde storstadsregionen. Denna metod bygger på att kartlägga utbudet, vikta detta enligt en poängmodell och sedan analysera resultatet och söka skapa en ortsklassificering. Metoden är tänkt vara ett verktyg i modern regionalplanering och kunna förbättra serviceutbudet i regionen. I studien har svensk regionalpolitiskt historia, centralorts- och nätverksteori använts för att visa på hur modern regionalplanering söker skapa samarbeten utifrån funktionella omland och inte genom administrativa områden.Det studien visar är att metoden står i förhållande till den politik som förs av dess användare.

"Det handlar ju om förutsättningar" : En studie om IT-satsningar i svensk skola

Background:IT development has in recent decades been fast progressing. In Sweden many schools have begun to invest in IT and new technologies. What happens at the schools that are investing in IT equipment and modern technology?Purpose:The purpose of this study is to elucidate the conditions for and the success factors and barriers that principals and teachers will experience in IT. Principals' experiences are complemented and mirrored against the teachers.

Konsten att skapa frustration : En procedurell och visuell retorisk analys av ?Riskprofilen? ? en interaktiv film från Myndigheten för Samhällsskydd och Beredskap

A rhetorical analysis of the educational interactive film ?Riskprofilen?, produced by the Swedish Civil Contingencies Agency (Swedish: Myndigheten för Samhällsskydd och Beredskap). This essay uses the theories and methods of Procedural Rhetoric, as described by Professor Ian Bogost, and Visual Rhetoric, as described by Professor Brigitte Mral to analyse the interactive and visual component parts of the artefact, and compares them to the intended purposes of the artefact as stated by documents pertaining to its creation, found to be those of educating the public; marketing the agency; and driving traffic to its webpage. The artefact is through analysis found to fulfil the purposes of marketing the Agency and of likely increasing traffic to the website upon which it is hosted. Regarding the primary, educational purpose this analysis finds that the artefact does not teach a user the accident-avoidance strategies it claims to do, but is dependent upon further materials..

Apor i fruktdisken!: eller påverkan av icke-musikaliska ljud inom detaljhandeln

Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

Bibliotek i Värnamo grundande och utveckling 1908-1960

The purpose of this master's thesis is to describe and analyse the origin and development of the libraries in the town of Värnamo, between the years 1908 and 1960, when a new modern public library was inaugurated. The method I have used is, to a great extent, examining and analysing source material from the archive of the municipality in Värnamo and the popular movement in Jönköping. As a background to my study I describe the development of the Swedish society, from the end of the nineteenth-, until the middle of the twentieth century. I also describe the local development of Värnamo, during the same period. Furthermore I also give a general description of the progress of the libraries in Sweden during the same time.

The Complexities of Lifestyle Brand Segmentation - A Study of the Lifestyle Brand Converse

This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was conducted in Malmö and Lund and involved 25 Converse users as respondents. The methods used in this thesis starts with observations as a sampling technique in order to locate the respondents. Short interviews and photo documentation followed.

Är det möjligt att förolämpa någon via en annons : En studie om annonsers effekt på konsumenter

Advertisements have become a regular part of our everyday lives. We walk past them on the street; we admire them on the subway and even invite them into our living room in between prime time showings. The reality is that in today's modern times there is no escaping the daily bombardment of advertisement. To distinguish themselves from the continuous noise of the industry, advertisers battle to find unique ways to capture the attention of consumers. But is it possible that some advertisers take their techniques to an extreme in the struggle to be remembered This thesis aims at investigating whether it is possible to offend a consumer through an advertisement due to its extreme simplicity.

Verksamhetsstyrning med fokus på intressenters och medarbetares betydelse - ett fundament för företagens varaktiga framgång?

We would like to gain a more in depth knowledge of whether the modern orientations both within corporate governance and control philosophy lay the foundation for enterprises? more sustainable success. These both modern orientations are increasingly focusing on the importance of enterprises? setting of goals and visions on the basis of stake holders? interests and the employees? more active engagement in and motivation for the goal achievement. Despite these common inherent characteristics, it is not evident from current scientific debate how such integration actually emerges in the control philosophies of the enterprises.

Stockholms skärgård - ett landmärke för Stockholm : En studie om huruvida Stockholms skärgård har potential att fungera som en primär attraktion för Stockholm

There is a growing trend in the world, where cities compete with each other by building similar attraction to enhance the tourism at the destination. This competition often results in the opposite where the cities lose their authenticity. Stockholm on the other hand does have the possibility to offer its visitors Stockholm?s archipelago, which is a unique natural phenomenon that cannot be replicated. Stockholm is the most popular tourist destination in Sweden.

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